Making Science

Business EN ↓ 64 episodes

Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia. As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through office...

Author

Making Science

Episodes

How to Win the Visibility Battle with Google and Agentic AI 18.11.2025 21:08

Target: Growth. AI changes the CMO-CFO conversation 11.11.2025 14:04

Google AI Studio: The New Era of Marketing Apps Is Here 03.11.2025 12:46

The ROI Black Box Is Open: Why AI-Powered MMM Is the New Attribution Model. 29.10.2025 5:33

The AI Transaction: ChatGPT Launches Apps & Direct Checkout 08.10.2025 4:27

The AI Paradox: Building Your Brand in a World Without Clicks 30.09.2025 10:32

The Trust Dividend: Why Your Data Governance Is Your Next Major Revenue Stream. 26.09.2025 15:33

Resilience & Continuity: How to Keep Your Business Running Non-Stop 17.09.2025 17:33

Apple Enters the AI Arena: What It Means for Marketers 17.09.2025 6:02

Beyond Automation: how Asset Studio and ad-machina Creative Hub Unleash Creative Potential 10.09.2025 15:35

The unseen side of measurement 09.09.2025 18:11

Summer 2025 AI Recap 27.08.2025 4:21

AI's Next Customer: Are You Ready for the B2A Revolution? 19.08.2025 11:50

Agentic AI: The Silent Revolution of Marketing 12.08.2025 12:35

AI‑Powered Social Discovery: Why Instagram Is Now a Search Asset 11.08.2025 9:19

[ITA] Oltre i tool: guida alla creatività "at scale" 08.08.2025 7:29

[ITA] Media e personalizzazione per massimizzare reach e ROI 08.08.2025 8:36

From Overwhelmed to Empowered: A Retail Marketer's Journey into the Agentic Era 30.07.2025 14:02

What if you could revolutionize your entire marketing operation in just one month? In this special episode of What AI Week, we dive deep into the fictional but incredibly realistic journey of Maria Fernández, a retail marketing manager who went from drowning in spreadsheets to orchestrating AI-powered campaigns that deliver 22% lower acquisition costs and 31% higher customer lifetime value. 📖 Wha...

In the AIr: How AI is Transforming Traditional Marketing 💡 17.07.2025 8:39

Turn AI Into Advantage, Not Just Adoption 11.07.2025 9:43

Beyond Migration: Strategies for a Scalable and Durable Cloud 10.07.2025 21:15

Google Says It Too: What You Need Is an AI Agency 09.07.2025 9:15

The Art of Measurement: Planning Challenges 30.06.2025 20:10

The Age of Agentic Creativity - Creative Hub 24.06.2025 12:49

Unleashing Growth in the Generative Marketing Era 17.06.2025 4:37

This episode discusses the Generative Marketing Era , emphasizing how Artificial Intelligence (AI) is transforming the marketing landscape. It highlights that AI is no longer merely a supporting tool but a core engine for innovation, personalization, and efficiency. The document outlines how Making Science aligns with this shift through its mission of AI Powered Digital Acceleration, believing tha...