Market Like a Mother

What happens when a physician stops asking how to treat a symptom and starts asking why it’s happening in the first place? In this episode of Market Like a Mother , Karen sits down with Dr. Susan Wilder, a veteran, former Mayo Clinic faculty member, and founder of Lifescape Concierge Medicine, to talk about rethinking healthcare, building lasting wellness, and raising children who are prepared for...

What happens when a change in altitude gives you a whole new perspective on business, leadership, and motherhood? In this episode of Market Like a Mother , Karen sits down with Amanda Long and Stephanie Long Turner, sisters and co-owners of Hot Air Expeditions, to talk about running a family business, protecting their relationship, and making room to recharge. From recognizing burnout and setting...

What happens when empathy becomes part of your marketing strategy, your leadership style, and the culture you’re building? In this episode of Market Like a Mother , Karen sits down with Jennifer Frankito, Chief Marketing Officer of Team Select Home Care, to talk about authentic leadership, intentional culture, and the power of storytelling in healthcare marketing. Jennifer shares the career journe...

What does it really mean to build wellness into the culture of a company? In the Season 3 premiere of Market Like a Mother , the Radiant team comes together from their team retreat in Arizona to introduce this season’s theme: the ripple effect of wellness. From employee perks and team connection to client relationships and company culture, the team shares how Radiant works to “walk the walk” as an...

What can competing on a marketing reality show teach you about building better brands? In this episode of Market Like a Mother , Lauren wraps up her On Brand mini-series by sharing the biggest marketing lessons she took away from the experience and how she’s applying them to her work at Radiant. From embracing imperfection and understanding digital culture to advocating for your ideas, collaborati...

What can building a brand activation overnight teach you about becoming a better leader? In this episode of Market Like a Mother , Lauren takes us behind the scenes of the third episode of On Brand, where the challenge centered around a brand she already had a personal connection to: Marshalls. The challenge was to create and execute a physical brand activation in New York City that would inspire...

What really happens behind the scenes when a marketer steps out of their day-to-day role and into the world of reality television? In this episode of Market Like a Mother, Lauren takes us behind the scenes of her experience competing on On Brand , a reality competition show where marketers were challenged to develop and pitch campaigns for major brands like Dunkin’, Southwest Airlines, Therabody,...

What does it actually take to leave your job for two months to compete on a marketing reality show? And how do you tell your boss you've been cast for an opportunity that could completely change your career? In the first episode of this special On Brand mini-series of Market Like a Mother , Lauren takes listeners behind the scenes of her journey from receiving an unexpected Instagram DM from a...

What can building a brand activation overnight teach you about becoming a better leader? In this episode of Market Like a Mother , Lauren takes us behind the scenes of the third episode of On Brand , where the challenge centered around a brand she already had a personal connection to: Marshalls. The challenge was to create and execute a physical brand activation in New York City that would inspire...

What if some of the best content your brand could create this year isn't coming from influencers or a production team, but from the people who already work for you? In this special IN-PERSON episode of Market Like a Mother , Karen Cummings and Lauren are recording together from the Radiant Marketing team retreat in Arizona to share why company retreats can become one of the most valuable marke...

Every successful business starts somewhere, and for most entrepreneurs, those early days are filled with uncertainty, trial and error, and learning as you go. In the Season 2 finale of Market Like a Mother , Karen Cummings and Lauren look back at how Radiant Marketing landed its very first clients, the strategies that fueled early growth, and the lessons they wish every new business owner knew bef...

Entrepreneurship can look exciting from the outside, but behind every successful business are moments of uncertainty, setbacks, and difficult decisions that rarely get talked about. In this episode of Market Like a Mother, Karen Cummings gets candid about three pivotal moments in her entrepreneurial journey when she seriously considered walking away from it all. This episode is an honest look at w...

If you have ever felt like you’re trying to build a thriving business while simultaneously figuring out how to show up as the present, intentional mother your family needs, this episode is for you. We often treat entrepreneurship and motherhood as two competing forces, but we rarely talk about how stepping into motherhood can actually transform and elevate your leadership. In this episode of Marke...

