Making Science

Business EN ↓ 81 episodes

Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia. As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through office...

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Author

Making Science

Episodes

Making Sense of Value-Based Bidding 16.05.2024 11:19

In collaboration with Google, we are Making Sense of VBB aka, Value-Based Bidding. Listen along as our host Noelle Runo, Head of International Marketing & Communication at Making Science discusses the value and importance of VBB with our guest David Cowling-Cass, UK Lead for Data and Measurement at Google.

The Cloud Forecast: Unveiling 2024 Trends and Predictions with Google 18.12.2023 20:24

In this episode, Mallory Bradford, CCO at Making Science US, is joined by Alyssa Stein, Global Head of Innovation & Scale at Google , and Sophia Jernberg, COO at Tre Kronor Media│a Making Science Company. They discuss their predictions for trends in 2024 and share the latest updates from Google. What are we expecting to change in the coming year? Tune in to our latest episode to find out.

AI Unleashed: Navigating Today's Business Landscape with Salesforce 30.11.2023 19:45

In this episode, Ben Oswin, our Head of Product & Solutions UK, is joined by Emma Wright, EMEA Director for Partner Sales Success at Salesforce. They discuss how today's business landscape is adopting an AI-first approach that prioritizes trust and transparency. Tune in to learn more.

The GenAI Opportunity for Marketing 11.09.2023 18:44

In our latest podcast, Jason Downie (CEO, Making Science US) and Conner Lang (Global Lead, Sales Engineering and Marketing Science) explore: What AI means for marketing. Why Generative AI is the game-changer. Google's AI endeavors. Real-world GenAI applications in Auto, CPG, and Tech sectors. The challenges in weaving GenAI into marketing. Predictions on GenAI shaping digital marketing's...

The shift from Universal Analytics to GA4 22.08.2023 11:46

In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn: About the main advantages of the new GA4 platform Insights about agency/partner sentiment about the product What the US has gleaned from Europe about privacy rules Essential...

Putting Privacy into Perspective 14.07.2023 17:22

Tune into this engaging episode with Lorena Masi (Ads Privacy Lead, Google Spain + Portugal) and Jason Downie (US CEO, Making Science) as they unpack the impacts of evolving privacy norms on the advertising landscape. Listen and gain insights on: The US market's takeaways from European privacy practices: a global outlook Beyond marketing: The shared onus of privacy policies across departments...