Making Creative Marketing

In this episode, we break down a problem a lot of business owners do not notice until much later: losing track of where their leads actually come from. If your forms, CRM, ads, and analytics are not connected correctly, your reporting becomes guesswork. We talk through common tracking breakdowns, why Facebook ads and embedded CRM forms often create blind spots, how Google Analytics and UTM links h...

What would happen to your business if organic content stopped working tomorrow? In this episode, we explore why relying too heavily on social media content can create instability in your marketing. We talk about the difference between visibility and a real marketing system, why content should support your business instead of carrying it, and what every business needs in place to create more consis...

Business Owner's Guide to Content Marketing Want to plan your marketing for 2026? If you feel stuck choosing between documenting your day or sitting down to create “perfect” content , you’re not alone. In this episode, we break down the real difference between documenting vs creating content as a business owner—and how to build a marketing system that does both, without burning you out. You’ll lea...

If your marketing looks great but isn’t bringing in the right clients, there’s a good chance it’s built for your ego—not your audience. In this episode of Making Creative Marketing , we break down what “selfish marketing” really looks like and how to shift into customer-focused content that actually converts. In this episode of Making Creative Marketing , we talk about why so many business owners—...

If you're a solopreneur, realtor, or service-based business owner trying to grow without burning out, this episode of The Creative Marketing Content Podcast breaks down the core systems you must have in place to stay organized, consistent, and profitable. We dive into practical, beginner-friendly tools and workflows that simplify your marketing, help you manage leads, and keep your business runnin...

Reach out to us at: podcast@themakerycompany.com or Instagram:  @themakerycompany Welcome to the Making Creative Marketing show, where we dive into the intricate balance between content creation and marketing for business owners, entrepreneurs, and content creators. If you find yourself juggling both worlds and seeking that elusive equilibrium, you're in the right place.

Interested in growing your content marketing: Join Our Email or Instagram: @themakerycompany Everyone may be over the 'free digital download' era of business and content creators, but that's why it's so important to not make the same mistakes that they do! We're breaking down the best practices that you need to keep in mind when creating your digital download for your business. This digital downlo...

Interested in growing your content marketing: Join Our Email or Instagram: @themakerycompany Have you ever had the feeling that your letting some marketing tasks slide by that could have been better? Tell us that there hasn't been a time or two where you knew it was time to fix something in your marketing, but you were hesitant because it's been nice to have it run on it's own. In this episode we...

Interested in growing your content marketing: Join Our Email or Instagram: @themakerycompany In this podcast episode, we discusses the importance of creating a measurable and trackable marketing system. The focus is on simplifying the marketing funnel, removing unnecessary steps, and emphasizing the need for clear goals at each stage. We suggest using Google Analytics and Google Tag Manager to set...

Interested in growing your content marketing: Join Our Email or Instagram: @themakerycompany If you feel like your content is doing well, we talk more about how you can audit your content to make sure that you're amplifying the 'right message'. You might be surprised at what you find and what you'll change about how you're creating your content. Does your content have these 3 things: 1) Authentici...

Interested in growing your content marketing: Join Our Email or Instagram: @themakerycompany Welcome to the Making Creative Marketing show, where we dive into the intricate balance between content creation and marketing for business owners, entrepreneurs, and content creators. If you find yourself juggling both worlds and seeking that elusive equilibrium, you're in the right place. In this debut e...