Making the Media

S3E07: VICE Media Group has built a successful news brand aimed at a young audience, but how are they trying to expand that audience, stay true to their values, and deliver commercially in a tough and competitive market? In the seventh episode of season three of the Making the Media Podcast , host Craig Wilson is joined by Maral Usefi, vice president of news and editorial operations at VICE Media...

S3E06: ITV News has been at the heart of British broadcasting for more than sixty years. How is it planning to take on the streaming platforms with news at its core and deliver a new experience for its audience? In the sixth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by ITV’s Director of News and Current Affairs, Michael Jermey. Our Guests This Episode: Mi...

S3E05: The media industry is facing a skills crisis right when the demands for content are soaring. What can be done to encourage more people to join the sector and to retain them once they are there? In the fourth episode of season three of the Making the Media Podcast , host Craig Wilson is joined by two guests to discuss the issue. Our Guests This Episode Charlotte Layton With over 25 years in...

S3E04: Innovative ways of engaging with sports audiences may be driven in the future by smaller leagues and teams because they are more willing to take more risks to attract new viewers and followers. In the third episode of season three of the Making the Media Podcast , host Craig Wilson is joined by Brian Leonard, Head of Engineering: Post and Workflows at the sports producer and rights holder,...

S3E03: TV news is already a crowded market, so when launching a new channel, how do you make shows which are distinctive and find an audience, and where is that audience, anyway? In the third episode of season three of the Making the Media Podcast , host Craig Wilson is joined by Erron Gordon, executive director of News UK Broadcasting, the company behind TalkTV, one of the UK’s newest news channe...

S3E02: Newsmakers know they need to adapt to survive in a multi-platform world—but how can they do it, continue to remain profitable and relevant, and deliver to a new audience? Not easy. In the second episode of season three of the Making the Media Podcast , host Craig Wilson discusses a new series of reports on the news business, called “Tomorrow’s News”, with the chief executive of the body whi...

S3E01: Look Ahead Enabling production teams to work efficiently and delivering innovations to aid the media industry on their journey to the cloud are key elements of Avid’s strategic direction. In the first episode of season three of the Making the Media Podcast , host Craig Wilson discusses the state of the media business with Avid’s chief executive officer, Jeff Rosica. Our Guest This Episode J...

S2E14: Pick and Mix The relationship between program makers and their technology providers has changed forever, and the cloud has the capability to enhance it further, according to one of Britain’s biggest broadcasters. In the next episode of the Making the Media Podcast , host Craig Wilson discusses these topics in-depth with ITV Studios’ Director of Technology, Peter Russell. Our Guest This Epis...

S2E13: Getting Creative News broadcasters need to continually evolve the way they tell stories and interact with their audiences in order to remain relevant and not risk becoming “legacy businesses.” In this episode John Mason, head of program output (technical) at STV in Scotland, outlines how they are addressing the need to retain their traditional TV audience while moving heavily into the digit...

S2E12: Getting Games Ready How do you prepare for the biggest sporting event in the world, ensure innovative ways of covering events, and deliver thousands of hours of content tailored to the needs of global audiences? In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with Trevor Piling from Olympic Broadcasting Services about the work of Olympic Channel News. Our G...

S2E11: Take It on Trust What do media and tech companies need to do to fight disinformation and what are the dangers to journalism and journalists if they do not? In this episode of Making the Media, host Craig Wilson talks in-depth with disinformation expert and former BBC executive Jessica Cecil. Our Guest This Episode Jessica Cecil Jessica is a leading media industry figure and an expert in the...

S2E10: The Sky’s the limit What do broadcasters need to do to capitalize on the streaming revolution? And what skills do their staff need in order to deliver continuous innovation? In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with former Sky executive Darren Long to get his take on the hot topics. Our Guest This Episode Darren Long After graduating from Brunel...

