Marketing Bar

GLASS OF REAL ESTATE: This guest, I know so well that I can (and do!) tell you her entire brand menu from memory!  She was one of the very first members of Modern Agent Social Club, in fact she’s been around before MASC was MASC.  This episode, I’m chatting with my friend, Kristina Mollo Dunn!  We talk about her lifestyle and personality infused approach that includes “Closing Day dances”, legenda...

GLASS OF SOCIAL MEDIA: If you’ve ever watched The Bachelor, you’ve seen the group dates.  Where the group of women go mud wrestling, writing (and singing) love songs, or perform a comedy skit in hopes of standing out and getting 1:1 time with the lead of the show.  Social media can feel like that sometimes.  We’re showing up with a million other people in the industry, competing for the client hop...

BONUS EPISODE 3 of 3: How Modern Agents Sell More Houses Have you ever been to a furniture store where all the employees work on commission?  They’re waiting for you around every corner. Asking if you’re finding everything okay. Wondering what you’re looking for.  Yes, they’re trying to be helpful.  But it interferes with your experience!  After all, at a 5 star hotel, they’re not constantly askin...

BONUS EPISODE 2 of 3: How Modern Agents Sell More Houses We’ve all had those awkward conversations with people, where it’s impossible to find a connection.  “Have you read any good books lately?”  “Nope, sorry I don’t read.” “Oh, that’s okay! Have you binged any good TV shows?”  “No, I don’t watch TV either.” “Well what do you like to do in your free time?”  “Oh, not much.” It’s uncomfortable to h...

BONUS EPISODE 1 of 3: How Modern Agents Sell More Houses There are TONS of options when it comes to marketing your real estate business.  Car signage, open houses every weekend, cold calling, paying for leads, door knocking, Facebook ads, a sign in your yard, etc.  But when you’re a Modern Agent, a lot of those methods get thrown out the window (AND FOR GOOD REASON!) This is Day of 1 of How Modern...

GLASS OF REAL ESTATE: Did you know you can get real estate clients by sharing what you love (like watching The Bachelor?!)  That’s exactly what today’s guest did. In fact, she’s turned ONE conversation about The Bachelor into FOUR real estate transactions.  And you can do it too!  In this episode of Marketing Bar, I’m joined by long-time Modern Agent Social Club member, Taylor Oldham and we dive d...

GLASS OF: MODERN AGENT EXCLUSIVE This week, I’m peeling back the curtain to reveal a newer feature at Modern Agent Social Club, (and a member favorite feature!) The Modern Agent Social Club - Members Only private podcast!  In the Modern Agent Social Club - Members Only podcast, I break down the Weekly Game Plan. Short, action packed and designed to spark ideas to help you take action with your soc...

GLASS OF MARKETING: This is your permission slip to stop scrolling through reels day after day, constantly searching for a new social media strategy! No more being overwhelmed by everyone telling you, “You have to do this strategy!” “No, don’t take that advice, use my strategy instead!” or "FOLLOW MY STRATEGY BECAUSE I SELL MILLIONS OF DOLLARS OF REAL ESTATE WITH IT!" The constant noise has you co...

GLASS OF REAL ESTATE: Grab somethig’ to sip on, press play, and sit down with us for this behind the scenes marketing chat!  I’m joined (IRL) by longtime, local Modern Agent Social Club member, Aly Swezey.  Aly and I became dear friends after getting to know each other over Instagram! We share a bond over beverages (yep, all of them!), book club, real estate, and marketing our businesses with an a...

GLASS OF MARKETING I used to be in the mindset of if “I’m just not feeling it” that I couldn’t do any creative work. But relying on “feeling like it” is NOT a recipe for success. It’s more like the path to indecision, inaction and paralyzation. Over the years I have found some tried and true ways to pushing myself into the creative zone. Some are super simple, some require instant action and other...

GLASS OF REAL ESTATE: Katy Caldwell is back! This time, as the first in-person guest on the Marketing Bar podcast! You heard all about her business and systems in  Episode 8 (How to Build a Business You Love Without the Overwhelm). Prior to recording this episode, Katy and I put an “ask us anything” sticker on our IG stories, so you could ask us your burning questions about business, life, and soc...

GLASS OF ENTREPRENEURSHIP: Filling your glass with a splash of mom life as I share my favorite products and tools for running my business with my baby. This episode is an inside look at tips & takeaways I’ve learned from my (almost) first full year of motherhood AND the things that have been an absolute game changer for juggling mom life as a CEO.  Listen to the full episode to hear about my favor...

