CRO.ticker

Margins of Victory

Business EN ↓ 13 episodes

College athletics is changing. Revenue generation has never been more important. Alongside the CRO.ticker newsletter, Loyola Marymount Athletic Director Craig Pintens chats with leaders in business and sports to provide insights on navigating the new frontier of revenue generation. Subscribe to CRO.ticker: https://wearecollegetown.com/home/croticker/

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CRO.ticker

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jun 29, 2026

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Episodes

Auburn’s Blueprint for In-Venue Revenue Growth | Margins of Victory: Paris Buchanan 29.06.2026

Paris Buchanan, Senior Associate Athletics Director at Auburn, joins Loyola Marymount Director of Athletics Craig Pintens to discuss how the department has transformed the fan experience by making strategic investments in concessions, premium experiences, and data-driven decision-making. Buchanan explained that Auburn's efforts to modernize its aging stadium have led to dramatic results, inclu...

Inside Northwestern's New Ryan Field | Margins of Victory: Chris Schoen 15.06.2026

Northwestern's Associate A.D. of Revenue Generation & Marketing Strategy Chris Schoen joins Loyola Marymount AD Craig Pintens on the new Ryan Field, premium experience sales and positioning and the future of outside events. 00:00 - Introduction00:33 - What will Ryan Field look like when it opens up this fall? 01:27 - What segment of your fanbase do you approach with the premium opportuniti...

Inside Clemson Ventures | Margins of Victory: Don Scott 01.06.2026

Clemson Athletic Ventures Vice President of Entertainment and Marketing Don Scott joins Loyola Marymount AD Craig Pintens on the structure and focus of Clemson Ventures. They break down all of the details of hosting major concerts and the data flow post-event. 00:00 - Introduction00:25 - What exactly is Clemson Ventures?01:25 - How is this structured?02:32 - Where do you go shopping for that dog f...

Maximizing Revenue Around Outdoor Hockey | Margins of Victory: Elaine Russell 28.05.2026

Western Michigan Senior Associate Athletics Director for External Operations joins Loyola Marymount AD Craig Pintens from the 2026 NACMA Revenue Generation Summit on this Margins of Victory minipod. They discuss all of the details from transforming the field, ticketing and more as Western Michigan will play an outdoor hockey game in Waldo Stadium next season. 00:00 - Introduction 00:33 - You will...

Margins of Victory: Engineering Strawberry Creek Studios with Beth Tafolla-Voetsch 22.05.2026

Beth Tafolla-Voetsch, Cal Executive Senior Associate Athletics Director, External Relations joins Loyola Marymount AD Craig Pintens. On this episode they discuss the launch of the Strawberry Creek Studios, its formation, vision, and how it will integrate into Cal Athletics. 00:00 - Introduction01:26 - You were a student-athlete at Wingate, worked in ticket operations to now overseeing everything e...

How Pitt Football is Right-Sizing Stadium Capacity to Drive Revenue | Margins of Victory: Kyle Bruce 22.05.2026

Pitt’s Senior Deputy Athletic Director, External Relations and Chief Revenue Officer, Kyle Bruce, joins Loyola Marymount AD Craig Pintens from the 2026 NACMA Revenue Generation Summit on this Margins of Victory minipod. The two break down the strategy and execution around reducing Pitt's football stadium capacity and making changes to improve fan engagement. They also discuss the opportunities...

200+ New Scholarships, Retaining Dillingham, Cutting Through The Clutter & More with Arizona State AD Graham Rossini 17.02.2026

Arizona State AD Graham Rossini joins Loyola Marymount AD Craig Pintens on the Margins of Victory podcast to dive into prioritizing sport programs, competing in a growing and crowded marketplace, how his early career experiences help him in the AD chair and much more.00:00 - Intro02:21 - As a former baseball player, start, bench, cut: Pudge Rodriguez, Craig Biggio, Joe Mauer04:40 - What did you le...

2025 Revenue Trends & What's Ahead with WMT's VP of Growth Dr. Eric Nichols 30.12.2025

WMT Digital VP of Growth Dr. Eric Nichols joins Margins of Victory and host/Loyola Marymount AD Craig Pintens to discuss the topics they are focusing on as they wrap up 2025 and look ahead to 2026.00:00 - Introduction02:34 - The Modern Tech Stack06:24 - NIL10:03 - Seating & Stadiums16:55 - Sports Betting25:17 - Content31:40 - Real Estate & Facilities37:12 - Best Sports Movie

Crakes Media’s Patrick Crakes on Media Rights, The Streaming "Silo" Problem and a CFB Super League 09.12.2025

Crakes Media Principal's Patrick Crakes joins Loyola Marymount AD Craig Pintens to dissect the current economic structure of sports media, arguing that the streaming ecosystem provides plus-sum support to an old, declining pay TV system that still pays most of the industry's bills. 00:00 - Introduction 03:39 - How did FOX use winning NFL media rights to build all of FOX's sports progra...

Playfly Aspire President Gil Beverly on Sponsorship Sales, Fan Loyalty Programs, and More 14.11.2025

Playfly Aspire President Gil Beverly joins Loyola Marymount AD/Margins of Victory host Craig Pintens to dive into Beverly's experience in sponsorship sales, creating unique experiences and loyalty programs, maximizing ticket revenue and more.00:00 - Introduction01:44 - Start, Bench Trade these famous #4s: Lou Gehrig, Bobby Orr, Brett Favre.03:00 - What does college athletics mean to you amidst...

ACC CRO Anthony Macri on Sport Sponsorships, Data Sharing, Private Equity and More in College Sports 28.10.2025

ACC Chief Revenue Officer Anthony Macri joins Margins of Victory host/Loyola Marymount AD Craig Pintens to share his insights on sport sponsorships and his breadth of experience around sports business, what private equity would look like in college sports, the push to share business data within the league and more.00:00 - Introduction01:58 - How find yourself in a nightclub with Allen Iverson?04:1...

Colorado State AD John Weber on the Fan Experience, Naming Rights, his Path to the Chair & more. 07.10.2025

Colorado State Director of Athletics John Weber joins Loyola Marymount AD Craig Pintens on Margins of Victory to dive into the Rams' record football attendance in 2024, Weber's unique path to the AD chair, naming rights, improving the fan experience and much more. 00:00 - Introduction 02:05 - What made you want to step into the AD chair after retiring from the private sector? 04:02 - How u...

Maryland AD Jim Smith talks Ticketing Strategy, Fan-First Pricing and Big Ten Competitiveness 22.09.2025

Maryland AD Jim Smith joins Loyola Marymount AD Craig Pintens on the first episode of Margins of Victory as he begins his tenure leading the Terps. With a background across the sports business landscape, Smith shares how he is approaching revenue generation as Maryland strives to compete with some of the highest-resourced programs in the Big Ten and the country. Smith dives into his approach for t...

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