Melanie Elsbeth │ Authentic Marketing for Therapists, Coaches, Women in Business
Mama, What’s Next? Authentic Visibility & Marketing for Women over 40 Starting a Service-Based Business
So.. you've decided to take the leap, you're building, creating and ready for take-off but no idea how to start telling your story? How to communicate what you do clearly. How to become visible and get found online. Then this podcast helps. Each week I sit down with women in business who turned their next chapter into visible, meaningful work - and found a way to be seen without losing themselves in the process. I’m Mel, a visibility and brand strategist helping heart-led women entrepreneurs tell the story of their next chapter - in a way that makes the right people say yes. I spent 20 years i...
Author
Melanie Elsbeth │ Authentic Marketing for Therapists, Coaches, Women in Business
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
Building a business over 40 after leaving corporate? Get found, become visible and second act success with Samantha Flores Part 2 01.07.2026 28:12
If you got value from this episode - please review it and share it with a friend who needs to hear it! Get The Sunday Shift - Join the support crew and learn how to build authentic visibility together Ready to be found online? work with me and start your Sunny Chapter Edit In this episode, we chat about Samantha Flores ran a $2 billion business across EMEA at Nike for 19 years. And when she left t...
Sometimes Presents Come Wrapped in Shitty Paper: I Didn't Get the Job and It Was the Best Thing 25.06.2026 26:56
If you got value from this episode - share it with a friend who needs to hear it! Apply for our free August visibility initiative HAPPILY VISIBLE and get featured Get The Sunday Shift - Learn how to grow authentic visibility In this solo episode: So today I want to share one of my all time favourite episodes again, one I recorded a while back that still feels so relevant. This is the one where I t...
Building visibility without social media - Why one bad networking event nearly cost me years of missed connections and visibility 16.06.2026 11:47
If you got value from this episode - share it with a friend who needs to hear it! Apply for our free August visibility initiative HAPPILY VISIBLE and get featured Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? check out the Sunny Chapter Edit In this solo episode: I almost deleted the email. The word "viral" in the subject line nearly made me close the tab...
Visibility and business after corporate: what happens when the logo is gone and you discover the brand was YOU all along - PART 1 10.06.2026 28:26
Interview Part 1 with Samantha Flores. If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Join the free community and learn how to build authentic visibility Ready to promote your story? work with me 1:1 and start your Sunny Chapter Edit In today's interview episode, we chat about: Leaving corporate and feeling invisible: why high-performing wo...
Tired of Creating Content That Feels Performative? How Real Human Content Builds Real Visibility 04.06.2026 7:38
Apply to be featured here If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility In this solo episode: This is a quick re-introduction of how I work and support women in business and what I belief in. Mel shares what she noticed happening in the online space and what she decided to do about it. Transformation...
My Own Struggle With Positioning and Building Visibility as a Multi-Passionate Woman Entrepreneur Over 40 01.06.2026 15:08
Apply to be featured here If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility In this solo episode: So I want to share with you a little bit about my very own struggle as a multi-passionate entrepreneur, as a mom who has run several business projects. It's something that I keep running into over and over a...
Anna Built a Six-Figure Transformational Service-based Holistic Business After 40 - Here Is the Real Timeline 25.05.2026 14:05
If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? work with me 1:1 and grow your visibility with the Sunny Chapter Edit In this solo episode: Anna left corporate in 2013 with no plan. She traveled through South America, discovered coaching, and spent years in what she calls her...
How These 5 Micro‑Visibility Hacks Helped Me Overcome My Fear of Being Seen - Holistic Business Marketing 18.05.2026 22:12
If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? start your Sunny Chapter In this solo episode: For women entrepreneurs over 40 who feel called to be visible online but are held back by the fear of being seen or judged. This episode shares 5 tiny habits that helped me move from...
