Market Proof Marketing: Home Builder Marketing Insights

The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness. Small Talk A hilarious clip about how marketers can fall into the “hype” around the shiniest new objects Story Time  A...

Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envision joins us this week to talk about it. Small Talk Breaking down the stats on the over 8,000 downloads of the podcast so far, including the 5 most popular episodes: #5: Ep 5 – Old Habits Die Hard with...

Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up. Story Time  Andrew has some tips for home builder videos (especially on social media) based on this gem: https://www.youtube.com/watch?time_continue=1&v;=0uWGXw-q_WM Kevin is excited to hear that a home builder has started their own podcast! Listen here: htt...

We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country. Story Time  Andrew reminds us about an important detail to keep in mind with landing pages Kevin explains why everyone needs to stop advertising News New research shows that the quantity of reviews do impact page rank Google Ads ann...

This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts. Story Time  Kevin shows you Google Trend data can keep you from trying the impossible Andrew gives real data behind his challenge to everyone from last week’s show News FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends! How much does real SEO hel...

This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy! Story Time  Andrew encourages you to simply elevate your standards to get better results Kevin shares an interesting thing that happened during his speaking session News FREE NEW TOOL – Home Builder Insights. See national and regional Google Analytic trends! A quick update on HomLuv.com Now you can see...

This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet! Story Time  Andrew is once again inspired by Seth Godin’s words of wisdom Kevin rants on the difference between imitation and innovation,...

Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves. Story Time  Andrew shares that sometimes what you lose (targeting options in this case) isn’t as important as what you gain Kevin tells a tale of a marketin...

You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more! Story Time  Andrew is getting harassed by Google and Facebook reps – are you? Kevin is amused that Kroger thinks free cookies may help fight off Amazon instead of...

A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online? Story Time  Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well Kevin is surprised that many universities still deny the internet’s existence when it comes to...

Andrew is in Kevin’s basement for the first-ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy! Story Time  Andrew’s home keeps getting smarter – August Door Lock Kevin spent some time giving back in Guatemala with his family – Watch videos 1 & 2 News Zillow CEO gives additional insight into their new...

The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s 360 topic. Story Time  Andrew explains why his terrible golf game reminded him how important repetition (practice) is important to be a great digital marketer. Kevin shares the importance of pattern reco...

Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic. Story Time  The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING Andrew views a message on the side of a van that convinces him of only one thing. Not to ever use the service it talks about. News Holy loads of copy Batman! Adwords...

SEO is a critical component of long-term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway? Story Time  Andrew wants to make sure you keep branded and unbranded terms separate for more accurate reporting. Kevin shares why EVERY photo you use in marketing doesn’t have to be Insta-worthy. News Facebook “premier” video format aims to brin...

We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally! Story Time  Andrew has some hard dating showing just what kind of impact real photos has vs renderings. Kevin travels back in time to the day his builder’s home was torn down on Extreme Home Makeover. News Responding to online reviews i...

Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you! Story Time  Andrew is still talking about pictures! This time they were on the builder’s site… but hidden? Kevin interviewed two marketing candidates – learn why one made a much better impression. News Check to see which apps can see your Facebook data Kevin & Andrew’s take on Zuck’s testimon...

Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more! Story Time  Andrew is getting excited about how smaller builders are starting to use video Kevin has a new analogy for marketers… does it work? News Mobile SEO results will soon depend on the mobile content being shown How to find which pages are causing 404 errors in Google Analytics Instagram API plug is p...

More fearful tales from Facebook land, and processes and tactics to stay efficient with your time as a marketer. Story Time  Kevin’s worst (and at the same time best) marketing campaign ever Andrew’s swagger wagon gets damaged in the car wash News (Is Facebook Dying?) Facebook putting a pause on new bots for Messenger over privacy concerns Third-party targeting is (maybe) all going away on Faceboo...

What is content marketing, and how can it help you sell more homes? (and Kevin records his audio in a tin can – apologies) Story Time  Nike really wants Andrew to buy some shoes Kevin tries to justify why he spent too much money on cologne News Facebook is DYING!!! Right? Adwords Interface Upgrade Your Users Don’t Need to ‘Learn More’ Inventory Homes are HOT 360 Topic Of The Week Content Marketing...

If you had to pick between effectiveness and efficiency – which would you choose? Story Time  Kevin is actually enjoying personal Twitter use?! Andrew goes to the gym at 5am Kevin got an AMAZING gift… even though some parts were leftovers News Toys R Us Is Closing – Why? SERPs Are Getting Longer Google May Double Your Daily Budget Without Asking Lawyers Get Into Trouble For Violating Google’s Revi...

What are builders still doing out of habit that they should think about stopping – or at least changing? Story Time  New community launch – missed opportunity Re-marketing got Kevin to buy an expensive piece of equipment News Robots Are Coming To An Open House Near You New Logo – Yes or No? Google Display vs Facebook Remarketing Test Results 360 Topic Of The Week Old Habits Die Hard with Spec...

 How do you diagnose the best way to help a struggling community with your marketing efforts? Story Time  The importance of clear communication and definition of the “problem” Don’t change your answer (if it right) just because of pressure from others News How FB ad strategies affected the last election KW build an AI app for their agents (SO smart) How fast your page loads on mobile is (rea...

Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect. Story Time  The Olympics are making us think about… marketing! Why practicing your craft isn’t enough News Facebook making another change to organic reach metrics Google image search making it harder to “borrow” photos Chrome’s built-in ad blocker Analytics goals for negative behaviors  360 Topic Of The Week...

Story Time  Hacked! Why WordPress isn’t always the best choice Large agency perspectives are lagging (ie: geo-targeting on social ads is important) News AMP getting an upgrade in the not-so-distant future Brands not happy with content around their ads Why staging sites are so important 360 Topic Of The Week Social media: insource or outsource it? Question Of The Week When am I ready for online cha...

Story Time With Andrew Why redirects are so important when launching a new website How they affect both robots and humans Why they are so often overlooked News The winning Superbowl commercial Google search results and secure websites (httpss) Facebook testing the ability to downvote comments Four ways to work with designers (via Seth Godin) 360 Topic of the Week Landing Pages Forever! (Sometimes)...