Jess Ruhfus & Anaita Sarkar
Marketing ATM
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business.
Author
Jess Ruhfus & Anaita Sarkar
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Liquidation, Cannes Lions & Insane Ways to Leverage your Orbit 06.07.2026 50:26
Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you! Resources mentioned in this episode: Outersignal Creative Converters Tool Abi Marvel's Hotel Room CHUUG video Levi's Stadium Logo Tuttofare APPLY FOR CRUEL SUMMER HERE >>> See omnystudio.com/listener for privacy information.
Winbacks, Mail Clubs & $4million in One Hour 22.06.2026 54:30
Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr Resources mentioned in this episode: Muscle Republic's $4m in 1 hour FORUM Harris farm is delivering...
Gym Bullies, Brand Cinema & Doubling Your AOV 26.05.2026 47:45
This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout Resources & brands mentioned in this episode: Suave Activewear Meadow Lane Board of Director meeting KLOAK Claude Cowork ChouChou Intimates x Elena Tea Partnerships in a Pinch Wedded Wonderland Saint Jack Ficifolia Tub Club Creative Cafe Company Georgina Venzin...
Coachella, Collabs Black Ops Budgets 29.04.2026 58:21
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about... Resources mentioned in this episode: HashtagGifted Partnerships in a Pinch Apply for Cruel Summer FFW...
A $5m Day, Public Teardowns & Magic Layers 14.04.2026 54:06
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow. This episode is brought to you by Sante Glow , for healthy, radiant skin. Use ATM10 for 10%...
Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend 30.03.2026 46:50
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in. Resources mentioned in this episode: Vaseline Winter Trip Wispr Flow Instant ai predictive opt in Yvonne Lafleur John @jayhoovy cofounder of stan store Cadence Drinks Delilah's...
Hot lifeguards, Immortals and a Big Week for Radio 16.03.2026 43:44
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). A few of the resources we mentioned: Apply for Cruel Summer Metricool Claude Cowork PANACHE Brooklyn Fredgies Staje Supplements Kidhy Hero Packaging No.2 Drops Follow Jess and Anaita on Instagram: @ jessruhfus @ sellanythingonline See omnystudio.com/listener for privacy information.
Tanning Gummies, IG Tips & The Worst AI We've Ever Seen 23.02.2026 37:39
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line. Brands & resources mentioned: ManyChat Google Workspaces eSignatures Leah's Wax Works Lu Castelli TikTok Andie Gu...
Melon Balls, Gifting & Popup Mystery Freezers 💣 23.02.2026 32:26
So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own! Brands and resources mentioned:...
Fake Zoom, Fast Ads & Good JUJU 09.02.2026 35:36
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, a...
A $335k Popup, Sendle's Downfall & Million Dollar Months 26.01.2026 43:47
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane). APPLY FOR CRUEL SUMMER HERE Resources mentioned in this epiosde Shopify Workflows PushOwl Loyalty Harbour Ice Glow Toast Tan Motion.ai Coastal Grl See omnystudio.co...
A $96m Vent, Dance Breaks & How To Be Funny 14.12.2025 39:58
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode: Bethenny Frankel x Loreal Sophie Monk x Yellowtail at Showpo BOM's $96.5million website Go-To retires Gro-To Hommey's Dance Content Squoosh Carla Ai Daphne Giggly Squad MYER ONE Loya...
TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP] 04.12.2025 59:40
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitchen Warehouse Bake Friday Sare Store Rattle Style Proud Poppy Lullaby Club LSKD See o...
Buttons, AI Checkouts, Debt & Barbie Yoghurt World 🎀 09.11.2025 34:08
We're almost at the end of season 2!! Here are some resources from this episode: Great Wrap's $39m in debt Porsche & Pilates Voicemail Hack Chatgpt & Shopify's Integration: Merchant Application Form Button Amsterdam Francesca Jewellery Sinchies See omnystudio.com/listener for privacy information.
Losing $13 million, AI Jingles & Butter Momentum 27.10.2025 40:31
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Humble Brags Retreat Carted's closure JL Patisserie Butter Girl Sora AI Suno AI MXstore Loved the ep? Leave us a review! Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;) See omnystudio.com/listener for privacy information.
Reddit's $425m Q2, Points Partners & F*ck Oatly 21.09.2025 37:34
Resources we mentioned in this episode: Velocity's 1 point store Milanote Air. Inc Oatly Aldi / Aldeh Reddit Kove & Co See omnystudio.com/listener for privacy information.
SPF Drama, Polaroids & Pitch Slaps 👋 08.09.2025 49:25
Resources we mentioned in this episode: Ultraviolette | Naked Sundays | Cancer Council & Choice Pitchslap.me TikTok Smart Ads Clutch Glue | Annabel Hay Baked in Space Maison Appret No.2 Toilet Drops Hero Packaging See omnystudio.com/listener for privacy information.
Glitter Freckles, Ads Tips & Freestyle Dance Teachers 24.08.2025 39:15
Our top ranking episodes so far: Viral, Ugly, Private & Sexual Wellness Brands Building in Public, Controversy & the King of Phones Bold Awakenings, $25million & Recipe for Success Resources we mentioned in this episode: Lacoste Leaf Artist Jaipur Rugs Hinge No Ordinary Love Shopify's Sidekick Chatgpt for CSS FazeIt Happy Hairbrush DJ Mashden Kutcher Ads Tips Bored George See omn...
July $, Goats & Text Us For A 🌶️ROAS 12.08.2025 38:56
Resources mentioned in this episode: Aftersell App (Shopify) Rekover Ai Peppr Beauty Happy Hairbrush Neon Goat See omnystudio.com/listener for privacy information.
Rejection Therapy, Insane Valuations & Mascara Graveyards 27.07.2025 40:05
Resources we mentioned in this episode: Touchland's $880million Exit Anaita's 7 day content challenge NZ Cheap Cars Daydream David Microsoft Clarity & Hotjar Appstle & Recharge (for subscriptions) Underlash See omnystudio.com/listener for privacy information.
Butter, Private Jets & Trés Magnific Capsule Wardrobe! 17.07.2025 37:24
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves) Magnific AI Whatsapp stories sticker Kerry Gold Butter Ashley Raso Capsule WD Cinch Skin See omnystudio.com/listener for privacy information.
Sour Milk, Spritz & An Influencer's Impact on Growth 29.06.2025 44:46
Check out some of the resources mentioned in this episode: Traakr Pippit.ai Sourmilk Sky Bailey - Email Marketing Ecoy VideoAsk TYB Loco Love Chocolate See omnystudio.com/listener for privacy information.
Cheers, bitch! Cereal bars, missing hats & illusions of popularity 16.06.2025 45:53
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch! Tangiblee Coach Pattern Kith Unhinged ways to get customers Bad on Paper Follow Anaita at @ sellanythingonline & @ hero.packaging + Jess at @ jessruhfus & @ no.2_co See omnyst...
Bakery Wars, Armpits & Protecting the Princess 03.06.2025 36:03
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned: Rangeme Countdown by James Newton Howard CeraVe's activation in a movie theatre Billie guerrilla marketing posters Tilda&Moo See omnystudio.com/listener for privacy information.
Tampon suits, loaded fries & Theranos 2.0 18.05.2025 39:44
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison? Resources & brands we mentioned: Haemanthus BOUF Hair Chip N Mix Noosa Tally* ChatGPT or image generation Barilla's Spotify playlists Femme Organic See omnystudio.com/...
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