Make Money as a Floral Designer — Thrive Podcast for Florists

I'm so excited it's 2024. 🎉 This year, I'm taking a refreshed approach to goal setting in my flower business and I thought it might be helpful to share my process and talk through the steps I'm taking so you can achieve your Flower Boss goals. 🌸 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more...

As 2023 comes to a close, I thought it might be helpful to share with you my go-to framework for a little annual reflection. Like most things I do, I like to keep it short + sweet, so in this podcast, I share my 3-Step Framework and I talk through some of my best lessons for 2023. 💖 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste...

It doesn't matter if you're aiming for seven-figure sales or are just starting out, learning how to scale your business is a key to every florists' success. Listen in and I'll share my super-effective, 3-step process for scaling any flower biz. Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more pro...

On any given day, I don't read a lot — no more than 10 pages max. But I make a point of doing this EVERY day and, over the course of a full year, I actually do read a lot! Tune in and I'll share my favourites from 2023 that I think would be helpful for every florist. Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula...

These five questions I've collected over the years have changed the game for me 💥 Whenever I'm feeling stuck or not liking the results I'm getting, I ask myself these Fab 5 questions. And, even when there aren't neat answers to each one, I ALWAYS find clarity and make progress. Want to wake up to more $150 orders? I've put together a brand new training that hands you the...

Contrary to what you may have heard, most people are not born being good at selling. I can say with certainty that I wasn't! Instead, we get to learn how to sell and, like everything else we do, get better at it with good instruction and practice. Listen in and I'll share some of my best selling tips that I use in my flower business. Want to wake up to more $150 orders? I've put tog...

When it comes to managing my work schedule, I've literally tried every system out there (ok, not every system but it sure feels like it 😵‍💫). But I recently experimented with a new way to organise and plan my time...and it has been AH-MAZING! It's a simple, three step process that has dramatically reduced the low-lying anxiety that comes from feeling we're not getting enough done....

When things don't go as planned, it's really easy to jump all the way to "it doesn't work".  As if there is NO other possibility that sits somewhere between it's working (All) and it's not working (Nothing). In this episode I'll share how us floral designers can break out of this unhelpful thinking by tapping into our super power — creativity. Because being...

Now we all know that your website is how you get orders and inquiries. But in the past few years, I've started to look at mine in a totally different light — it's a tool to save me time. This may not seem obvious on the surface and for many of you it may even feel like the opposite, because websites take a LOT of work. But listen in this week and I'll share how I go about building a...

I wish when I started this business someone had sat me down and said, "Kathleen,  when it comes to building a profitable flower business, being a successful florist and actually making money doing what you love, it has nothing to do with being famous, having a cute shop front or making sure you check the box when it comes to qualifications and credentials." It took me more than 5 years t...

You know that feeling... you get back from the wholesalers and you've bought waaaaay more than you should have.  And you're left wondering: how did I let this happen? This was was experience every week for about four years 😆. So tune in and I'll share what I do now to avoid binge spending on product. Want to wake up to more $150 orders? I've put together a brand new training t...

I did an Instagram test — how few followers did I need to get my first $8,000 wedding inquiry? The answer may surprise you: 113. Listen in as I share how I approach Instagram these days in a way that's much more enjoyable for me and that generates better results for my business. Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste...

The pictures I took of my work when I first started out in floristry were not good. 🙈 But after a lot of practice and experimentation, I've learned the most important things to know about taking great photos of flowers. Tune in to this episode and I'll share my top 5 tips. Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste...

Let's talk about navigating the ups and downs as floral designer, flower lover + Flower Boss . In this week's podcast episode, I'm talking about what I do when things feel hard and when to recognise if I'm making things feel harder than they need to be. 🙈 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula...

Overwhelm is something every flower business owner, including me, will experience throughout their entire career. So let's learn how to get REALLY good at managing that uncomfortable feeling! If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 If you're enjoying the show, be su...

A few weeks ago I received an $8,000 wedding enquiry on my brand new Instagram account – that account has less than 200 followers and I'm so excited to be starting from scratch. If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 If you're enjoying the show, be sure to leave a...

In this episode I'll share with you the three things I know to be true about marketing and selling flowers. I wasn't taught any of them — rather I learned they were true from a lot of trial and error marketing my own flower business over the years. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your...

What if I told you BIG changes can come from creating SMALL habits? For a long time I thought big results would only come from making epic changes to what I was doing but I know now this isn't true. Listen in to this episode and I'll share the three small habits I'm adopting this month. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forge...

This is a really useful exercise I go through when I think my marketing "isn't working". Listen in and I'll walk you through the process for getting into your ideal customer's shoes and then focusing your marketing efforts only on those things that will make their journey easier. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't fo...

We all want a successful flower business ... but our stockpile of enthusiasm is not endless and it will run dry from time to time. In this episode I'll share my top 5 tips for keeping your inner desire strong so that you can tackle everything that being a creative entrepreneur throws at you. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to...

Even though we know things are going to go wrong in our business and not unfold as we hoped, we're often left feeling like failures. I sure did, so listen in to this episode where I share exactly how I look at "failure" and what I do to turn it into a driving force for progress. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to tak...

Yep, it's a mouthful — Intentional Identity Creation . But listen in to my story as I share a) what it is and b) how I used it just recently to create the identity of an organised florist for myself. Perhaps there's an identity you'd like to create for yourself too. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screensho...

All of us have a money story: it's hard to make, there's not enough to go around, it's the root of all evil... These were some of the stories I used to believe without realising that they were holding me, and my business, back. Tune in and I'll share some super-simple ways to build an abundance money mindset. If you're enjoying the show, be sure to leave a review on Apple...

Fear crept up on me in the most unexpected way the other day. It was a completely "irrational" fear but it was such a good reminder for me that, left unmanaged and unchecked, the primitive part of my brain will hold me back. Listen in to this episode and I'll tell you about what happened and how I managed it. If you're enjoying the show, be sure to leave a review on Apple Podca...

I used to manage wedding enquiries by doing what I thought I was "supposed" to do. And it got me exactly nowhere 🤦‍♀️ If this is you too, listen in to today's episode as I walk you through three super-simple ways to make your wedding enquiry process easier and more effective. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take...