S2E09: Capital Ideas How do you cover the seat of the United States government, the White House, the Pentagon, the Supreme Court, cooperate with competitors, discover exclusives, keep staff safe, and deliver to multiple platforms? In this episode of Making the Media, host Craig Wilson talks in-depth with Andrea Owen, Director of the Washington D.C. Bureau for ABC News. Our Guest This Episode Andre...

S2E08: Here is the News Story versioning, remote collaboration, using web-based tools in the cloud, sustainability, story-centric ways of working, delivering for diverse audiences, developing new services with innovative technologies—these are just some of the challenges facing the UK’s largest news provider. In this episode of Making the Media, host Craig Wilson talks in-depth on all of these sub...

S2E07: Talking Trends News organizations must invest in innovation to attract new audiences and retain those they already have, but face doing so against a background of massive disruption within the industry. In this episode, we talk to Nic Newman, from the Reuters Institute for the Study of Journalism about the key trends facing media companies in the year ahead—including business disruption, th...

S2E06: The Digital Dimension Europe’s public service broadcasters are being challenged on many fronts to remain relevant to the audiences which fund them. In this episode we focus on a pioneering project to enable the easy sharing of digital stories, and how AI technology is enhancing their delivery to attract new and younger viewers. Our Guests This Episode Justyna Kurczabinska is leading the New...

S2E05: Local Heroes The importance of trusted, local news drove audiences in the United States higher through the pandemic, and they operate in a market worth billions of dollars. But with station groups consolidating, an increasing need to deliver on digital platforms, and the rise of distributed newsrooms, how will news stations adapt for the future? In this episode we focus on the key challenge...

S2E04: Moving the Media News never stops. And that is never more evident than when a major technology upgrade or station move is to take place. Going off-air is not an option, so how do you maintain your quality of service while delivering the infrastructure and new workflows you need for the future, and do that while moving your newsroom more than three-thousand miles? In this episode we focus on...

S2E03: Safe and Sound The news, media, and entertainment industry is on a journey to the cloud, but if your media and applications are hosted in the cloud and not in your physical building, what are the implications for content security? In this episode, we discuss in depth the challenges of security in the cloud and pose the question that, in reality it may actually be more secure than what you h...

S2E02: Rise Up Women make up a small minority of the technical workforce in the media and broadcast industry. Why is that? And what needs to be done to change the situation for them, for people with disabilities, and for people from diverse backgrounds?  In this episode, we focus on a major new report which sets out the major challenges women face which need to be addressed. Our Guest This Ep...

S2E01: What’s Next? The world of news is challenged on many fronts—competition, technology, attracting and retaining staff, funding, and much more. So, what can public service broadcasters in Europe do about it? In this episode we focus on a major new report which sets out how they are adapting to a rapidly changing media landscape. Our Guest This Episode Alexandra Borchardt is a senior journalist...

S1E20: Vive La Difference Is your newsroom representative of the audience it serves? Do you employ people with disabilities or those from ethnic minority backgrounds? If not, are you doing anything about it or do you feel it is ok? In this episode, we delve into diversity and ask how newsrooms and production environments can become more diverse, and highlight the benefits that can be gained by doi...

S1E19: STREAM ON With more than 500 members, why has the SRT Alliance boomed and why are so many companies from across the broadcast and streaming space getting involved? In this episode, we delve into the background of SRT (Secure Reliable Transport) technology and ask those behind it: Why did they make it open source? What workflow challenges does it solve for news, sports, and other genres? And...

S1E18: LIVE AND LEARN With schools returning for a new academic year, will the lessons learned in the past 18 months turn out students who are better prepared for the world of work? In this episode, we ask: How can broadcasters benefit from the way young journalists consume media? Why do newsrooms need digital natives in their ranks? And what does this mean for the future of teaching the media pro...

S1E17: Going Green When you think of industries that are polluting the planet, do you ever stop to consider the impact of content creation? The albert initiative in the UK aims to help content creators reduce their carbon footprint and they have recently launched a news initiative. In this episode, we ask: What are the steps productions can take to reduce their impact on the planet? We hear from S...