Marketing Against The Grain

Ep. 285 Is OpenAI launching cookie dough instead of software? Kipp and Kieran dive into the fumbled rollout of OpenAI's Sora, describing it as the most botched product launch of 2024. Learn more on the hilariously half-baked attempts at AI-generated memes, the reality behind text-to-video technology, and the chaotic landscape of AI data privacy. Mentions Sora https://openai.com/sora/ Grok https://...

Ep. 284 What if AI could double your email conversion rates overnight? Kipp and Kieran dive into the revolutionary AI strategies that are transforming the way we approach email marketing, featuring insights from Dan Wolchonok of Reforge. Learn more on how leveraging proprietary data can create hyper-personalized emails for increased engagement, the importance of seamlessly integrating AI solutions...

Ep. 283 Can AI truly mimic any writing style in under 30 seconds? Kipp and Kieran dive into transforming your content by leveraging AI's incredible capabilities. Learn more on creating detailed audience guides, customizing content with specific styles, and using AI to enhance productivity and profitability. Mentions ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Packy McCormick https://www...

Ep. 282 Is Google dead as a traffic source for marketers? Kipp, Kieran, and Ross Simmonds (founder & CEO of Foundation) dive into how AI is redefining search and the steps you need to take to stay ahead in this shifting landscape. Learn more on leveraging AI to boost human skills, tapping into untapped keywords for early-stage businesses, and maximizing Reddit as a high-trust traffic source. Menti...

Ep. 281 Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more about leveraging AI to handle repetitive tasks and enhance one-to-one user personalization, recognizing the shift in content strategy towards influence and impressions over clicks, and discovering the...

Ep. 280 Are you seeing a decline in SEO traffic? Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transformative shift. Learn more about predicting future search trends, the role of AI in providing comprehensive answers without directing traffic to individual pages, and actionable strategies for diversifying...

Ep 279 Is marketing becoming more engineer-led? Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the intricacies of API integration, the seamless experience with Replit's AI assistant, and optimizing email outreach using enriched data. Mentions Horacio Lopez https://www.linkedin.com/in/horacio-lopez/ Re...

Ep. 278 Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rutherford's (Co Founder of Chubbies) journey to building and selling a $100M brand. Learn more on avoiding the pitfalls of short-term thinking, the importance of blending creative and media functions, an...

Ep. 277 Can Google's AI experiment render traditional search engines obsolete? Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episode. Learn more on the integration of AI into search and its implications, the latest innovations like Search GPT and Google's Learn About, and strategies for marketers to thrive amidst evolving search t...

Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to stay ahead with Ryan Deiss (The Scalable Company). Learn more on transforming unstructured customer data into valuable insights, creating and testing style guides efficiently with AI, and rediscovering...

Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing content across multiple platforms. Learn more on the...

Ep. 274 Can AI really scale your content creation while keeping your brand consistent?  Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Electric to create brand-aligned images at scale, th...

Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features on our professional and personal lives. Learn more about the potential of Claude’s computer use API, the innovative abilities of Claude Sonnet 3.5, and the future of B2B automation.  Mentions Sonnet 3.5...

Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are joined by Amanda Kahlow (CEO and Founder of 1mind). Amanda introduces them to Mindy, a virtual seller and avatar. Learn more about the strengths of AI avatars in business scenarios, the transformative po...

Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment tha...

Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn how to leverage AI for better productivity...

Ep. 269 Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content. Mentions Jenny Hoyos https://www.youtube.com/@JennyHoyos Claude...

Ep. 268 "Is AI about to revolutionize storytelling forever?" Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently. Mentions Andrej Karpathy https://x.com/karpathy Histor...

Ep. 267 "How can AI take you from a novice to an expert in 13 minutes?" Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks into achievable goals with AI-driven apps. This was...

Ep. 266 What's the secret to solving customer problems in 30 minutes?  Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in marketing, and the power of community-centric growt...

Ep. 265 “Will AI replace human jobs by 2025?” Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landscape of AI integration in various professional appli...

Ep. 264 Is AI finally ready to revolutionize the way we work day to day? Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill t...

Ep. 263 "Did you know that YouTube sees a billion hours of video watched daily?"  Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen)  dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content. Ment...

Ep. 262 Can you really build a functional app in just 33 minutes? Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels.  Mentions Replit https://replit.com/ Similarweb https://...

Ep. 261 “This is the year of AI coding!”  Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the way we code and the broader implications for marketers everywhere. Learn more on how AI coding will transform your marketing funnel and strategy, the concept of disposable code and its impact on the software industry, and the new prompting techniques you need to master to make th...