Making It with George, Jamie, and Gwilym

Business EN ↓ 35 episodes

We met as Ali Abdaal employees. Now, we’re scaling our own creator businesses. This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera. We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels. Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.

Author

Making It with George, Jamie, and Gwilym

Episodes

YouTube Strategest Reveals: How To Go Viral (for small channels) 31.07.2025 29:27

George helped @efficientapp create its fastest-growing video. Today, we break down the entire process from the initial idea, to hand-drawing thumbnail concepts, to collaborating with the editor on the hook. Get simple, actionable scriptwriting tips: ⁠⁠⁠https://georgeblackman.com/write-on-time/Level up your YouTube production: https://gwilym.substack.com/⁠⁠Fix your titles, thumbnails, and video i...

How Dr. Mike Israetel Got 2M+ Subscribers In 1 Year 31.07.2025 35:42

We break down three YouTube channels that are doing something unique and achieving massive success, starting with Dr. Mike Israetel. Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/ Level up your YouTube production process: https://gwilym.substack.com/⁠⁠ Get simple, actionable scriptwriting tips: https://www.georgeblackman.com/write-on-time

How to Get More Subscribers WITHOUT Posting Videos 28.07.2025 35:03

🚀 Ready to fix your titles, thumbnails, and video ideas for more views? Start here: https://startgettingviews.com/ 🌐 Work With Jamie - ⁠⁠ https://jamiewhiffen.co.uk/ Most YouTubers think you need to upload videos consistently to grow, but there’s a hidden strategy that top creators are ignoring: the Community Tab. In this video, we break down how posting on the Community Tab can get you more vie...

How We Engineered a Video to 1.7M Views in 5 Days 07.07.2025 31:27

Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/ Level up your YouTube production process: https://gwilym.substack.com/⁠⁠ Get simple, actionable scriptwriting tips: https://www.georgeblackman.com/write-on-time How do you engineer a YouTube video to go viral on purpose? In this episode, we break down the exact title, thumbnail, and audience psychology behi...

YouTube Scriptwriter Reveals ChatGPT Writing System 01.07.2025 33:33

⚙️ Join the waitlist to get early access to George's 12 custom AI GPTs for YouTubers: https://georgeblackman.link/GPTwaitlist George's custom AI bots have been used to write 5000+ YouTube hooks. Today, he shows us how to use them to halve the time you spend scriptwriting, as well as a preview of his "retention predictor". Follow George:🌐 Website - ⁠⁠https://georgeblackman.com/⁠⁠...

YouTube Strategist Reveals: How To Get 1M+ View Video Ideas 04.06.2025 33:23

Gwilym shares the process he used to ideate several 1M+ video concepts for Oliur/Ultralinx. 📮 Get our weekly YouTube strategy advice: Gwilym: https://gwilym.substack.com Jamie: https://www.thecreatorstream.com George: ⁠⁠⁠https://georgeblackman.com/write-on-time

How James Hoffmann Got 2.3M Subscribers 05.04.2025 38:46

We analyse three channels that are doing something unique on YouTube... James Hoffmann, Joseph Tsar, and United People's TV. Follow Jamie:🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠Follow Gwilym:🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠🕊️ Twitter - ⁠...

How To Get Your First Paid Sponsorship (Beginner's Guide) 13.02.2025 53:55

In this episode, we asked sponsorship coach Justin Moore to walk us step-by-step through the best way to get your first paid sponsorship as a creator. Justin has generated over $5M in brand partnerships for creators. He's also a good friend of the channel!🧲 Order Justin's new book Sponsor Magnet here: https://www.sponsormagnet.comFollow Justin:X: https://x.com/justinmooretfamInstagram: ht...

YouTube Strategists Answer Your Biggest Questions 10.01.2025 39:12

Which metrics should you focus on in your YouTube studio? How should you change your packaging based on the type of viewers you’re trying to reach? Who would survive the longest in a zombie apocalypse? To kick off 2025, we’re answering all this and more! Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter....

Strategists Reveal: How to Grow Your YouTube Channel in 2025 03.12.2024 32:18

This week, George picks Gwilym and Jamie's brains on how to manage and grow a YouTube channel. ✉️ Subscribe to our newsletters for regular YouTube analysis: ⁠⁠Jamie - ⁠⁠⁠https://www.thecreatorstream.com/ ⁠⁠Gwilym - ⁠⁠⁠https://gwilym.substack.com/⁠⁠ George - ⁠⁠⁠https://georgeblackman.com/write-on-time/ Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠...

YouTube Scriptwriter Reveals Viral Writing System 15.11.2024 44:24

Having scripted 25,000,000 views worth of YouTube content for multi-million subscriber YouTubers, George breaks down the most important aspects of writing a YouTube script regardless of how much time you have. Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ Follow Gwilym: 🌐 Website - ⁠...

YouTube Strategist Reveals Viral Thumbnail System 15.11.2024 45:45

Why do some thumbnails make videos go viral? How does psychology drive people to click? What is the process of actually making a killer thumbnail? Having collectively created thumbnails that have driven tens of millions of views, Jamie, Gwilym and George break it down so you can start creating better thumbnails right away. Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter -...

