Kaitlyn Lackey DC cAVCA

Making Strides for Animal Chiropractic

Business EN ↓ 185 episodes

Our podcast is specifically designed to cater to the business and clinical practice of animal chiropractic. We are a safe space for practitioners (and students) to explore best practices for serving their animal patients and their growing business. You can find more about us at makingstridesforanimalchiropractic.com

Author

Kaitlyn Lackey DC cAVCA

Category

Business

Latest episode

Jun 8, 2026

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Episodes

Growing your social media as an animal chiropractor - my interview with Molly Cahill 08.06.2026

In this episode, Dr Katie interviews Molly Cahill. Molly specializes in helping holistic health and wellness professionals scale their local businesses. Rather than focusing on viral fame or generic metrics, Molly emphasizes practical, sustainable marketing tactics that convert digital engagement into actual patient bookings. In this conversation, Dr. Katie and Molly discuss how animal chiropracto...

Proposed changes by the TX vet board 15.04.2026

Summary: This podcast features Dr. Kaitlyn Lackey and expert Bharon Hoag discussing the recent proposed changes to Texas veterinary regulations affecting animal chiropractic practice. They explore the history, current challenges, and strategic actions needed to protect the profession. Keywords: animal chiropractic, Texas vet board, regulation, legislation, veterinary law, chiropractic, animal heal...

My takeaways from the Freedom Rally 18.03.2026

Dr. Katie Lackey provides an update on her takeaways from the recent Animal Chiropractic Freedom Rally. She discusses the impact of the rally, challenges in the animal chiropractic profession, balancing practice and teaching, educational offerings, revamping the Business Basics course, supporting the profession, unique struggles of animal chiropractors, and shares insights into her behind-the-scen...

Getting a cease and desist - it could happen to you 26.02.2026

Summary In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and experiences of animal chiropractors, particularly focusing on Dr. Valentina's journey. The conversation covers the importance of political involvement in the profession, navigating legalities, facing complaints, and the emotional toll of legal battles. Dr. Valentina shares her insi...

Join Dr. Mike and I for the Animal Chiropractic Freedom Rally 20.02.2026

Summary In this podcast episode, Dr. Katie and Dr. Mike Adney discuss the evolving field of animal chiropractic, the importance of social media in promoting the profession, and the need for law reform to allow certified animal chiropractors direct access to care. They explore the challenges and opportunities presented by social media, emphasizing the need for authenticity and an area for potential...

Join Dr. Bek and I for the Animal Chiropractic Freedom Rally 17.02.2026

Summary In this podcast episode, Dr. Katie and Dr. Bek discuss the challenges and opportunities within the field of animal chiropractic, particularly focusing on the need for legislative changes, the importance of education and awareness, and the role of veterinarians. They explore the philosophy behind animal chiropractic, the business challenges practitioners face, and the necessity for growth o...

Join Dr. Clay and I for the Animal Chiropractic Freedom Rally 13.02.2026

In this episode, Dr. Katie Lackey interviews Dr. Clay Sullwold about his role in the Animal Chiropractic Freedom Rally and his expertise in equine upper cervical chiropractic techniques. They discuss the evolution of animal chiropractic, the importance of upper cervical adjustments, and the anatomical differences between horses and humans. Dr. Sullwold shares insights on techniques, case studies,...

Join Dr. Petra and I for the Animal Chiropractic Freedom Rally 09.02.2026

The podcast features a discussion between Dr. Kaitlyn Lackey and Dr. Petra Sullwold about the upcoming Animal Chiropractic Freedom Rally. They discuss the history, struggle, and barriers of animal chiropractic, as well as the lineup of speakers and their topics. Takeaways The Animal Chiropractic Freedom Rally aims to address the history, struggle, and barriers of animal chiropractic. The lineup of...

Lessons from 2025: A Chiropractor's Journey Scaling Your Animal Chiropractic Practice 26.01.2026

Keywords animal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional development Summary In this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance o...

Reflections on the Clinical Essentials Course; Dr. Kaitlyn Lackey, DC 24.11.2025

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills. She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with...

Interview with Bharon Hoag: Advancing Animal Chiropractic Across America 10.11.2025

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic. He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for...

What Makes an Animal Chiropractic Business Different?; Dr. Kaitlyn Lackey, DC 06.10.2025

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. K...

Pricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DC 22.09.2025

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasi...

Bridging the Gap: Why Veterinarians Hesitate to Refer Chiropractors: Dr. Kaitlyn Lackey, DC 08.09.2025

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining c...

From Student Debt to Financial Strategy: An Expert Conversation with Lauryn Williams, CFP®, CSLP®, AFC® 25.08.2025

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie is joined by Lauryn Williams, Certified Financial Planner™ (CFP®), from Student Loan Planner, to demystify the complex world of student loans. She is the founder of the financial planning firm, Worth Winning, and the "Worth Listening" podcast. She graduated from the University of Miami with a Bachelor of Finance and a...

Illuminating Healing: Inside the World of Red Light Therapy with Alon Landa 11.08.2025

Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma , an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets. With hands-on experience working alongside veterinarians, pet owners, and cl...

Find Your Voice: How Confident Communication Elevates Chiropractic Care; Dr. Kaitlyn Lackey, DC 28.07.2025

Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve custom...

Scaling with Success: Efficient Strategies for Hiring an Assistant; with Dr. Kaityln Lackey, DC 21.07.2025

Dr. Katie of Making Strides for Animal Chiropractic discusses the vital role of hiring an assistant for your animal chiropractic practice. This podcast covers when to know it's time to hire an assistant, the steps to successfully onboard and set them up for success, and how this can help scale your business. Dr. Katie shares her personal experiences and practical tips for managing administrative t...

Harnessing AI: Transforming Your Animal Chiropractic Practice with Expert Darcy Sullivan 30.06.2025

Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy...

Empowering Change: Dr. Laura Colman’s Fight for Animal Chiropractic 16.06.2025

Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went...

Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC 19.05.2025

Listen to the podcast: https://pod.link/1493136789 Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible sched...

Interview with Dr. Jerry Kennedy, DC Boosting Your Online Presence: Websites and SEO Tips for Animal Chiropractors 05.05.2025

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. B...

Beyond Hands-On Care: The Real Business of Animal Chiropractic; Dr. Kaitlyn Lackey, DC 21.04.2025

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the often-overlooked but crucial aspect of being an animal chiropractic provider: the importance of building relationships. She shares her initial misconceptions about the profession and emphasizes the need for business acumen. Highlighting insights from her own experience and observations from shadowing a v...

Setting Boundaries: Why Not Every Client Is the Right Fit; Dr. Kaitlyn Lackey, DC 07.04.2025

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of not serving every client that is referred to you or that you meet to ensure career longevity and personal well-being. She emphasizes the need for animal chiropractic professionals to identify their ideal clients and avoid taking on those who may drain their energy or resources. Dr. Katie sh...

Dark Side Energy: Fueling Your Animal Chiropractic Dream; Dr. Kaitlyn Lackey, DC 24.03.2025

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and misconceptions of starting an animal chiropractic business. She emphasizes that business ownership is complex and often requires using negative energy and doubts from others as motivation. Dr. Katie also shares her personal experiences of overcoming skepticism and setbacks, stressing the i...

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