Market Mentors

When hiring B2B marketers, some businesses tend to put too much emphasis on finding people with experience specific to the position in question. This week’s guest is here to demonstrate why you should always give marketers the chance to transfer their skills and knowledge into new roles or industries. In this episode, Laura Hauser tells Matt Dodgson about how she’s built a successful marketing car...

A Chief Marketing Executive (CMO) is the top of the food chain, as far as marketing roles go. But many of our readers often ask us what it takes to get there, what the role involves, and what influence a CMO can have on their wider business? In this episode, Kate Owen gives us a fascinating insight into her career and how it led her to her current role of CMO at UPP.  We cover; What is a CMO respo...

What is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it’s a growing discipline that’s helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth. In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set...

B2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results. But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience. In this podcast, Nick Roberts talks to Matt Dodgson about how B2B market...

With so many different roles, responsibilities, skills, trends, and technologies to navigate these days, it can be overwhelming trying to carve out your ideal career path. In this week’s episode, Mark Larwood talks in detail about all the various options available to B2B Tech marketers today, to help you understand the best approach for you personally. He covers; Can being a specialist B2B markete...

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue.  He covers; Why Kite needed Oren's expertise The first steps he took to put the right foundation for growth in place How he decided which growth experiments to run The channels they used and...

To be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about.  Why? Well, that’s exactly what this week’s guest has joined us to discuss.  In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about.  He covers; Why it's so important to...

With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed. In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 millio...

B2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales. In this episode, David McGuire , Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marke...

As marketing technology continues to evolve at a rapid pace, marketing operations has also evolved into an important specialist role. And this week’s guest believes businesses must begin to take marketing ops more seriously if they want their wider marketing team to reach its full potential. In this episode, Karla Wentworth talks to Matt Dodgson about why marketing operations should be seen as the...

Content marketing is always evolving, but many B2B tech marketers are still stuck in their old ways, spending time and money on outdated activities which actually hold them back. In this episode, Rand Fishkin gives a content marketing masterclass where he shares some of the unique ideas and perspectives that have made him one of the most influential marketing experts in the world.    They cover; I...

B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis.  When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges. In this episode, Jason Bradwell...

It seems today that a lot of marketers are far more focused on inbound marketing than outbound. But this week’s guest is a firm believer that, with the right approach, cold outreach is a great way to significantly boost the number of sales meetings you’re generating for your team.  In this episode, Kristina Finseth talks to Matt Dodgson about all her tips, tricks, and trade secrets with cold outre...

Good storytelling is essential for marketers to connect with our target customers, influence their behaviour, and inspire them to take action. In this episode, Leslie Talbot , SVP of Strategic Marketing at Corporate Visions talks to Matt Dodgson about the fascinating science behind storytelling and how it can be used to make marketing more effective. We cover; - How B2B buying behaviour has change...

Marketing plays an instrumental role in the growth and success of B2B SaaS start-ups today.  But making mistakes when building a marketing team could have a damaging impact on the business. In this episode, Scott Vaughan talks to Matt Dodgson about some useful marketing strategies you can use to scale your early-stage SaaS start-up.  They cover; Why marketing for a SaaS businesses is different How...

Demand generation is a popular trend in modern marketing because of the way it supports sales teams and enables them to be more successful. But many businesses overlook the fundamentals of good demand generation, and consequently run into challenges or fail to meet their revenue targets. In this episode, Andy Culligan talks to Matt Dodgson about the most effective techniques he’s learned for succe...

B2B SaaS marketing is a complex challenge which most companies struggle with in their early stages. Faced with conflicting priorities, tight budgets, and pressure to deliver fast results, it’s unsurprising that tech marketing is so hard to get right. In this episode, Alan Gleeson provides valuable advice for how B2B SaaS companies should approach their marketing to achieve long-term success. We co...

It seems that ambitious start-ups are launching innovative new tech products every day. And as the tech landscape becomes more competitive, the demand for outstanding product marketing is also on the rise.  In this episode, Vakis Rigas joins Matt Dodgson to discuss the increasing importance of product marketing for businesses today.  We cover; What product marketing is When a company should hire i...

Account based marketing is one of the best strategies to help drive demand and pipeline from a select list of accounts. But to rip up the current marketing approach and go 'all in' on ABM is another thing altogether.   Join Amit Bivas , VP Marketing at Optimove , as we discuss why they decided to ignore most of their market and follow this new approach. We cover; What the trigger was to...

Using marketing is one of the most powerful ways to help a Startup scale, yet it's one of the hardest to execute well.   Join Kartik Krishnan , growth marketing expert, as we discuss how to use marketing to help your B2B Tech Startup scale. We cover; Why is it important for Startups in particular to use marketing to help them scale? When should Startups hire their first marketer? What type of...

Listen as Scott Brinker , VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com , talks about how you can forge your marketing career if you come from a martech background. We also talk about the changing landscape of martech, how to stay ahead of the pack in a fast moving tech landscape and so much more.. Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment -...

Who better to speak to about B2B events, than Jane Culcheth Bear d. After over 10 years in events marketing roles at HP, Jane talks us through why events has to be included in your B2B marketing plan to maximise your success. We also talk about; What ROI to expect from B2B events How to decide what sort of event to do  Ideas for Startups with smaller audiences  Where it can all go wrong and how to...

If you're the CEO or Founder of a B2B Technology business, how do you use marketing to help you scale? In this episode, join Ross Chapman , Marketing Director at Portswigger Web Security , as he talks through his no-nonsense advice to help you get value from marketing and scale. We cover; Outsourcing marketing v having it in-house When it's the right time to hire your first marketer and...

After 15 years at Fujitsu, rising to VP - Head of Global Offerings Marketing, David White shares his insights on how to plan and manage your career, so that you can achieve your goals. With the benefit of an executive coach at Fujitsu, it's fascinating to hear David talk about his experiences - distilling it into 4 steps that you can start to implement today. Whether you're just starting...

Jill Pringle , CEO and Founder of Brand Symphony Marketing gives us a masterclass on how to scale a B2B service business with her 5 steps from her newly launched book - The Brand Symphony - we talk about many things. If you've got a small B2B service business and you're looking to scale, this is the episode for you. Market Mentors is brought to you by Fiona Jensen, Director at Market Rec...