Marketing Against The Grain

Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means. Mentions Sam Altman https://blog.samaltman.com/ Midjourney https://www.midjourney.com/home We’re on Soci...

Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy,...

Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engageme...

Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, a...

Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transforme...

Ep. 205. What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race. Mentions James Clear https://...

AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, an...

Ep 203. How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel. Mentions The Office, UK https://www.amazon.com/The-Office-...

Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and busin...

Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology. In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of...

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz's marketing genius. He who transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey o...

Ep 199 Solving practical marketing questions by real marketers. Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more. Ment...

Why is storytelling one of the most powerful and important aspects of marketing? Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and the framework that instantly makes your marketing storytelling better. Storytelling is leverage, because the best information doesn't win, the best story wins. Mentions “Same as Ever: A Guide to What N...

Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions.  Mentions Facebook https://www.facebook.com/ ahrefs https://ahrefs.com/keyword-generator We’re on Social Media! Follow us for everyday marketing wisdom stra...

What will marketing look like in 3 years? Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.  M...

How big of a game changer is the new feature in ChatGPT Store? Kieran dives into the ChatGPT Store’s weaknesses and why the new feature is such a big deal. Learn more on how to use the custom GPTs while navigating the Store. Kieran explains how you can create custom GPTs that manifest themselves in a much more efficient way with a central interface. See how the AI agents act almost like personal e...

Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone? Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple Vision Pro and its significance for businesses and consumers. Kip analyzes the product marketing video and talks about the revolutionary features of Apple Vision Pro and the parallels it shares with th...

What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs,  and how you...

Want to know which marketing missteps you need to watch out for in 2024?  Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make.  Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awar...

What are the research methods and information you need to know to craft a great pitch?  Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes into the framework for creating compelling sales pitches. Learn more on how to win more pitches than you lose, the importance of blending company perspective with discovering customer needs, and the imp...

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes. Every marketer can get better by obsessing over problems, not solutions, setting the right goals, and creating feedback loops to know if you’re on track to hit your goals. In this episode Kipp and Kieran lay out ten things you nee...

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS. Kipp and Kieran are joined by Ryan Alford, host of the Radcast Podcast, founder of the Radical Agency, entrepreneur and personal branding expert. They dive into the value of personal branding for every marketer today, and how it...

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact? Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog. T...

AI is going to kill so many different brands and level up so many community based brands. Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn cust...

2024 is the year everybody realizes that being an early adopter is the way. Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.  Mentions Pika https://pika.art/  Microsoft https://www.microsoft.com/en-ph  Apple https://www.ap...