Making BIG Shifts

Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap. After making his first million dollars, Phil found himself during the 2009 financial crisis with payroll due, his mom’s name at the top of the list, and only eight cents in his checking account. That moment forced him to learn the difference between income, revenue, and real wealth. In this episode, Josh talk...

Are you building a valuable company, or have you simply created a demanding job for yourself? Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell. We dig into founder dependency, customer concentration, recurring revenue, customer churn, acquisition systems, and the marketing infrastructure buyers want to se...

Wade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousands of integrations and hundreds of employees. This episode covers the unfiltered startup journey: • Building Zapier from a real personal frustration with software integration • Why YC rejected them the first time, and what changed...

What if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have? In this episode of Making BIG Shifts , Josh Anderson sits down with Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books. Henry breaks down why business leaders, consultants, agency owner...

Most high performers don’t burn out because they fail. They burn out because they succeed at the wrong game. In this episode of Making BIG Shifts, Josh Anderson sits down with Monica McKitterick, nurse practitioner, CEO of Impact Family Wellness, and founder in the Direct Primary Care space. After years inside a system driven by insurance, paperwork, and volume over care, she made a $20,000 bet on...

In this episode of Making BIG Shifts , host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consulting, to talk about the hard lessons that come from building, scaling, and selling companies over more than two decades. Graeme shares the most expensive mistake of his career, losing focus, and how expanding Iversoft into too many...

In this episode of Making BIG Shifts, Jonathan David Lewis, President and Partner at McKee Wallwork and author of The Rebuilders, shares why the best leaders know when to say no, how to lead through disruption, and why rebuilding yourself is the first step to rebuilding your business. From navigating industry change and AI to creating thriving cultures, Jonathan delivers practical insights for fou...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dusty Holcomb, leadership strategist, founder and CEO of Arcqus Group, and host of the Leadership Unlocked podcast. After 21 years inside the American Automobile Association and a stint as a company CEO, Dusty burned the boats to build a leadership practice focused on helping founders and senior executives unlock their next le...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Barry LaBov, founder of LaBov Marketing Communications and Training and author of The Power of Differentiation. With 45 years of experience, Barry has worked with iconic brands like Harley-Davidson, Audi, and Volkswagen, helping them uncover what makes them truly rare in a sea of sameness. Barry never planned to be an entrepre...

In this episode of Making BIG Shifts, we are joined by Vlad Pivnev, CEO of Stivi and co-founder of Acoda, a leader helping businesses integrate AI into their marketing and sales strategies to drive real growth. Vlad brings over sixteen years of experience building and running a traditional digital marketing agency. But when he saw the landscape shifting beneath him, he decided to pivot. Rather tha...

In this episode of Making BIG Shifts , Josh Anderson sits down with Dr. Barry Davis, a college baseball coach with over 35 years of experience and the author of Old Dog New Tricks . Dr. Davis shares lessons from decades of coaching and leadership, including how struggling teams are transformed into winning cultures. He explains why emotional intelligence is often overlooked in leadership and how i...

In this episode of Making BIG Shifts , Josh Anderson sits down with Siegfried “Jay” Tiegs, a 27-year U.S. Army veteran, leadership coach, and author of Life on Offence: Do Hard Things . Jay shares his journey from a difficult childhood and long military career to feeling stuck, out of alignment, and searching for purpose. That experience led him to build a simple but powerful approach to life and...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dr. Barry Davis, longtime college baseball coach and author of Old Dog New Tricks, to discuss the leadership principles that transform struggling teams into elite programs. After nearly four decades in coaching, Dr. Davis pursued a PhD in sports leadership where he studied how top coaches quickly turn around failing programs a...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dre Baldwin, former professional basketball player and founder of Work On Your Game, to discuss how discipline, structure, and execution drive elite performance in business and life. Dre shares how he transitioned from a decade-long professional basketball career into building a successful personal brand and business by publis...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Rabbi Ezra Max, a coach, creative strategist, and leadership advisor who helps entrepreneurs navigate complex decisions, high-pressure environments, and personal transformation. Ezra shares his extraordinary journey from working in corporate technology sales to becoming a leadership coach who helps founders, executives, and en...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market. Alejandro shares the story behind writing his book and the deep research he conducted into Elon Musk’s entrepreneurial methodology. After launching a startup himself and investing in Tesla, Alejandro became fascinated with how Mu...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from corporate brand strategy in the pharmaceutical industry to entrepreneurship after a life-changing health scare. What began as mindset coaching evolved into a...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting Agency 102 during the COVID era, the moment she decided to leave traditional agency life, and how a simple freelancing opportunity turned into a ful...

In this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from a corporate employee to a real estate entrepreneur to a marketing expert, revealing the key lessons she learned about building a business, finding your nic...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his incredible journey from launching an internet business in 2005 to surviving a life-threatening coma to becoming one of the early pioneers in SEO. To...

In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate up to 90% of a performance marketer’s daily work. We dive deep into how AI agents are reshaping marketi...

In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and boards. He explains how confidence, communication, and structured thinking frameworks help leaders mak...

In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking and a winning mentality in business. He discusses the challenges of transitioning from gambling to busin...

In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her experiences in product repositioning and the transformative impact of effective positioning on organizations. The...

In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence in just 10,000 minutes. Brandon shares insights on the craft framework, the importance of passi...