Market Mentors

Cutting through the noise and getting someone's attention are key issues facing B2B marketers today. And that's why there's now a surge for marketers to use video in their content marketing efforts. So, it was great to catch up with Tom and Birdie of Contented Brothers to hear about how they've helped clients like SAP on their video marketing journey, and also listen to some gr...

With so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson , Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much mo...

Wow, to say Dan Tyre of Hubspot fame has energy is an understatement! But what an infectious and interesting person. Has B2B marketing changed? Heck yes, and Dan takes on an insightful journey through that change, with some gems of advice throughout, including how to work effectively with sales people and how to transform growth in your SaaS business. This podcast is brought to you by Fiona Jensen...

Are you disenfranchised with competitive advantage as a strategy? If so, Paul Skinner of Pimp My Cause and Agency Of The Future has a new pair of lenses for you to look through. Paul's philosophy is polar opposite to most, and he's written a book about it called, The Collaborative Advantage , where he shares many great examples about why, and how, that works; a marketing tool kit, you co...

Sometimes two heads are better than one, especially when you're a SME looking for marketing support, and Bang Consulting have a 13 year track record of delivering just that. I enjoyed chatting to Kate Jones about the move from client side to agency and to MD, Nicky Parker , about how their customer centric approach has helped them stand out. Market Mentors is brought to you by Fiona Jensen, C...

Susie Ramroop is an experienced mindset coach and speaker who has a track record of taking business leaders from good to great by focusing on what truly makes an impact. Having climbed the B2B marketing career ladder herself as a speaker, she authentically but truthfully tackles the trickier subject matters around impostor syndrome, why being you is enough and how to focus. Market Mentors is broug...

With a product management career spanning the globe, from Sydney to Silicon Valley, I had the pleasure of speaking to Thor Mitchell about why product management should be a career you should choose. Already in product management? Then enjoy as Thor talks about techniques, skills, highs and lows.. Market Mentors is brought to you by Fiona Jensen, Director and Co-Founder of Market Recruitment - a sp...

Market Mentors is brought to you by Matt Dodgson , Co-Founder of Market Recruitment . Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here .

In this episode, we're in for a real treat. Getting to learn from Dave Gerhardt , who's fast track marketing career covers agency, startups, and being an ex-HubSpot employee. And, Dave has gone from a standalone marketing manager role to VP of Marketing, now managing a team of 20 for one of the fastest growing SaaS companies in the world. We chat about conversational marketing, Drift , a...

Work your marketing muscle with an ice hockey playing, music making, digital e-commerce global marketing leader, who pulls both B2C and B2B experience into a dynamic, human focused, business objective, goal scoring machine, I give you Chris Solis . Chris Solis is Global Digital Marketing Director of Condeco Software and we had a great conversation about careers, digital and all things B2B marketin...

Join me, Fiona Jensen, in a fascinating interview with a lady who has managed business and marketing teams across media, advertising and tech. Sarah advocates for not just good marketing but utilising all you can, including your employees, to drive business growth. With that experience, Sarah has created a consultancy business which is already in demand and can offer both direct marketing consulta...

Dip into the mind of a B2B marketer who's been part of companies that have successfully scaled. Tom shares insights into the challenges those businesses faced and how they overcame them. And interestingly, how his passion for history and an interest in wine, gave him the inspiration to help those businesses grow. Market Mentors is brought to you by Matt Dodgson , Co-Founder of Market Recruitm...

I really enjoyed interviewing the gregarious Mark Choueke , CEO & Founder of RebeltechPR . As someone who's invested in his own Podcast , and loves networking, events and the B2B Tech Startup scene, it was great to talk about his business and listen to his advice about interviewing, progressing your career in marketing and some of his mistakes he's learnt the most from.  Market Mento...

I think we're all familiar with labels like tech geeks, mad men, and Mr. Goodvertising, but today I'm going to throw a new one into the mix - Mr. Agile, aka John Webb , Founder & Coach of Get2Growth . John talks us through agile as a methodology and how utilising this technique can help you and your company win. You can learn more about agile by following John's blog , or see hi...

If you enjoyed part 1 with Lucio, then you'll love part 2!  In his own great way, he covers some fantastic topics including, how to sell your marketing plan, the books he'd recommend b2b marketers to read and so much more.. Market Mentors is brought to you by Matt Dodgson , Co-Founder of Market Recruitment . Market Recruitment is a recruitment agency that connects B2B Tech & SaaS bus...

Tap into a wealth of experience from Lucio Furlani , who's worked across a variety of sales, marketing and leadership roles for HP and subsequently, HP Enterprise. Find out what digital transformation looks like on the inside, how important communication is to culture, and how to gain support and momentum for your ideas and what to do if you spot a business or career opportunity. All delivere...

How does the history of a brand help define its future? It's a good question and one of the many today's guest, Robin Mackenzie - Marketing Director of De La Rue , answers. Robin is a warm, pragmatic, family man who loves sharing some great insights from his career. Spanning the exciting world of mad men advertising to the ups and downs of working at large corporates and everything that...

A blogger for Forbes Woman, Top 10 Most Influential Women in MarTech and a TEDx Speaker, it was fascinating to catch up with Christine Bailey , CMO of Valitor .  And it was even more interesting to hear how Christine dealt with a very difficult time in her career as she was made redundant three times! But I couldn't let her go without hearing about her TEDx experience, how it came about and h...

It was a real honour to spend some time with Vincent Rouselet , VP at ITSMA . ITSMA have a wonderful history of helping marketers, something that's close to my heart, so it was good to listen to Vincents advice. And especially with that smooth French accent! He tackles how to find flexible work as a senior marketer who wants to balance spending time with their kids and working, how big corpor...

I had a fascinating conversation with Mark Green , VP of Marketing, EMEA at Rackspace. Authenticity and honesty are important traits for senior leaders in business today and Mark exudes both. And he doesn't dodge anything, as he covers a wide range of questions from what he looks for in a B2B marketer, how to become a manager for the first time, the most valuable lesson he's learnt in B2...

Join me as I interview the charismatic Lisa Vecchio, Head of Marketing at Lantum.  If you're sat in a Corporate thinking about what it's like to work for a Startup, then listen to Lisa as she gives her advice on how to make that happen. As someone who's made that transition successfully, as well as moving internationally, you need to listen to her carefully as she lays out everythin...

Join me as I interview our first antipodean on the podcast, Rebecca Clayton.  With a wealth of B2B marketing experience, Rebecca gives some great advice about how companies can grow through pace. It may sound obvious, but one of her previous mentors gave her some lasting advice about how marketers can create that pace in the first place. So listen to find out what that is.. Market Mentors is broug...

Join me as I interview Debbie Robertson, who’s a fantastic communicator and has held senior marketing leadership roles with BT, Avaya and 8x8.  In this episode, we explore what skills modern marketers need to focus on, to be relevant in todays B2B marketing world.  Debbie also gives some great insights about how to get to the next level without having the experience in the first place.  Market Men...

Join me in my first outdoor Podcast, as I interview Heidi Taylor, the renowned B2B marketing consultant, speaker at Ignite 2018 and author of 'B2B Marketing Strategy; Differentiate, Develop and Deliver Lasting Customer Engagement'. As a consultant, she's able to objectively and freely discuss some of the challenges B2B marketers face today. Whether that's being promoted, buildi...

Join me as I interview Scott Allen, ex-CMO and now Global Marketing Programs Development & Strategy Director at Microsoft, and listen to someone who is arguably at the top of their game. And despite his success and seniority, he really gets into the detail about what impresses him at interview, how to get your first job in marketing after University and how to step up from a Manager to a Direc...