Making of an Empire

Most founders treat their brand as a magnet for attention, never as an asset with a price tag. Stevey Arroyo builds his whole practice on the opposite idea: if you've built a brand, you should be able to sell it. In this conversation he walks Aditi through how brand becomes measurable enterprise value, why the exit starts years before the sale, and how to detach your identity from the busines...

Most founders are still using a photo that is three to five years old. It no longer matches who they are, so they show up less and quietly shrink the vision. Laverne Wyatt fixes this for a living, and as this conversation shows, it is rarely about the photos. It is about closing the gap between who you are inside and how you appear to the world. Let's Dive Into the Highlights Shame sharing: W...

Every business owner knows the sick feeling of an unpaid invoice. The work is done, the relationship was good, and then the payment simply does not come. Zakia Khalid recovers that money for a living, and she does it without the baseball bat. This conversation is about asking for what is yours, and why doing so is not the thing that damages a relationship. Let's Dive Into the Highlights It ta...

What does it take to climb 25 years to the top of the corporate world, managing director, CEO, every box ticked, and discover the summit is empty? In this episode, Aditi sits down with executive performance advisor Bassam Alaujan for a conversation about the moment external success and internal collapse arrived at exactly the same time. This is not a story about slowing down. It is a story about l...

What does it take to go from 138 kilograms, 80-hour work weeks, and $2 million of debt to running across the Sahara Desert, building a team of 13, and writing life insurance cover for families worth half a billion dollars? In this episode, Aditi sits down with her long-time collaborator Rickson Dsouza for a conversation seven years in the making. This is not a story about overnight success. It is...

The most ambitious version of you already exists. She is not waiting in the future. She is already in the room. In this episode, Aditi sits down with Rebecca Scoular, founder of Progress Partners, to explore what it actually takes to build a business without losing yourself in the process. Think less noise, more clarity. Less isolation, more community. And a whole lot more permission to stop. Let&...

Aditi sits down with Susanne, the visionary founder of Poynt, to challenge the "hustle harder" narrative that keeps so many entrepreneurs stuck. This episode is a masterclass in the courage required to dismantle a successful but draining business model to make room for a scalable, high-profit empire. Let’s Dive Into the Highlights The Cinnamon Bun Trap: Why being "the best" at...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Have you ever felt like you were "stuck" with the personality you were born with? Aditi sits down with communication coach Ty Hoesgen to challenge the idea that confidence and charisma are fixed traits. In this episode, we explore how communi...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- How can AI become a game-changer for your business? In this episode, AI strategist and educator Tannya Jajal breaks down how small business owners, solopreneurs, and coaches can leverage AI to save time, scale faster, and stay competitive in a rapidly...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Most brands are built to be seen. A legacy brand is built to last. In this episode, Aditi sits down with brand strategy duo Petchy and Rachel Allen, founders of Triple Diamond, to explore what it actually means to build a brand that outlives the trends...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! -- P.S. The episode that made me log off and sign a $20,000 coaching contract with Natalie.  Have you ever felt like you had to "pack your offers with crap" just to justify a higher price point? Aditi sits down with sales coaching consultant Nata...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Your brain is not broken. It is doing exactly what it was designed to do. In this episode, Aditi sits down with Ed Ley, neuro leadership coach and founder of CXO Secrets, to pull back the curtain on why the habits that hold us back are not character fl...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Since the beginning of time, humans have rallied around the storyteller. And it’s no different today. We’re just wired that way - stories draw us in, move us, influence our thoughts, ideas, and actions, inspire us.  And that’s exactly what my guest on...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Some stories you don't read so much as sit inside. Jose Pereira spent five years held in a military basement, marking time he couldn't see, writing letters smuggled out with the rubbish. What he carries out of that isn't bitterness. It&a...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Have you been staring at a blinking cursor, waiting for a "magical time" in the future when the doors will part and your book will finally write itself? Aditi sits down with ghostwriter and book strategist Jennifer Locke to dismantle the myth...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Are you just speaking, or are you actually being heard? Aditi welcomes vocal coach and communications expert Kim A. Page to bridge the gap between having a message and mastering the instrument that delivers it. In a world of virtual meetings and high-s...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- We talk about brand as if it's a colour palette and a logo locked in a deck somewhere. But the brands people queue around the block for aren't winning on guidelines, they're winning on something harder to pin down: the feeling you can&ap...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- What if the only thing standing between you and the empire you are meant to build is a story you have been telling yourself? In this solo blogcast, Aditi dismantles the five biggest limiting beliefs that keep brilliant, capable people from building the...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Every day you are running a business, you are making decisions. Some are small. Some will quietly shape the next five years. And most of us are making them with far less structure than we think. In this episode, Aditi sits down with decision scientist...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- You don't need to be everywhere. You don't need a viral moment. And you definitely don't need to drown your week in content just to stay visible. In this solo blogcast, Aditi breaks down the five most painful social media challenges that...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- LinkedIn is not a billboard. It is a conversation. And if you have been treating it like one, this episode is going to change the way you show up on the platform entirely. Aditi sits down with digital marketing strategist and four-time business owner H...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Are you driving with your foot on the accelerator and the brake at the same time? Aditi sits down with performance coach and CONNECT Performance founder Paul Clarke to dismantle the myth that high performance is just about working harder. Together, the...

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  Business is a journey, not a destination. As I'm growing mine, I'm constantly working on unlocking and de-bottlenecking to take my business to the next level. My name is Aditi Jajal-Newey and this podcast documents my business growth journey - m...