The 2AM Doubt After Career Change: Why Women Over 40 Feel Invisible When Starting Over (and how to fix it) 11.05.2026 6:32
Apply to be featured here If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility In this solo episode: When You’ve Already Jumped: The Invisible Weight of Reinvention for Women Over 40 Hey lovely, this episode is for a very specific woman… and it might be you. We hear a lot about the “30-something woman with...
"Ich will nicht im Mittelpunkt stehen - aber jetzt muss ich mich vermarkten." Steven Pressfields Lösung für Sichtbarkeit und authentisches Marketing. 04.05.2026 14:05
If you get value from this episode - share it to a friend! Get All Key Founder Strategies & Tools for 2026: Get The Sunday Shift Apply to be featured in “What’s Next - Women 40+ Building Their Next Chapter” In dieser Solo Episode: Wenn sich für dich Selbstpromotion immer noch wie Fremdschämen anfühlt - dann ist das deine Folge. Hier und heute geht es um deine inneren Blockaden, die dich immer...
My Inner critic almost ruined everything. Steven Pressfield's War of Art saved it. Why female entrepreneurs struggle with visibility & self-marketing 29.04.2026 19:56
If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? work with me and start your Sunny Chapter Edit In this solo episode: In this episode of Mama Whats Next , I dive into building visibility for women founders and how to become visible as a woman over 40 reinventing her career. Dis...
Female Founders over 40 are the new entrepreneurial superpower & with 9-Figure Tech Company + 6 Kids Aimee Rickabus Explains Why Women Over 40 Are the Ultimate CEOs 24.04.2026 1:16:31
If you got value from this episode - please send it to a friend! Sign up for the newsletter " Your Next Chapter. Meaningful. Free. Finally Yours." Turn Your Next Chapter Into Visible, Meaningful Work : work with me and start your Sunny Chapter Edit In today's episode: When a high school counsellor laughed at her ambitions, she didn't shrink. She decided to prove him wrong. And she's been doing exa...
Why Marketing Feels Fake for So Many Women Over 40 │ Business Visibility Strategy for Female Founders 16.04.2026 18:23
If you got value from this episode - please send it to a friend! Sign up for the newsletter " Your Next Chapter. Meaningful. Free. Finally Yours." Turn Your Next Chapter Into Visible, Meaningful Work : work with me and start your Sunny Chapter Edit In this solo episode: Why Marketing Feels Fake for So Many Women Over 40 hint: it’s because you've ditched the 'Good Girl' In this episode, we explore...
The Online Game Has Changed - Why Your Expertise Isn't Enough Anymore (and the visibility tool to fix that) 13.04.2026 13:49
If you got value from this episode - please send it to a friend! Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs You're leaving 9 to 5 to do work that's meaningful and need to become visible to do it? work with me and start your Sunny Chapter Edit In this solo episode, I chat about: In 2026, expertise alone doesn't get you chosen anymore. The right people need t...
The Role of Visibility in Career Reinvention and Why Self-Promotion Feels Hard (and an easier way) 06.04.2026 19:51
If you got value from this episode - please send it to a friend! Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs You're leaving corporate to do work that matters? Here is a gentler way to turn your story into visibility : work with me and start your Sunny Chapter Edit In this solo episode, I chat about: How being seen, in a way that feels true to you, can suppor...
The Untold Power of Motherhood about Raising Future Leaders, How to Fix Self-Esteem Issues and Uncondition Your 'Good Girl' Syndrome - with Gifty Enright 30.03.2026 46:28
If you got value from this episode - please send it to a friend! Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs You're leaving corporate to do work that matters? Here is a gentler way to turn your story into visibility : work with me and start your Sunny Chapter Edit About today's episode: What if the guilt you feel when you finally put yourself first is actual...
Alleinerziehend, Youtube Storyteller 400k, Gründerin einer Schule in Uganda - wie geht das denn bitte? / mit Katja Wolf Peace, Love & Om & Podcasthon 16.03.2026 53:04
Diese Episode ist Teil der 4. Edition des Podcasthon. Podcasthon ist die weltweit größte Podcast-Wohltätigkeitsinitiative, die Podcaster*innen auf der ganzen Welt zusammenbringt, um das Bewusstsein für gemeinnützige Zwecke zu stärken. Diese Episode unterstützt den Verein Weltfairbunden . Katja von Peace, Love & Om baut seit acht Jahren einen YouTube-Kanal auf — über Menschen, die anders leben....
