Market Impact Insights

Employee advocate Dan Goodman, Founder/CEO of Dan Goodman Employment Advisory and TruCommish, is all about helping terminated employees understand their leverage and their rights. Too many times, he has seen top performers get blindsided by unexpected terminations driven from politics, insecurities or profit manipulation. You're not crazy, you're not paranoid and you're not powerless. "The only th...

Founder, CEO and Fractional CMO Carolyn Crandall shares how sometimes the most most powerful career moves are the ones that terrify you. From a multi-decade cybersecurity and go-to-market leadership journey with technology leaders like Cisco, Juniper Networks, Nimble Storage and Ativo Networks, Carolyn has blazed the trail for other women leaders to ask the fundamental question: "What are we most...

Moburst Co-Founder and COO Lior Eldan shares his journey and mission to turn mobile marketing into a science. Breaking through the noise in a crowded 5 million apps market requires more than just great technology, it requires seeing what others miss. His approach to leadership challenges conventional command- and-control thinking. "The job of the leader isn't necessarily to have all the answers, b...

Strategic consultant and coach Katie Virtue shares how three decades as a hockey player led her to believe that 100% effort, every single shift, was the only path to success. She realized that was wrong, that it is a formula for burnout. In discovering her "70 Percent Solution," she evolved from a mindset of "what I accomplish" to "what we accomplish together" to focusing on "they", a ripple effec...

Highly accomplished CMO and Advisor Andrea Hogan shares her journey in leading major go-to-market initiatives for an $11 billion region at Qualcomm, working with technology giants Google, Microsoft, Dell and HP building compelling, innovative ecosystems. Her leadership philosophy doesn't come from board rooms, it comes from unforgettable life experiences like walking 800 kilometers across Spain on...

Cassi Hallam, CMO at System Pavers, shows how the most dangerous place in marketing is the gap between what your data says and what your customers are actually experiencing. In this episode, Cassi shares how her team had created a beautiful, data-backed product that wasn't selling—until she left her desk, went to trade shows, and truly listened to the questions customers were asking. What she disc...

Technology Leadership and Strategic Advisor Elizabeth Bieniek shares how devaluing the unique talents that come naturally to you is the biggest self-sabotage to building a healthy culture where innovation thrives. Having successfully scaled the operations of multi-billion dollar businesses at Cisco, she knows that creating a space as a leader where your teams are excited to work in is the foundati...

Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can a...

Avanti Communications CEO Kyle Whitehill shares his amazing journey in driving global transformation which started by choosing purpose over predictability. Creating lasting impact is about understanding customers, driving results, developing people authentically and leading with a generous heart. Sometimes patience pays off the most in long-term career success. "Don't chase money. If you're any go...

Zen Media Partner and Head of Public Relations (PR) Sarah Evans shares how traditional PR strategies are becoming obsolete. In an increasingly AI-driven world, visibility for all the hard work put into press releases, media placements, carefully-built websites and SEO is at risk. The new reality is "dual pathway PR" which blends the best of time-tested PR strategies with innovative, bold approache...

Joyful Business Revolution Founder & CEO M. Shannon Hernandez shows that messaging is still at the heart of effectively connecting with your very human customers and prospects. She shares her fascinating journey from teaching 8th graders in Spanish Harlem to helping early stage companies scale through authentic storytelling. A drive for continuous learning is everything. "Your business, your compa...

Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest...

Global executive and board director Shannon Nutter shines a light on the disturbing trend of "quiet takedowns," the silent extraction of leaders (especially women leaders) from organizations. Often done subtly and quietly, this behavior is costing us tremendous talent and potential. Embracing leadership vulnerability creates a culture where leaders grow and thrive instead of disappearing. Shannon'...

Pi Partners llc Managing Partner Phillip Swan shares how now more than ever, tapping into your unique abilities is the key to impactful leadership. "Every single person on this planet has a superpower. They may not have discovered it yet. But they have one." AI isn't the enemy of human potential, it is an amplifier. Use AI to automate everything you are not passionate about so you can be laser-foc...

Fortune 500 executive and consultancy Founder Nyla Beth Gawel took an non-traditional path into technology, originally studying foreign service not computer science. In leading transformational initiatives at SAIC, Verizon and Booz Allen Hamilton that included steering $7B+ organizations through AI adoption and digital transformation, her secret was simple. She never planned any of it. "Career pat...

Howard Behar, who as President took Starbucks from 28 stores to more than 15,000 across five continents. realized early on that impactful leadership is about accepting limitations. "I couldn't control everything. It was impossible." He literally flipped the script, embracing a simple, powerful servant leader approach focused on a constant curiosity and asking questions. "We weren't in the coffee b...

Author, speaker and tech leader Terry Healey shares with Dan Albaum some core takeaways from his latest book "The Resilience Mindset: How Adversity Can Strengthen Individuals, Teams and Leaders." After experiencing life-threatening cancer in his early 20s that left a permanent facial difference and required more than 30 surgeries, Terry still calls it "a gift in disguise." There are three other gi...

Lean Geeks CEO and Founder Kenya Oduor, PhD shares how being your best as a leader is all about context, resilience and empowering others. Stop taking feedback personally, embracing it as a gift that only strengthens your effectiveness. No doesn't always mean no, it may merely the beginning of more meaningful conversations. View AI as your teammate, not your replacement. Stop carrying the unnecess...

Author and sales strategist Brent Adamson, Co-Founder of A to B Insight, shares with Dan Albaum some compelling takeaways from his latest book "The Framemaking Sale." B2B marketers and sellers have been solving for the wrong problem. For years they have obsessed over making customers confident in their products, expertise and value propositions. But research shows the real barrier is their confide...

Metric Sherpa Head of Education and Enablement Nate Brown shares why even in an AI world, real customer interactions matter in creating lasting loyalty. Let AI handle the data, the context and the history, but then make a real customer connection. Using Crate & Barrel customer service as a real world example, "It's not about the broken vase, it's about making beautiful living spaces for moments th...

Techstars Vice President, Marketing Andrea Palten refused to play a role that wasn't true to her authentic self. Once she fully committed to bringing her home self to work, everything changed with happier teams, her best campaigns and most meaningful impact. Andrea continuously grows through three key insights: you're probably not that special (and that's okay), your first customers aren't custome...

Gear Inc (https://gearinc.com/) Chief Commercial Officer Adam O'Connor shares how his perspective on global growth strategies were turned upside down by spending 12 years living in the Philippines. It's time to do an AI reality check, as it will not magically fix any current broken processes. Solidify your operating procedures first, then layer in technology. AI is a super-powered teammate, not yo...

Pace Pricing CEO & Founder Bill Wilson shares the key drivers in delivering B2B pricing that attracts and retains quality customers. It begins with making long term investments to get better bottom line results. Execution matters. "Pricing isn't about what you charge. It's about how you charge." Transparency builds trust with the right buyers. "Your pricing page should do two things: attract the p...

Base HQ Co-Founder/CEO Paige McPheely sees leadership as overcoming personal doubts in inspiring teams to see the next major mountain summit to climb, and being with them for every step. Paige has cracked the code of getting venture capital funding by focusing on relationships first in a world where women represent 42% of business owners but receive less than 3% of available funding. She's authent...

Growing Your EQ Founder Alinnette Casiano knows culture is the life source for any successful and thriving organization. "Culture isn't a buzzword. It's oxygen. If the air is toxic, even the most talented people can't breathe." At the end of the day, precision is everything. Ali's rallying cry of "Clarity over Cleverness" is driven by empathy, which she says is the language of business. The choice...