Market Proof Marketing: Home Builder Marketing Insights

Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening ar...

Like and subscribe on your favorite platform! In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders’ Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders...

Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know...

Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing...

Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to con...

Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes! Story...

Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer...

Like and subscribe on your favorite platform! In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better...

Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski! The trio discuss content and the ways we consume it from start to finish when looking to make a larger purchase as well as new year resolutions and taking inspiration from Jessie Suggs word of the year “Less.” Jackie urges marketers not to underestimate small incremental chan...

Like and subscribe on your favorite platform! In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, and liking how you do it”) and the many definitions of the word and how each definition can change the way you view and seek success. They talk...

Like and subscribe on your favorite platform! Happy New Year! In this short episode, Kevin Oakley offers some encouragement and advice going into 2024 and shares some positive data on website activity. Kevin's 3 must reads on human psychology:  Influence: Science and Practice - Robert CialdiniPredictably Irrational: The Hidden Forces That Shape Our Decisions - Dan ArielySame As Ever: A Guide To Wh...

Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team talks about how implementing innovative and personal content can feel uncomfortable, but that it's a positive growing pain. Jackie shares how important it is to pretend you’ve never seen your website before and look at it with fresh eyes! They talk about AI and how, de...

Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Julie Jarnagin and a returning, Jackie Lipinski! Kevin starts the episode by challenging Jackie and Julie to a rapid word association game. The team discusses how to discover who your audience is and the importance of catering to them and no one else. Kevin shares his disdain for programmatic advertising and e...

Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone who is underperforming before you tell them their position isn’t a good fit?” and they unpack scenarios around that situation. Kevin shares his...

Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin! The team discusses the different tools we use day to day and how often we don’t use them to their full potential and instead turn to something else. They talk about how problems and mistakes build up at corporations and no one does anything about it until it’s too late...

Market Proof Marketing · Guest Ep: Getting to Know Forward Commitments with Brock Worthen🎙 In this episode, Kevin Oakley is joined by Brock Worthen the president of Intercap Lending Inc! Kevin has noticed confusion surrounding some builders offering forward commitments and lower interest rates and asked Brock to hop on the show to explain how they are doing it. Brock walks us through forward commi...

Market Proof Marketing · Ep 314: RoadblocksDue to Thanksgiving, Kevin Oakley takes on this episode alone! He covers the three main roadblocks that marketers face as they grow in their leadership ability. You can read a summary of each roadblock below: Street Cred:  It's not just about having skills and insights; it's about demonstrating them in tangible ways. The challenge here is overcoming skept...

Market Proof Marketing · Ep 313: Chatbot ControversyIn this episode, Kevin Oakley is joined by Julie Jarnagin and Andrew Peek. The team starts off by giving controversial opinions on chatbots and discuss the idea that it’s better to be good at a lot of different things than the best at one thing. Together, they give their thoughts on Tiktok marketing and the way builders do it wrong. Story Time (0...

Market Proof Marketing · Ep 312: Helping Builders Get Happier Buyers with Derek Schairer and Luke GroesbeckIn this episode, Kevin Oakley is joined by, Derek Schairer and Luke Groesbeck where they present their new software tool called Foundation. Derek and Luke dared to ask “Why is it easier to track a pizza delivery than it is to track the most important purchase of your life?” which led them to...

Market Proof Marketing · Ep 311: The Root of the IssueFor this episode, it’s the Beth and Julie show! Kevin is out sick so Beth Russell and Julie Jarnagin take charge and jump into discussion on builders who are overcomplicating their marketing and urge builders to ask themselves “What is the goal?” and build your strategy from there! They dive deeper into setting goals for the next year and Julie...

Market Proof Marketing · Ep 310: Investing In IntegrityIn this episode, Andrew Peek is joined by Beth Russell and Jen Barkan! Together, they discuss the motivation that comes with investing in your goal more heavily and how, through your investment, your passion is more noticeable to those around you, similarly to businesses investing in good marketing that earns loyalty from customers. Beth stres...

Market Proof Marketing · Ep 309: Killer CaffeineIn this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! The team discusses marketing blunders that, despite going through many hands, still lead to a miss… or fatality. They stress the importance of doing marketing research beforehand for the success of a new community and how the littlest detail can make the most impact. Together...

Market Proof Marketing · Ep 308: The Lag EffectIn this episode, Kevin Oakley is joined by Andrew Peek and special guest Amanda Martin, an Online Sales Coach here at DYC! Amanda gives some insight into personalization and how far an OSC should go to find an emotional connection for a lead. The team discusses “the lag effect” and the importance of marketers helping their team to understand it and th...

Market Proof Marketing · Ep 307: The Warehouse Of Empty PromisesIn this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin! The team dives into marketers who are struggling to integrate sales teams that want to be involved. Their advice: They can be involved, but within your boundaries. Kevin shares his new favorite thing to ask during meetings. They discuss how the marketing messa...

Market Proof Marketing · Ep 306: The Girls ClubIn this episode, the ladies take over! Beth Russell is joined by Jen Barkan and Julie Jarnagin and together the three share their Summit recaps as well as how they are dealing with the post-Summit blues. They discuss the passion and excitement that comes with attending a content rich seminar, but also the realities of what that looks like when you go...