GLASS OF SOCIAL - 10 Ways to Connect With Your Followers TODAY Your social media posts are like little seeds you plant.  Seeds that connect Seeds that build your authority in the space Seeds that remind people what it is you do But if you're not watering those seeds, they're not going to grow. The watering of the seeds is in the SOCIAL part of social media. It's where you are an active participant...

GLASS OF MARKETING: “It’s good to be better. But it’s better to be different.” -Sally Hogshead In this episode, I’m talking about why being different is better than ‘out-doing’ your competition.  Because too often we look at other people in our industry and try to replicate what they do. Whether it's a reel they posted, their branding, or simply trying to replicate the success they have.  Instead...

GLASS OF REAL ESTATE: Some of the most binge-worthy Reels & TikToks are the ones of people doing the most mundane things.  Like Emily Mariko prepping veggies, Kaylie Stewart’s “day in the life”, Sophia Richie’s “GRWM”, or the “Sunday reset” style content.  Even though they’re filming and sharing things we all do, they’ve romanticized their lives with music, lit candles, and satisfying filters and...

GLASS OF ENTREPRENEURSHIP: When is the last time you did this? We’ve all got it. The countless screenshots of genius ideas that you stumbled upon, saved and swore you would get back to. Yet, they’re still floating around in your camera roll - untouched and unimplemented.  Or the folder in your inbox with dozens of unopened emails from yourself as a reminder of an idea you want to infuse into your...

GLASS OF MARKETING: In a barn, on a yoga mat with string lights and a wobbly tree pose Raise your hand if you've ever felt like social media is a performance...  The dancing, the reels editing, the creativity It can feel like everytime we press publish on a post or hit record to make a reel, we're auditioning for the next season of America's Next Top Instagram-er And that constant pressure - to en...

GLASS OF MARKETING: Consider this a short glass of marketing but one that's filled to the brim with actions you can take right now! One action for every week day so that you can make sure you're contributing more than you consume. Pretend we’re sitting on the patio with stemless glasses of your favorite drink, where I give you a game plan of 5 needle moving things you can do on social media in les...

GLASS OF SOCIAL: The One Where Aesthetics DO matter on Instagram (and where I help you make your content look better) In this episode, I’m spilling 7 simple swaps that will make your content look better - no graphic design degree necessary!  Don’t worry, I won’t tell you that you need a fancy, all white Pinterest kitchen to start recording reels in.  Or that you need to have a full face of makeup...

GLASS OF SOCIAL: I’m sharing 7 steps to a brand that you feel confident about and will convert online. After you listen, you’ll know that when your dream clients find your social media (or website) that it’s curated perfectly to convert them.  Not because of the aesthetics, but because you have the right strategies in place! Ready to feel confident about how your business looks online (and get mor...

GLASS OF SOCIAL: I’m sharing 7 steps to a brand that you feel confident about and will convert online. After you listen, you’ll know that when your dream clients find your social media (or website) that it’s curated perfectly to convert them.   Not because of the aesthetics, but because you have the right strategies in place! Ready to feel confident about your brand online? Press play! MARKETING B...

GLASS OF SOCIAL: I’m pouring up a Glass of Social for you to sip on that will make content creation easier & keep your biz growing while you’re out lounging by the pool this summer.  These things will take you about 1-2 hours to complete BUT you’ll reap the rewards all season once you tick them off your to-do list. Listen to the full episode for 5 things you can do now to make content creation eas...

GLASS OF ENTREPRENEURSHIP: In this episode, I’m sharing the exact marketing strategy I’m using to take my business from coast-mode to growth-mode in the next 90 days. AND how you can implement the same strategy in your biz alongside me!  How would you describe your business mindset right now?  Are you coasting?  Are you playing it safe? Are you at a plateau?  Do you have a desire to do more, but d...

GLASS OF MARKETING: In this episode I’m joined by MASC Content Director, Kayla Fox (our first repeat guest - whoop whoop!) We unpack the genius that is Taylor Swift, her business, her success, and how to infuse her methods into your business (no matter what era you’re in!) We cover everything from her brand menu and loyal community to her lyrics and storytelling ability. Then we put a Marketing Ba...

GLASS OF MARKETING: This workshop style episode is all about diving into questions that will help you determine your brand personality and how to bring it to life on Instagram.  This episode is for you if you’ve ever said (or thought) one of these things about your brand: “I get really caught up on what colors to use.”  “I can’t decide on what font to use.”  “I can’t decide on my logo.”  “I’m all...