Marketing Against The Grain

Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate effort, the crucial difference between strategy and s...

Ep.234 Is Apple's AI revolution set to change the way you interact with technology and market your business? Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and their monumental impact on the future of marketing. Learn more about how Apple is training consumers to use AI without realizing it, the strategic partnership with OpenAI, and what marketers need to do to...

Ep. 233 What happens if AI reduces human cost to zero? Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of AI tools in marketing for scalable content creati...

Ep. 232 What do the recent Google leaks mean?  Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understan...

Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts. Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing enter...

Ep. 230 Is Google's AI making search better or humorously worse?  Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open web. Mentions AI Overviews https://developers.goog...

Ep. 229 How will AI agents revolutionize marketing strategies in 2024?  Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more about the potential use cases for AI agents in marketing, optimizing search strategies in the age of AI, and preparing for the AI-driven future. Mentions ChatGPT https://chatgpt.com/ Gemini https://gemi...

Ep. 228 How can authenticity transform your marketing game?  Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication channels. Kipp and Charles uncover tactics for g...

Ep. 227 What are the best marketing channels you should use to grow your business? Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the con...

Ep. 226 Gary Vaynerchuk is challenging the traditional mindset of business and marketing. Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why traditional Fortune 500 companies are falling behin...

Ep. 225 How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication and marketing. Kipp and Kieran dive into the groundbreaking features of OpenAI's latest release. Learn more on how the omnimodal capabilities of GPT-4o are set to transform customer engagement, the mass...

Ep. 224 Did you know AI could potentially increase email conversion rates by 94%? Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can leverage online data, the role of AI in improving prospecting emails, and the future of AI in voice prospecting and creating engaging, celebrity-driven marketing campaigns. Mentions OpenAI https://ww...

Ep. 223 How can you be in the 5% of in demand marketers in the future? Kieran dives into the marketing playbook for the AI era.  Learn more on crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques. Mentions Sam Altman https://blog.samaltman.com/ Eleven Labs https://elevenlabs.io/ Gary Vaynerchuk https://gar...

Ep. 222 Why should you build for the AI of the future, NOT for the AI of today? Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn more on integrating AI for extracting and analyzing data, enhancing brand awareness and net promoter scores, and the significance of building your marketing platforms to accommodate upcoming AI advance...

Ep. 221 How can AI revolutionize the way we create and consume content?  Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle complex tasks. Mentions Every https://every.to/ Gemin...

Ep. 220 Will Ai automate 95% of a marketer's role? A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s course.  Link to Kieran’s course: https://bit.ly/timel...

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content crea...

Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape.  Mentions Forbes CMO Network https://ww...

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time?  Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA...

Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation. Mentions Ahrefs https://ahrefs.com/ Semrush https://www.sem...

Ep. 215 What are the hottest and most important Ai apps to use in your marketing today? Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and th...

Ep. 214 If you think lead gen is dead, then your business is probably dead. Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets. Mentions Connect https://connect.com/ Udemy https://...

Ep. 213 How will last week’s wild events shape the future of Ai video? Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service.  Mentions Fiverr https://www.fiverr.com/ HeyGen https://www.heyge...

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how A...

Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technol...