Kaitlin McMillan & Zach Phillips

Manipulating The Masses

Business EN ↓ 58 episodes

Kaitlin McMillan and Zach Phillips, Owners of McMillan & Phillips Creative Marketing Agency, use their experience in the advertising world to look through history at some of the most influential, problematic, and hysterical ways people have come under the mass influence by rulers, companies, political movements, and leaders of all types. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Be sure to visit the podcast's website and support the creator: www.mcmillanphillips.com

Author

Kaitlin McMillan & Zach Phillips

Episodes

Email Marketing & Nigerian Princes 09.11.2021 1:06:45

Kaitlin and Zach explore the email marketing tactics behind the infamous Nigerian Prince scams that have plagued US citizens out of millions for over a decade. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Brand Storytelling & Elizabeth Holmes 26.10.2021 1:05:30

Kaitlin and Zach examine the rise and fall of the notorious founder of Theranos, Elizabeth Holmes. How she utilized the art of PR and storytelling to amass huge investments from powerful people, all for a product that didn't work. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Branding & Subliminal Messaging 12.10.2021 0:30

Kaitlin and Zach explore the effectiveness of subliminal messaging and how companies are utilizing subliminal tactics to increase sales and market share. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Public Relations & UFO Cover-Ups 29.09.2021 1:06:40

Kaitlin & Zach examine the press tactics used by the US Government over the past 70 years in regards to denying the existence of UFOs and witnesses throughout the United States. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Personal Branding & #GirlBoss 29.09.2021 52:05

Kaitlin & Zach examine the rise and fall of the #GirlBoss movement. As well as the foundations of the movement, key players, and how the movement has created a toxic trend of female business leaders. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

SEO, PPC, & Scientology 29.09.2021 1:10:30

Kaitlin & Zach examine the history and recruiting strategies for the notorious Church of Scientology. Including the sophisticated search engine marketing campaign run by their mega "religion". Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Sales Strategy & MLMs 29.09.2021 1:06:01

Kaitlin & Zach examine the sales tactics used by Multi-Level Marketing (MLM) companies, and how those companies dupe people into falling for the traps and allure of a "self-starter" lifestyle. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Product Placement & Cannabis Legalization 29.09.2021 46:58

Kaitlin & Zach explore how the government utilized product placement campaigns within movies in the 30s to manipulate the public perception of cannabis throughout the United States. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/