How I Grew to 100,000 Subscribers on YouTube 11.10.2024 45:39

From building a YouTube channel at 12 to working with some of the biggest names in content creation, Jamie shares his journey and lessons in the creator economy. Hear about his early days on YouTube, his time as Ali Abdaal’s producer, and the insights he’s gained along the way that can help boost your own channel. Whether you’re just starting or looking to grow, Jamie’s story is packed with tips a...

We Spent $800 on a YouTube Conference. Is VidSummit Worth It? 10.09.2024 33:25

Our experience of Vidsummit - recorded in Dallas, Texas! Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ Follow Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠ ✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/gwilymsw⁠⁠ Follow George: 🌐 Website - ⁠⁠htt...

Ranking Every YouTube Job 20.08.2024 58:30

We ranked every job you can have on YouTube... Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ Follow Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠ ✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/gwilymsw⁠⁠ Follow George: 🌐 Website - ⁠⁠https://georg...

YouTube Strategist Reveals Blueprint For Going Viral 16.07.2024 32:00

We break down the simple YouTube strategy that helped create a viral series on the GrowVeg YouTube channel, and the simple strategy you can steal to create “urgency” in your packaging. Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ Follow Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠...

How xkcd Got 500k Subscribers In 6 Months 01.07.2024 33:11

🧠 Get 20% off your 1of10 subscription ([https://1of10.com) using the code "MAKINGIT". In this video, we discuss three channels that caught our attention recently. Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ Follow Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠ ✉️ Newslett...

Is This Podcast Even Working? 06.06.2024 41:19

In this episode, we review our year-long podcast journey. Follow Jamie: 🌐 Website - ⁠https://jamiewhiffen.co.uk/⁠ 🕊️ Twitter - ⁠https://twitter.com/WhiffenYT⁠ ✉️ Newsletter - ⁠https://www.thecreatorstream.com/⁠ Follow Gwilym: 🌐 Website - ⁠https://gwilymsw.com/⁠ ✉️ Newsletter - ⁠https://gwilym.substack.com/⁠ 🕊️ Twitter - ⁠https://twitter.com/gwilymsw⁠ Follow George: 🌐 Website - ⁠https://georgebl...

I made $74,324 from my online course. Here’s how. 17.05.2024 38:47

🧠 Get 20% off your 1of10 subscription (https://1of10.com) using the code "MAKINGIT". George launched The YouTube Scriptwriter’s Playbook in January. 72 hours later, it had generated $74,423 in revenue (from an email list of only 2500). Today, we break down the biggest lessons from the launch, and the unexpected challenges that arose in the build-up to launch day. Follow Jamie: 🎥 YouTub...

How To Hire (or Get Hired) in The Creator Economy 13.05.2024 40:29

What's the best way to hire for your creator business? And if you're the one applying... how do you make a good impression? Follow Jamie: 🎥 YouTube - https://www.youtube.com/c/JamieWhiffen/featured 🌐 Website - https://jamiewhiffen.co.uk/ 🕊️ Twitter - https://twitter.com/WhiffenYT ✉️ Newsletter - https://www.thecreatorstream.com/ Follow Gwilym: 🌐 Website - https://gwilymsw.com 🕊️ Twitter...

What Are the Characteristics of a Successful YouTuber? 11.05.2024 31:40

We've worked with a lot of YouTubers - these are the traits we see most often in the successful ones. Follow Jamie: 🎥 YouTube - https://www.youtube.com/c/JamieWhiffen/featured 🌐 Website - https://jamiewhiffen.co.uk/ 🕊️ Twitter - https://twitter.com/WhiffenYT ✉️ Newsletter - https://www.thecreatorstream.com/ Follow Gwilym: 🌐 Website - https://gwilymsw.com 🕊️ Twitter - https://twitter.com/gwi...

I Closed My $15k /month YouTube Agency. Here’s Why. 30.04.2024 36:55

George recently closed his $15k p/m scriptwriting agency after only 3 months. Today, Jamie and Gwilym quiz him about the harsh lessons he learned (and what creators should consider before embarking on any major new project.) Follow Jamie: 🎥 YouTube - https://www.youtube.com/c/JamieWhiffen/featured 🌐 Website - https://jamiewhiffen.co.uk/ 🕊️ Twitter - https://twitter.com/WhiffenYT ✉️ Newsletter -...

How to Get 5.63M Views in 2 Months 25.04.2024 36:40

We analyse three of our favourite YouTube channels in recent weeks, asking - what's made them so successful? Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ ✉️ Newsletter - ⁠⁠https://www.thecreatorstream.com⁠⁠ Follow Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠ ✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠ 🕊️ Twitter - ⁠⁠http...

The Reality of Building a YouTube Scriptwriting Course 22.04.2024 36:57

We quiz George on what it was really like to write, market, and release his YouTube Scriptwriter's Playbook course. George's course: https://www.ytsp.co/ Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ ✉️ Newsletter - ⁠⁠https://www.thecreatorstream.com⁠⁠ Follow Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠ ✉️ Newsletter - ⁠⁠ht...

How To Build a Personal Brand in the Creator Economy 02.04.2024 35:11

In this episode we discuss whether marketing yourself as "The Writer Guy" or "The Thumbnail Girl" is actually a good idea when trying to grow a business. We also give our advice for anyone looking to land their first client. Follow Jamie: 🌐 Website - ⁠https://jamiewhiffen.co.uk/⁠ 🕊️ Twitter - ⁠https://twitter.com/WhiffenYT⁠ ✉️ Newsletter - ⁠https://www.thecreatorstream.com⁠...