Market Says?

Some brands you grew up with stick with you forever. Others get dropped the minute you have your own grocery list. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to figure out what makes Gen Z stay loyal, what makes them switch, and why so many of them are happy to keep their parents' bank but wouldn't be caught dead...

Brands have been gearing up for America's 250th birthday like it's the next Super Bowl. The market is shrugging. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out which 250 plays are actually landing with Gen Z, and why so much of the big-budget spectacle is losing out to the small, simple stuff. See omnystu...

From licensing to sponsorships to endorsements to full-on artist partnerships, brands have a lot of doorways into music, and marketers love walking through all of them. But the market is paying way less attention than the industry thinks. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out which music marketin...

Brands are betting big that AI will make advertising faster and cheaper. Gen Z has one question: at what cost? In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out where the line sits between a useful tool and a brand-killing shortcut. See omnystudio.com/listener for privacy information.

The algorithm doesn’t just show us what we care about. It can start to shape what we think we care about. In this episode of Market Says, hosts Marcus Collins and Gayle Troberman, alongside University of Michigan students get to the heart of how brand relevance works in a feed-first culture. If people are discovering issues, products, controversies and cultural cues through their “for...

In this episode of Market Says? , hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out what Gen Z fans actually think about brand marketing in sports and what it takes to get their attention. See omnystudio.com/listener for privacy information.

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z. See omnystudio.com/listener for privacy information.