Making SEAMless Sales

"🚨 Are your SEs treated like “Order Takers” instead of “Value Creators”? In this episode of Making SEAMless Sales, John Care and Art Fromm address why so many sales teams struggle to become more strategic and consultative — skipping qualification or skimping on discovery, and wondering why they so often lose to Do Nothing Incorporated — and how SE leaders can stop the cycle for good. 💡 You’l...

If you’ve ever nailed the demo, earned the “technical win,” and still lost the deal — this conversation is for you. Art and Nikhil will explore: ✅ Why traditional frameworks like BANT or MEDDIC often stop short of uncovering the buyer’s true “why.” ✅ How to map stakeholder value from functional pains to business outcomes using Nikhil’s Value Discovery Map. ✅ How joint discovery across presales...

🔥 Deals don’t only fall apart because of the competition — they often fall apart because of what happens (or doesn't) inside the sales team. In this week's episode of Making SEAMless Sales, I’m joined by Yumei Peterson, a dynamic sales leader who built and led top-performing sales teams at Palo Alto Networks, and now Cato Networks. We dig into: 👉 Why SDR-to-Sales and Sales-to-Presales ha...

❓ Have you ever seen (or delivered) a bad demo? In this episode Peter Cohan, renowned author of Great Demo! and Doing Discovery, shares decades of hard-earned wisdom on how to transform demos, discovery, and presales/sales conversations into powerful tools for winning business. Here’s what you’ll walk away with: 🔍 Master the Art of Discovery – Learn how to go beyond superficial questions and unc...

🎙️In this episode, Jerry Timmis takes us back to his early days as a new Account Manager, when he and Art faced a high-stakes opportunity with a major client—an experience that became a cornerstone story and inspiration for Art's Making SEAMless Sales book, now celebrating its one-year anniversary, and helped shape Jerry's career as a successful Account Executive at Oracle and Salesforce....

✨ Why Watch This Episode ✨ 👤 For Sales Professionals – Discover how to make CRM work for you, not against you. Gain a clearer sales process, reduce wasted effort, and free up more time to sell. 👔 For Sales Managers – Learn how to transform CRM into a real management tool. Improve visibility, strengthen collaboration across sales + presales, and apply quick-win tactics for performance turnaroun...

Sales Managers and GTM roles will benefit from: ✅ Applying practical, actical strategies for better inspection and collaboration. ✅ Moving beyond individual metrics to shared team outcomes. ✅ Implementing safe learning environments, peer communities, and simple, measurable behaviors. All this and more so you can deliver quick enablement wins and long-term momentum. This episode is packed with i...

❓Struggling to command the price you're asking? ❓Would you like clients to come back for more? ❓Are you looking to grow revenue and increase win rate? 💰 This episode featuring Anil Shah addresses all of these challenges and more. 📢 Anil Shah, CEO of CloudFronts will discuss development of the SOS for D365 App commissioned by Art in 2016 for TSD, which implements the Sales Opportunity Snap...

If you’ve ever felt the tension between presales and sales, this episode will hit home. Whether you're in leadership, enablement, or part of a revenue team, Michelle Afshar shares real-world strategies to break silos, boost collaboration, and unlock growth. You will walk away with: ✅ Actionable insights on how to align sales and presales for better deal velocity and higher win rates. ✅ Prove...

This week's show - Laser-focused on success from “Hello” to “Value Realization” Tune in to "The Making SEAMless Sales Show" featuring Art Fromm, founder and owner of Team Sales Development (TSD) to learn about sales, persuasion, and influence, increasing revenues, margins, win-rate, and client-success. ✅ Updates and Insights from Art - 10 minutes. ✅ Guest speaker - 30 Minutes ✅ “Dea...

This week's show - The Importance of Finding the Relevant Executive. The Making SEAMless Sales Show featuring Art Fromm, founder and owner of Team Sales Development (TSD) plans to have three segments for each show: ✅ Updates and Insights from Art - 10 minutes. ✅ Guest speaker - 30 Minutes - this week Dr. Stephen J. Bistritz. ✅ “Ask Art” - 10 Minutes. We’re looking for your challenges or que...

In this inaugural Making SEAMless Sales Show, Art will discuss key takeaways the audience will get from watching the show including increased revenues, win rate, margins, and client success, leading to more money and recognition for you! While the core audience is B2B sellers, anyone in sales can benefit as we'll cover topics from value to risk mitigation to not competing based on price, and m...