Market Impact Insights

Rocket Fuel Labs CMO/CEO/Founder Amanda Patterson reveals the brutal truths behind impactful marketing leadership in a startup environment. Having led the growth strategy for MindBody that scaled revenue from $20 million to $200 million, she knows it's all about a focus on the details. "There is usually not a silver bullet solution to a problem. It's a hundred little things that you're doing right...

Techquity CEO and Founder Anthony Bay shares lessons learned driving high innovation team cultures at Apple, Microsoft and Amazon. It begins with an understanding that technology needs to be in service of a problem you're trying to solve for a customer. Start with customers first and work backwards, not the other way around, even with the transformational impact of the shiny object called AI. Unde...

Go Big Strategies Chief Sustainability Officer Marilyn Johnson shares the real truth about corporate sustainability, which is all about behavioral change, the choices that we make and the values that drive our lives. Sustainability isn't a department, it's a lens through which everyone operates that helps unleash the potential of everyone in an organization. AI innovation is real, accelerating sus...

Very COO Jessica Begley shares her experience taking on Marketing responsibility for the first time and the power of delivering radical honesty to her new team. "You're the experts, not me." She understands her team can see the difference in leadership styles, just as faux plants differ from actual plants. Plant people know seasons can change, and you have to meet people where they are. Walking Ce...

MentalFit CEO and Co-Founder Derrick McElroy shares how long term business success happens when your employees are healthy in body and mind. With 68% of millenials and 81% of Gen Z reporting leaving jobs due to mental health concerns, this is more than "quiet quitting", it is a full exodus of talent. Using his very personal experience of pain and tragedy as inspiration, Derrick is helping organiza...

Craft President/Founder Angelo Ponzi shows how the sales and marketing relationship is a critical driver of long term success for any business. Stop treating them like warring tribes. They are relay runners, not rivals. Internal data is your gold, but most companies are sitting on powerful insights they never know they have. Fixing your communication breakdowns is a great place to start. If your a...

Jeffey Klubeck, author of The Integrity Game, shows every leadership role is really the ultimate "inside job." Before you can elevate your team, you must elevate yourself. You can't inspire growth in others if you're not committed to your own personal development. "If as a leader you are unwilling to be vulnerable, you're only going to lead people so far." Leadership actions speak so much louder t...

Metadata VP AI & GTM Lisa Sharapata shares how mindset trumps everything when it comes to reaching your full potential as a leader. having been key to her evolution from focusing on creative campaigns to understanding the human element. "Understanding what motivates other people and what their goals and objectives are, that's the biggest difference maker." She knows lasting impact comes from focus...

New Alvaria CX Chief Product Officer Chris Botting shows how current Gen AI disruption is changing the economics of what customers think is possible, accelerating the speed of tool ramp up from quarters to days or weeks. Impactful leadership in times of dynamic transitions is all about remembering leaders operate in fishbowls where "there is always someone watching." Building a sustainable, health...

Board member, best-selling author and champion for Women in the C-suite Tracey Newell shares her own meaningful journey through what she calls the "jungle gym" that is a career path. She encourages all of us to think differently in recognizing that long-term success may mean sometimes going sideways and sometimes moving backwards as "detours" that give you experiences no one else has. For women es...

TruVue Chairperson and CEO of The Culture Platform Ron Ricci welcomes leaders to "The Age of Uncertainty" that reflects the end of the traditional social contract that offered employees a simple deal: work hard, and we'll give you a path up the corporate ladder. We're now in the "career as a story" era where from Millenials to GenZ and beyond, compelling new chapters of personal career stories are...

The Sales-Led GTM Agency Founder Leslie Venetz, author of the upcoming book "Profit Generating Pipeline", shares her evolution from a "me-first" leader to being an empowering leader who understands that excellence from your team doesn't come from first demanding it, you have to earn it. True sales leadership, and sustainable success, is all about helping your team members achieve their personal be...

Lighthouse Leadership Consultants Founder Kristi Straw shares what really makes the leadership difference: it all starts with empathy and honesty. "Do not water yourself down just because the truth is hard to swallow. And then I added on to it, yeah, they can choke." Culture is either an accelerant or literally sabotages long term success. Empathy isn't soft. It's strategic, profitable and the com...