If you’ve ever dreamed of becoming your own boss for more freedom and flexibility, this episode is for you. Entrepreneurship is often glamorized online, but behind every successful business is a founder balancing long hours, mental load, and the challenge of protecting their personal time. In this episode of Market Like a Mother, Karen Cummings and Lauren Karwoski have an honest conversation about...

If you've ever felt pressured to build a business based on someone else’s definition of success, or if you are wondering how to spot the gap in the market that only you can fill, this episode is for you. We often see the polished version of a successful agency, but we rarely hear about the intentional pivots and foundational lessons that happened behind the scenes. In this special solo episode...

In this episode of Market Like a Mother, Karen Cummings and Lauren Karwoski are pulling back the curtain on the mistakes that almost cost them everything, from financial blind spots to the heavy toll of "mindset spirals." Whether you’re a solo-founder or leading a growing team, this is a masterclass in the messy, human side of scaling.[1:30] The Weight of the "Founder Secret":...

If you have ever felt like your business’s greatest strength is also its biggest bottleneck, this episode is for you. We often talk about scaling in terms of revenue and spreadsheets, but we rarely discuss the identity shift required of the founder. Moving from the primary executor to the visionary leader requires a level of "healthy detachment" that can feel incredibly uncomfortable. In...

If you have ever felt pulled between delivering exactly what a client asked for and guiding them toward what they actually need, this episode is for you. We live in a digital landscape that rewards "hustle" and "hacks" like caption templates, viral audio, and 10-step funnels. But as every seasoned CEO knows, execution without strategy is just expensive noise. In this episode of...

If you have ever felt like you’re carrying the entire weight of your business on your back while trying to show up for your family, your relationships, and yourself, this episode is for you. We often glamorize the "hustle," but we rarely talk about the invisible labor of being the CEO, the marketer, the accountant, and the HR director all at once. In this episode of Market Like a Mother,...

Do you ever feel like you’re shouting into a digital void? You’re posting the content, building the systems, and pitching the brands; yet the silence is deafening. No likes, no sales, and zero applause. It’s easy to wonder: Is this actually working, or am I just wasting my time? Welcome to the Season 2 Premiere of Market Like a Mother. To kick off this season, we are diving into a special double-l...

Do you feel the constant pressure to always generate new leads, thinking "more, more, more" is the only way to grow? Are you pouring your entire marketing budget into acquisition, only to realize your existing customers are quietly slipping out the back door? It’s a common trap: believing the finish line is the moment someone hits "pay."In this episode of Market Like a Mother,...

Are you feeling the "digital fatigue"? In a world where every business is fighting for a fleeting second of attention on a screen, have we forgotten the power of a physical touchpoint? If you’ve been told that direct mail, PR, and "old school" tactics are relics of the past, it’s time to think again. In this episode of Market Like a Mother, Karen Cummings (CEO & Founder of...

Do you find yourself frustrated by constant platform updates, or feeling like your content is being hidden by a "shadowban" you can't control? Are you spending hours trying to "hack" the system, only to find that your engagement stays flat despite your best efforts? In this episode of Market Like a Mother, Karen Cummings (CEO & Founder of Radiant Marketing) and Lauren K...

Do you find yourself constantly checking your phone for notifications, or feeling like your brand’s value is tied to the number of likes on your latest post? Are you spending hours chasing a "viral" moment, only to find that it doesn’t actually move the needle on your revenue? In this episode of Market Like a Mother, Karen Cummings (CEO & Founder of Radiant Marketing) and Lauren Karw...

Are you constantly agreeing with clients just to avoid conflict , or fearing negative reviews when you need to set a boundary? Do you feel like you have to be in constant compliance instead of providing guidance? In this episode of Market Like a Mother , Karen Cummings (CEO & Founder of Radiant Marketing) and Lauren Karwoski (Content Strategist) debunk the myth that the customer is always righ...