The Future-Proof Strategy for Women in Corporate, Strategic Work Design & Futurism, How Women Build Visibility and Portfolio Careers with Nola Simon 18.02.2026 33:13
If you got value from this episode - please send it to a friend! Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneurs You left corporate to do work that matters? Tell me your story and build trust: work with me and create your Sunny Chapter Edit What if the return-to-office mandate isn't about collaboration at all - but about real estate investments and control? This...
You're hiding. And I was too. But - "Being safe is risky" 09.02.2026 12:14
If you got value from this episode - please send it to a friend! Get Anna's and other weekly playbooks: Join 3,000+ mom entrepreneurs Turn your story into influence: work with me I love to start my Sunday mornings with a lie in, morning coffee in hand, piano playlist in the background, candles, reading my book and enjoying the slowness before I start the day. I love doing that on Sundays. I just r...
The Solopreneur Revolution of 2026: A Working Mother’s Playbook for Fractional Work, Portfolio Careers & Freedom 27.01.2026 55:52
If you got value from this episode - please send it to a friend! Get Anna's and other weekly playbooks: Join 3,000+ mom entrepreneurs Turn your story into influence: Apply to work with me It’s Time to take One Step Outside. 2026 is the year of the Solopreneur Revolution - How Women are Designing Work That Loves Them Back The old rules are dying. The 40-hour work week, the corporate ladder, the "le...
The Clarity Tool I Wish I had Years Ago as a Multipassionate Entrepreneur & Mama 14.01.2026 16:52
If you are a multi-passionate mum and entrepreneur, chances are your mind is rarely quiet. Ideas, emotions, plans, to-do lists, responsibilities, and creative sparks all compete for attention at the same time. Creating clarity inside that chaos can feel almost impossible. Especially as a multipassionate creative and mama, there is a never-ending stream of ideas and projects you want to explore. In...
You Can’t Grow a Business If You’re Always Jumping (Building a sustainable business as a Multi-Passionate Mom Founder) 12.01.2026 20:07
Building a business as a multi-passionate mum sounds expansive and fun- until it starts holding you back. In this episode of Mama What’s Next , Melanie speaks about the tension between loving many things and needing to stick with one long enough to grow it. She shares the reality of being good at many skills, why niching down doesn’t always work for multi-passionate mums, and how creating a “brand...
Is Work-Life Balance a Scam? How Multi-Passionate Working Moms Build Sustainable Businesses Balancing on One Foot 30.12.2025 15:41
Society gave us work-life balance. We need to give it back. Today I share a little part of my interview I gave on "The Well Nourished Mama" about my journey from multi-passionate marketer to helping mothers navigate career transformations and building meaningful work and businesses. In this honest conversation, I also challenge the myth of work-life balance and talk about a more realistic approach...
Storytelling for Mom Founders: When Content Creation Works Against Your Natural State 22.12.2025 14:50
This episode is for: Founders, solopreneurs, soul-driven business owners who know they need content but hate creating it the traditional way. Listen if: You're ready to share your story without forcing yourself to be someone you're not. I've worked in marketing for over 20 years. I've been through countless business coachings and mentorings. And I keep seeing the same thing: founders and soloprene...
How To Build A Sustainable Business As Mom Founder & Entrepreneur, Find Your Niche + 6-Figure Success - Brooke Harmer 19.12.2025 38:59
In todays episode, I chat with Brooke Harmer, founder of the Well Nourished Mama podcast and business, who shares her incredible journey of building a thriving six-figure business while raising three kids under four. Brooke reveals how she doubled her revenue year over year for three consecutive years while working fewer than 15 hours per week—and why building your business around your life (not t...
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