Market Leaders Podcast

Join David Ackert as he interviews Jacqueline Madarang, Senior Marketing Technology Manager at Bradley. Tune in to hear them discuss: – Jacqueline's track record of success with award-winning technology rollouts at Bradley – How she has driven trackable revenue directly through attorney blogging – Her observations on upcoming trends and tools in legal marketing technology – Recommendations and bes...

Join David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg. Tune in to hear them discuss: – Jenna's methodology for providing BD coaching to a focused group of lawyers – A walkthrough of how Jenna uses Practice Pipeline as a lawyer coaching tool at Rosenberg – Practical approaches for conducting a meaningful coaching session...

Join David Ackert as he interviews Dave Bruns, Director of Client Service at Farella Braun + Martel in this episode of the Market Leaders Podcast. Tune in to hear them discuss: – Dave's approach to mentoring his marketing team in both formal and informal environments – Farella's "Pod Meetings" between groups of lawyers that sustain BD momentum and create accountability – His team-oriented approach...

Join David Ackert as he interviews Jason Miller, Director of Marketing & Business Development at Ryan, Swanson & Cleveland in this episode of the Market Leaders Podcast. Tune in to hear David and Jason discuss: – Jason's innovative approach to business development training sessions that includes small-group breakouts to encourage lawyer participation, and gamification or quizzes to keep th...

Join David Ackert as he interviews Lindsey McReynolds, Chief Client Relations Officer at Schwabe, Williamson & Wyatt in this episode of the Market Leaders Podcast. Tune in to hear David and Lindsey discuss: - How Schwabe radically reconfigured their firm structure to serve 6 specific industries instead of dividing attorneys into traditional practice groups - Lindsey's unique approaches to busi...

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Rachel discuss: - How to structure your individual attorneys' business development plans so that they are relevant, actionable and aligned with firm goals - Rachel's methodology for crafting BD plans around an attorney...

Join David Ackert as he interviews Cynthia McCollough, Director of Marketing & Business Development at Buckley Sandler LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Cyndy discuss: - How Cyndy has established infrastructure to support a 400% growth in attorney headcount - Why open-source technology is a key strategy in her response to marketplace demands - How she...

Join David Ackert as he interviews Paul Bolus, Partner at Bradley Arant Boult Cummings in this episode of the Market Leaders Podcast. Tune in to hear David and Paul discuss: - Why Paul emphasizes client service as the key differentiator between law firms in the long run - Bradley's firmwide client service best practices guide that goes beyond the concept of simply providing good legal work - How c...

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Paul discuss: - Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing - How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers - His dep...

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Morgan discuss: - How Morgan's diverse background outside the legal industry in PR, Sales and Client Services have influenced her approach to legal business development - Her suggestions to newly-minted...

Join David Ackert as he interviews Karen Katz, Senior Director of Business Development at Mindcrest in the latest episode of the Market Leaders Podcast. Tune in to hear David and Karen discuss: - How Mindcrest's process-driven approach, incorporating KPIs, data analysis and technology enhances how law firms perform high-volume, detail-oriented legal work - How advances in process-driven approaches...

Join David Ackert as he interviews Linda Fleming, Director of Marketing and Business Development at Garvey Schubert Barer. In this episode of the Market Leaders Podcast, David and Linda discuss: - How Linda leverages her marketing resources to provide a unique value-add that helps clients in fast-moving industries - Her 24-month business development training program and how she measures its succes...

Join David Ackert as he interviews Amy Fowler, Chief Marketing & Business Development Officer at Mintz Levin. In this episode of the Market Leaders Podcast, David and Amy discuss: - Mintz's state-of-the-art lateral integration program that onboards new hires with a success rate of over 75% - Amy's approaches to mentoring her team to effectively utilize their personal strengths - Her unique eng...

Join David Ackert as he interviews Jill Weber, who is Chief Marketing & Business Development Officer at Stinson Leonard Street and 2017 President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss: - How Jill built a business development training program at Stinson that has been running for more than 12 years - Her key approaches to foster...

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish handled the implementation of a completely new Business Development training program at her firm - How she laterally integrated large groups of new lawyers into the fabric of th...

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss: - How Brenda uses the input from her entire Marketing and Business Development Team to shape firm-wide initiatives - Her approach to the "That's not my job" mentality towards business development that many p...

Join David Ackert as he interviews Erica Yates, Firm-wide Director of Business Development at Burr and Forman LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Erica discuss: - How Erica approaches mentoring her team of Business Development professionals - How she customized Burr's Women in Business program to help the women in her firm obtain successful results from the...

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss: - How Sheenika created effective infrastructure and processes in the first 6 months of her role - How Sheenika utilizes Practice Pipeline at her firm to direct and manage her lawyers'...

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss: - How Jodi's tenure as a BD executive at Osler informs her coaching strategies at AceTech Ontario - "Just Say Hello," a business development tool focused on authentic relationship building - Advice for crafting an elevator pitch that starts...

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry & Sims' unique corporate structure - How the firm empowers marketing and business development staff to partner with lawyers at the firm - Advice for up-and-coming legal...

Join David Ackert as he interviews Jeff Berardi, Chief Marketing Officer at K&L Gates, in this episode of the Market Leaders Podcast. Tune in to hear David and Jeff discuss: - How senior marketers can foster courage and listening skills within their team - How marketers can encourage business development engagement among lawyers by encouraging authenticity - How K&L Gates leverages bespoke...

Join David Ackert as he interviews Jim McGrew, Chief Client Services Officer at Ogletree Deakins, in this episode of the Market Leaders Podcast. Tune in to hear David and Jim discuss: - How Ogletree centers its culture around delivering excellent client service - How firms can up-skill their professionals by encouraging cross-training and breaking down silos - How Ogletree fosters business develop...

Join David Ackert as he interviews Cynthia Voth, Director of Business Development & Administration at Miller Nash Graham & Dunn, in this episode of the Market Leaders Podcast. Tune in to hear David and Cynthia discuss: - Miller Nash Graham & Dunn's innovative approach to business development and technology. - How law firms can better synthesize the efforts of marketing, business develo...

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in their business development efforts. Tune in to hear David and Kathleen discuss: • Bryan Cave's innovative approach to business development coaching. • Key mentorship practices th...

Join David Ackert as he interviews Leah Schloss, Director of Marketing at Sullivan & Worcester, in this episode of the Market Leaders Podcast. Leah is one of the few legal marketers leading the innovation charge with marketing automation at her firm. Tune in to hear David and Leah discuss: • How law firms can adopt marketing automation to improve business development results through smart lead...