Market Leaders Podcast

Tune in to hear them discuss: How to build thought leadership in new areas of law such as Fintech How an external facing BD position can fuel law firm growth How to position yourself internally as a contributor to revenue growth

Tune in to hear them discuss: Networking strategies to generate referrals and drive new business How to utilize social media to engage with the marketplace Playing to your strengths to achieve your business development goals

Tune in to hear them discuss: Deborah's strategies for improving engagement in practice planning How technology has impacted the way we approach and execute our business plans Important steps you can take to be a successful marketer for your firm in a rapidly changing landscape

Join David Ackert as he interviews Jennifer Queen, Chief Talent Officer of Bracewell LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - Jennifer's holistic approach to smooth lateral integration - Strategies for maximizing the business development benefits from laterals' books - How to reconcile mismatched expectations between the firm and the incoming lateral

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How to internally market the marketing department by demonstrating the services you offer to the lawyers. - How marketers can use the concept of ROO - Return on Objective - to demonstrate their department's value. - Wh...

Join David Ackert as he interviews Dr. Larry Richard, Founder and Principal Consultant of LawyerBrain LLC, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - Larry's research on lawyer personality types, and how lawyers tend to have extreme personality traits that are standard deviations away from the norm. - How professionals can develop their resilience, an important...

Join David Ackert as he interviews Ezra Crawford, Senior Director of Practice Group Business Development and Management at Crowell & Morning, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How the LMA Professional Advocacy Working Group focuses on raising the stature and profile of marketing and business development professionals within the industry, with lawyer...

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect to her firm's prospects and clients. - Why tapping into your client and competitive intelligence data will help you identify and streamline your Design Thinking-based campaigns....

Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Erin and Anusia created a completely new Director of Innovation role, cultivated buy-in and overcame internal challenge...

Join David Ackert as he interviews Trish Lilley and Kevin Iredell of Stroock & Stroock & Lavan on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – Key leadership skills that legal marketing and business development leaders need to foster amongst their team – Specific strategies that increase the credibility and trust factor of the marketing team in the firm – How...

Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds – How these individual funds encourage collaboration and accountabi...

Join David Ackert as he interviews Tim Corcoran, Principal of Corcoran Consulting Group on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – Tim's methodology that unites firm strategy with data-driven decision-making – How law firms can reverse-engineer their business development approach to aid the strategic planning process – How to leverage data to identify the optima...

Join David Ackert as he interviews Marcie Borgal Shunk, President and Founder of the Tilt Institute on this episode of the Market Leaders Podcast. – How today's law firms can leverage competitive intelligence to make better-informed business decisions – Marcie's approach to CI that includes both internal and external metrics and intelligence – An overview of cutting-edge tools that firms can use t...

Join David Ackert as he interviews Kathryn Whitaker, Director of Client Relations at Burr & Forman on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – How the legal industry’s approach to innovation is often counter-productive to progress – How data-driven decisions are becoming a greater imperative at the law firm – Kathryn’s four-step approach to optimizing firm in...

Join David Ackert as he interviews Chris Newman, Director of Practice & Industry Business Development at McDermott, Will & Emery LLP on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – McDermott's strategy for tracking new opportunities from inception to close – The firm's use of thought leadership to uncover client needs – How to use the "challenger sale" method...

Join David Ackert as he interviews Dave Southern, Chief Marketing Officer at BakerHostetler on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – BakerHostetler's client-centric approach to content-based marketing strategy – How to use multi-functional teams and "tribal" leadership to accelerate marketing initiatives – How agile teams can widen skill-sets, introduce variet...

Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – How Iris' award-winning summer associate program equips associates with competitive intelligence to drive new strategic approaches to business development initiatives – Her use of visual busi...

Join David Ackert as he interviews Alitia Faccone, Director of Business Development at Jackson Lewis on this episode of the Market Leaders Podcast. Tune in to hear them discuss: – Alitia's unique career transition from an e-discovery lawyer to a career in legal business development – Jackson Lewis's 20 industry teams that seek to create internal coalitions for better client service – How the firm...

Join David Ackert as he interviews Barbara Malin, Chief Business Development & Marketing Officer at Jackson Walker. Tune in to hear them discuss: – Barbara's unique perspective as a trial lawyer-turned-CBDMO and how it influences her approach – Jackson Walker's unique position in the market and how they use it to differentiate – How Jackson Walker generates referrals through involvement in a l...

Join David Ackert as he interviews Paul Lipton, Director of Professionalism, Career and Skill Development at Rumberger, Kirk and Caldwell in this episode of the Market Leaders Podcast. Tune in to hear David and Paul discuss: – How Paul's innovative role in counseling Rumberger's lawyers helps them create a satisfying and balanced career – Paul's methodology that leverages a lawyer's unique skills...

Join David Ackert as he interviews Jennifer Mir, Director of Practice Development at Munger, Tolles & Olson. Tune in to hear them discuss: – Munger U: the firm's internal attorney education program that encourages proactive business development and equips Munger's lawyers with a BD "toolbox" for developing their practices – The firm's approach that models business development ROI on a qualitat...

Join David Ackert as he interviews Emily Woloschuk, Director of Marketing & Business Development at Lightfoot, Franklin and White. Tune in to hear them discuss: – How Emily has set up processes and a framework to encourage a BD-centric culture at Lightfoot, Franklin and White – Her strategic plan that includes client feedback as a primary component of their cross-selling initiative – Lightfoot...

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie. Tune in to hear them discuss: – Lisa's approaches to structuring a program that encourages the growth of her lawyers' business development mindsets – Her gamification initiative that drives healthy peer-to-peer competition between attorneys and new business – Her appro...

Join David Ackert as he interviews Gillian Brennan, Director of Client Relations of Dorsey & Whitney LLP. Tune in to hear them discuss: – How Gillian conducts simple, yet productive strategic meetings with her key client teams – Her guidelines to create BD targets without overwhelming your attorneys – How Dorsey uses Practice Boomers to teach top-level BD themes and guide mentorship

Join David Ackert as he interviews Stefanie Marrone, Director of Business Development and Marketing at Tarter, Krinsky and Drogin LLP. Tune in to hear them discuss: – How Stefanie used her experience from big law to build a strong marketing and BD program at her mid-size firm – Her simple, manageable pipeline-based business development approach at Tarter, Krinsky and Drogin – Practical approaches...