ClientSuccess Chief Customer Officer Kristi Faltorusso admits a question that most customer success professionals can't answer: "How is each of your customers measuring success with your partnership?" Knowing what success looks like for your customers is fundamental to building meaningful relationships. Stop designing FOR customers, start designing WITH them. Ditch ego-driven playbooks. View your...

Globe Ally President Katherine Melchior Ray shares brilliant insights from a new book she has co-authored "Brand Global, Adapt Local". Culture is an iceberg, and it can literally sink brands seeking global impact. Going beyond language, food, dress and art to consider more invisible values, assumptions and expectations is crucial. Strategy trumps everything. No matter how brilliant your business p...

The Sales Evangelist Founder Donald Kelly shares why it is time to forget the Golden Rule and embrace the Platinum Rule: treat others the way THEY would like to be treated." Sales success is all about the power of credibility that comes from referrals, but only 11% of sellers actually ask for them when 90% of customers are inclined to give them. To stand out in hypercompetitive markets, establishi...

QuantumBloom COO & Co-Founder Andrea Mohamed shares data that should make every leader stop and think: 76% of high-performing women get negative feedback on performance reviews. Only 2% of high-performing men do. And the vast majority of the negative feedback that the high-performing women get is about their personalities. Andrea's journey from rural Michigan to a Duke MBA to tech leadership wasn'...

Human Brands Win CEO & Executive Advisor Lindsay Tjepkema shares how long term business wins don't come from vanity metrics. They come from unmeasurables like relationships, trust and authentic human connection. The more AI floods the market with generic content, the more humanity becomes your ultimate differentiator. Leaders are under constant scrutiny around every word and action, with your inte...

TD SYNNEX Senior Vice President of Marketing Jessica McDowell works for a company that says "we're not in the B2B business. We're in the human-to-human business." While others are obsessing over AI automation and digital transformation, the most impactful leaders double down on something much more analog: genuine human connection. Her keys to unlocking the full potential of her teams? Giving peopl...

Zappi CMO and co-author of "Brand Global, Adapt Local" Nataly Kelly shares how the essence of global strategy is prioritization and knowing when to say "NO." Recognizing inherent domestic biases and taking more of a start up mindset is invaluable to ensuring global strategies are locally inclusive. Meaningful innovation is often inspired from markets with the greatest resource constraints (hint: l...

Leadership coach, speaker and Forbes contributor Dr. Cheryl Robinson shares how leading well starts with getting priorities straight. "If no one is dying, it's not that important." Exceptional leaders take risks, always looking at the existing ways things get done and asking "is there a better way?" It is ok to stay in your lane, avoiding the trap of perfectionism in focusing on the well being of...

A25 Founder Tahnee Perry shares the importance of thinking about AI differently. AI isn't taking your job, but someone using AI will. At the intersection of human behavior and marketing is a perfect playground where psychology meets technology. Forget obsessing over the "perfect" prompt, use AI to improve your prompts. Look at what you're doing today and elevate beyond execution tasks. Focusing on...

6sense Chief Revenue Officer Latané Conant shares her compelling perspective on revenue growth strategy, leadership and developing high performance teams. Her journey from exceptional CMO to CRO is about having strong self awareness of her strengths, the patience to navigate through the first year of a new assingment that is always hardest, a willingness to "get in the weeds" when needed and to th...

Reinvent Yourself Founder Elvi Caperonis shares how overcoming obstacles on your path to achieving your career dreams starts from within with your mindset. Elvi has experienced it all on her own incredible journey in tech, from thinking about rejection as an opportunity to improve yourself to discovering your true passions to having an open mind to changing jobs frequently to grow and break throug...

The "Mary Poppins of Marketing" Emma Clayton reveals the real crisis CMOs face in creating positive impact in their organizations. With 32% less senior marketing roles, fewer truly marketing-qualified leaders in roles and a diminshed seat at the C-suite table, the challenge is huge. Reclaiming marketing power and respect starts with executing well as an exceptional leader focused on the "Three Cs"...