Manipulating The Masses

Kaitlin and Zach examine the history of the Pet Rock craze that took hold of the American public in the 1970s. The duo also explores what it would take to revitalize Pet Rock for the current generation. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the history and drawbacks of the mega-marketing campaigns for alcohol. How government regulations are bearing down on the industry, and what the future looks like for the industry. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach and Kaitlin take a journey through history to review the marketing tactics used by the military to recruit new soldiers. How new media and messaging play a key part in the campaigns, and how each war has its own unique spin. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the rapid rise and fall of the American Mall. How the original designer of the mall hated what they became, why they rose to popularity, and why shoppers are now moving away from malls and choosing the online space. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach examine the beginnings, target demographic, and story behind the notorious "Old Spice Man" commercials. How new media leveraged the commercial to new heights and boosted sales in the process. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach and Kaitlin review the marketing and advertising tactics behind pharmaceutical companies. Particularly the marketing campaign behind the promotion of OxyCotin and the effects that it's had on the American public. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach examine the history and impact of one of the longest-running character commercials, Flo from Progressive. As well as the impact character building has had in commercials, and what the future holds for Flo. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach and Kaitlin explore the multi-trillion dollar industry of marketing to children. More than toys & snacks, car companies and even insurance agencies are starting to broach advertising directly to children. How much buying power do kids really have? Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach & Kaitlin explore the new world of brand partnerships for performers. How social media can be a positive and a negative for developing personal image, and the new wave of influencers trying to break into the film & TV market. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach discuss the influence Ronald Reagan and the FCC had on dismantling the Fairness Doctrine, and how efforts to thwart debate on television has led to the biased media we have today. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach and Kaitlin examine the data collection tactics behind the infamous company, 23 & me. How your genetic code can be sold and utilized by pharmaceutical, insurance, and other companies. As well as the potential for such data in the future. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the tactics and direct advertising battles that have taken place between Coca-Cola and Pepsi for over a century. From jingles to endorsements, we determine who is currently winning the marketing battle between the soda giants. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore how brands are utilizing the ASMR phenomenon to produce commercials designed to trigger "tingly" feelings in the brains of people, and how tailoring online video to a specific audience can yield great results. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach and Kaitlin compare modern content creators on social media to the OG influencer & Roman icon, Cicero. How Cicero's tactics to spread messaging has been replicated in the digital sphere, and what strategies were/are most effective. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach examine some good and bad rebranding efforts by companies, and also look at the legal battle over the branding of WWF. Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bit.ly/3eunGcw Twitter: https://bit.ly/3sKMJQT Get In Touch: info@mcmillanphillips.com Visit Our Website: https://m...

Kaitlin & Zach explore how the business of television helped spread the Satanic Panic that gripped families throughout the 80s, and how similar tactics were used to fuel QAnon and The Salem Witch Trials. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://b...

Kaitlin and Zach explore the messaging and marketing tactics used by The American Red Cross, as well as some disinformation surrounding how the organization spends its $3b in revenue. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn:...

Zach and Kaitlin explore the rise and fall of WeWork, and how company culture can benefit and hurt companies of all sizes. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bit.ly/3eunGcw Twit...

Kaitlin and Zach look at the marketing tactics behind some of the most wealthy church leaders in the United States. Using their tool, the duo puts together a campaign for marketing churches to millennials & Gen Z. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach examine the new age of hyper-sexualization of women in advertising, and how that trend has created a massive negative effect on body image for both young girls and boys throughout the world. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the marketing tactics and long-term effects of gender roles portrayed in advertising throughout the 1800s - 1960s. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bi...

Kaitlin and Zach review some of the below-board marketing tactics large companies use to gain a digital advantage during the holiday season. Follow Us On Instagram: @mcmillanphillips.agency Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach look at the strategy, implementation, and results of the infamous Got Milk? campaigns that were utilized throughout the 90s and early 2000s. How did such a simple campaign have such a big result? And did it benefit our health or the pockets of the milk producers? Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast...

Zach and Kaitlin take a look at how social media algorithms have been used by a small number of people to promote Anti-Vax conspiracies, convince millions of Americans not to get the vaccine, and manipulate the national conversation. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin & Zach dive into the historical data of the 42 seasons of The Bachelor / Bachelorette series. Using data analysis, they predict who will win the current season featuring Bachelorette, Michelle Young. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/