Market Proof Marketing

Host  Kevin Oakley  is joined by  Jackie Lipinski  and  Beth Russell  for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure. From timeless struggles with SEO, content creation strategy, and letting sales teams be marketers, to the timely news of Redfin's CEO departure and the reigning YouTube SEO advantage, this episode co...

Kevin Oakley  is joined by  Julie Jarnagin  and  Caroline Collard  for a wide-ranging conversation about the complexities builders can’t escape. From early-year trends to Texas growth markets to President Trump’s latest comments on housing policy, the team leans into the nuance builders actually have to navigate so marketers can face down their challenges with increased clarity and control. Specia...

Host  Kevin Oakley  joins  Julie Jarnagin  and  Beth Russell  for a timely conversation about what’s worth your effort in 2026.  From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really...

Kevin Oakley ,  Julie Jarnagin , and  Jackie Lipinski  are starting 2026 off with fresh takes in this year’s first episode. They discuss multiple mindset hangups, including how to get out of the “cleaning the windows while the house is burning” trap.  The team also dives into some of the biggest tech moves and platform plays (or rather replays?) that are sure to shape what happens in 2026.  Listen...

Kevin Oakley  welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted.  Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and prob...

Julie Jarnagin ,  Beth Russell , and  Caroline Collard  discuss end of year plans, trends, and truths.  From major brands’ flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead. Story Time Beth – With costs top of mind, buyers need a visi...

Kevin Oakley  and  Jackie Lipinski  welcome a very special guest into the podcast studio.  Caroline Collard  is Do You Convert’s newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC’s digital strategy secret weapon. With Caroline’s keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from...

Kevin Oakley  joins  Julie Jarnagin  and  Beth Russell  to discuss the delta between a booming business and simply sending too-busy signals to buyers. The team reflects on why built-in distance through the use of automation and chatbots is bad for business. If solving for attribution headaches, automation concerns, and leveraging limited budget across the right platforms are on your end of year to...

Julie Jarnagin  joins  Beth Russell  on this special Thanksgiving edition to tackle the challenges marketers face in a world overflowing with information and AI slop. From breaking out of narrow thinking to sparking authentic connections with your audience, they share practical ways to transform your marketing by starting with the underlying thoughts that ultimately shape strategy.  Learn how to s...

Kevin Oakley ,  Julie Jarnagin , and  Jackie Lipinski  discuss why great marketing is less about the message and more about the moment.  From anniversaries to fishing lures to funnel metrics, the takeaway is the same: your audience determines your strategy. The right nuance can change everything. Special Announcements Market Proof Marketing Academy 2026  enrollment is nearly full. With fresh curri...

Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward.  From the struggles that shape resilience to the real story of search data for builders, this episode is a...

Nick Aufenkamp, founder of DIY Home Buyer Academy, joins  Kevin Oakley  to explore how transparency, data, and evolving buyer agency are rewriting the rules of real estate. Kevin and Nick share surprising takes on the current and future state of the Zillow + ChatGPT partnership. From start to finish, this episode is brimming with insights on what happens when buyers start leading the process thems...

Julie Jarnagin  joins  Beth Russell  and  Jackie Lipinski  to explore what today’s challenges can teach marketers about grit, growth, and grace. From marketing merit badges to limiting factors, they discuss the perspective and strategy builders need to finish the year strong. Special Announcements Market Proof Marketing Academy 2026  is open for registration! A high-energy, hands-on virtual event...

On this bonus episode, Qadra Evans, Director of Industry & Partner Engagement at Zillow, joins host  Kevin Oakley  for a look inside how one of the most-used housing platforms is adjusting to new demands in buyer behavior, builder engagement, and affordability. This conversation breaks down what’s evolving and how builders can interpret the signals. Tools That Reflect the Moment From dream bro...

Kevin Oakley  joins  Julie Jarnagin  and  Beth Russell  for conversations on ChatGPT considerations, Sora’s impact, shutdown shockwaves, and Halloween costumes.  Whether you love or hate the rapid pace of change lately, this episode dives into the major shifts shaping the market and more. Special announcements Interest in the January Market Proof Marketing Academy is at an all-time high, with a re...

Fresh from the Summit, Kevin Oakley sits down with Rachel Spaugh for Office Hours to debrief on what stood out most. From how AI is reshaping content to how marketers can hand off great ideas to sales without losing trust, this one’s all about clarity, compression, and exerting creative control without chaos.

Host  Kevin Oakley  joins  Julie Jarnagin  and  Jackie Lipinski  to unpack the newest AI experiments, marketing shifts, and growth mindsets shaping 2026 and beyond.  From Meta’s surreal new playground to the delicate relationship between builder breakthroughs and removing “limiting factors,” this episode looks at how curiosity and clarity drive progress, even when tech or timelines get in the way....

In this solo episode, Kevin Oakley takes you inside the room at a recent ULI panel. Builders, sales leaders, and consultants gathered to debate the toughest questions facing the industry, and Kevin is pulling back the curtain to share exactly what he was asked and how he answered. Here are the five big questions he tackled: Beyond discounts: what really drives buyer traffic? Online sales: speed or...

Kevin Oakley  and  Rachel Spaugh  are back in the studio for another round of Office Hours. In this episode, their discussion on AI, uncertainty, and messaging uncovers how to approach everything from fear to facts.  Together they break down what to do when you need credibility and what's more powerful than certainty in your messaging right now. Tune in to learn How your leaders think you’re using...

In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as neede...

In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways.

In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry are inspiring the DYC marketing team. Listen closely - this short episode packs in some big questions and even bigger topics in today's ai-driven dig...

As Jackie and Julie summited the heights of Mt. Rainier with camping gear in tow, marketing inspiration found them where they least expected it. Today, they’re bringing all the fresh insights back to the MPM studio to share with listeners so you can get ahead of your own end-of-year mountains to move.

In this milestone 400th episode of Market Proof Marketing, Kevin Oakley, Julie Jarnagin, and Beth Russell share some provocative takes on what happens when marketing and sales stop collaborating and start competing for credit. When marketing and sales become a marriage on the rocks, someone has to take the first step toward resolution. Learn what every great therapist knows not to do when this hap...

In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution. Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise...