Marketing Against The Grain

Ep. 309 Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes? Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages,...

Ep. 308 Have you ever had a conversation with AI and felt like you were talking to your best friend? Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in models like Sesame that sets them apart, and the fu...

Ep. 307 Are we on the brink of a future where founders operate successful agencies with no human employees? Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business effici...

Ep. 306 Are AI voice agents the future of business communication? Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency and social norms are the primary challenges, and how businesses can start small to scale fa...

Ep. 305 What makes Claude 3.7 Sonnet the best coding model in the world? Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it's revered by coders despite benchmarks, and how it redefines software development for non-coders. Mentions Claude 3.7 Sonnet https://w...

Ep. 304 How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms...

Ep. 303 What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3's launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk's access to vast resources gives him a competitive edge in this AI war, and the profound implications of democratizing i...

Ep. 302 Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy's competitive edge is enough to rival OpenAI's Operator. Mentions Convergence AI https://conve...

Ep. 301 Is 2025 truly the year of AI agents taking over the workforce? Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts on business operations and roles. Learn more about what truly defines an AI agent and their distinguishing components, how businesses are successfully integrating agents to enhance productivity, and the...

Ep. 300 Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI's Pro tier for advanced model access, and scaling website feedback and...

Ep. 299 Can AI make you the most productive person in your company? Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up efficient folder structures for automation, building AI-driven insights engines with Claude, Google Gems, and ChatGPT, and comparing the strengths of each AI platform to find the best fit for your prod...

Ep. 298 Can an AI agent revolutionize deep research in marketing? Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn more about how OpenAI's Deep Research can tackle complex research tasks with unparalleled depth, how the competition with Google Gemini stacks up in terms of integration and data sourcing, and why har...

Ep. 297 Why did HubSpot's blog traffic allegedly plummeted? Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot's own journey, the importance of diversified content strategy, and how AI and search engine behaviors are reshaping...

Ep. 296 What does it take to effectively leverage advanced AI models for your business needs? Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude versus GPT, and give a live demo of the powerful O1 Pro. Learn more on the evolving landscape of autonomous agents and their practical applications, the nuanced differences between reasoning models and...

Ep 295 Is open source AI the future of marketing intelligence? Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more about how DeepSeek-R1, an open-source AI model from China, rivals the major players in intelligence and reasoning, the game-changing affordability of this new model, and how to leverage it to supercharge y...

Ep. 294 How can AI replace an $84 billion industry with just one prompt? Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brightpool.dev/). Learn more about the amazing potential of AI in market research, the magic behind prompt engineering, and how you can leverage these tools to save time and money in your business.  Mention...

Ep. 293 Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. Learn more about transforming your AI assistant into a powerful tool, understanding the integration between Claude and various apps, and optimizing follow-up management to keep projects on track.  Menti...

Ep. 292 Can you really do 10 hours of research in just 20 minutes? Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research capabilities of Google Gemini, the seamless integration with NotebookLM for organizing and querying your data, and the innovative new interactive audio feature for real-time, engaging learning.  Mention...

Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about leveraging AI for email optimization and tailored audience engagement, the significance of personality-led content amid advancing AI, and which AI tools like Delphi, and HeyGen will be indispensable for...

Ep. 290 Why is Claude AI rapidly becoming the go-to tool for professionals and enterprises alike?  Kipp, Kieran and guest Scott White (Claude)  dive into the ultimate guide for using Claude AI in your daily work and unlock its true potential in transforming complex tasks. Learn more on how Claude AI can become your virtual collaborator, enhancing your interactions with existing systems. Discover t...

Ep. 289 What does advertising look like in an AI-driven world? Kipp and Kieran dive into the transformative impact of AI agents on the future of digital advertising and marketing strategies. Learn more on the disruption of search and paid advertising, creating ads that captivate AI agents, and navigating an AI-dominated go-to-market landscape. Mentions Perplexity https://www.perplexity.ai/ Aravind...

Ever wondered how Beehive managed to make a splash with their audio newsletter drop?  Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co-founder). Learn more about how Beehiiv planned their drops 90 days in advance, the importance of picking the right cha...

Ep. 288 How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of viral loops in expanding your user base, and how natural lang...

Ep. 287 Summarizing the impressive summary features of the Grok update! Kipp and Kieran dive into how AI advancements like Grok 2.0 are revolutionizing the way we consume information online. Learn more about Grok's real-time summarization capabilities, the shift in marketing strategies due to AI's summarization power, and the rise of AI-generated hyper-real image content. Mentions Grok https://x.a...

Ep. 286 Ever wondered how AI can triple your content output while saving millions? Kipp and Kieran dive into how to leverage AI for revolutionary content efficiency and creative workflows. Learn more on integrating audience style guides to perfect your messaging, utilizing advanced real-time AI tools for enhanced productivity, and the incredible potential of AI in reshaping content strategies. Men...