Make Money as a Floral Designer — Thrive Podcast for Florists

Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and the crucial ratio of expenses to annual revenue....

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy for your flowering. 💐 Want to wake...

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the insights you need to transform your bus...

School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability . Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the process 🥳 Want to wake up to more $15...

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋  Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking the potential in your business. Want t...

Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗  Learn how to identify the signs of self-sabotage, understand its root causes, and implement effective techniques to o...

Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗 In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offers both wisdom and inspiration. Tune i...

If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰 So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights from her own business. Want to...

Maximize your profits this Mother's Day with these 10 easy-to-implement strategies. Join Kathleen as she shares practical tips and insights for optimizing your operations and increasing revenue during this busy time. 🥰 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for more profitable online sales.  🌸 Get instant ac...

Explore the challenges and opportunities of navigating change. Join Kathleen as she delves into the emotional journey of change and offers practical strategies for overcoming our natural resistance . Whether you're facing a major transition in your floral business or personal life, this episode will provide you with the tools and inspiration to navigate change with courage and resilience. 🌺...

Learn how to release the burden of Pricing Guilt and embrace your full potential as a floral designer. Join me as I explore the common struggles floral designers have with pricing (yup, including me) and offer actionable insights for letting go of the guilt and confidently pricing your work. Whether you're a seasoned professional or just starting out, this episode will help you break free fro...

Unlock the secrets to crafting an offer that your floral clients will find irresistible. Join Kathleen — expert mentor to ambitious floral designers — as she shares her proven strategy for creating compelling floral offers that don't rely on discounts or being cheap.  🥰 Whether you're launching a new product, service, or promotional campaign, these insights will help you stand out in th...

Join Kathleen, mentor and coach to ambitious floral designers, as she guides you through 10 powerful questions designed to ignite your entrepreneurial journey 💃🏼 Learn how to self-coach so you can cultivate confidence as you navigate the challenges and opportunities of the floral industry (and life as well 🥰). Want to wake up to more $150 orders? I've put together a brand new training that...

Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do best – creating beautiful flowers for the pe...

Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you — the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include ONE flower pics on your board. Want to wake u...

If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal. In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever . Here is the link to the...

Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. 🥰 Helpful links from the podcast: Pricing with Confidence for Florists – https://forflorists.com/product/pricing-with-confidence/ YouTube Video: Gro...

I run my business — and live my life in fact — in 90 day increments. 🤗 And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast. And if you want to check out my most favourite planning tools + templates, here's a link...

This is the journey I'm on and I know many of you are as well. I purposely say "finding" because getting clear on the vision for your business (and life) is a process...a series of steps that don't all happen at once. Instead, I'll share with you five super-practical steps to take that will help you decide what you want and how to get it. 🥰 Want to wake up to more $150 or...

It's a question I get asked a lot and maybe one you've considered yourself: I'm thinking about buying an existing flower business — how do I know it's the right thing to do? Today I share the most important questions to ask when you're considering buying a flower business. Want to wake up to more $150 orders? I've put together a brand new training that hands you the c...

Job #1 of every entrepreneur is to believe that it's possible. But what exactly does that mean? And how do you keep that belief when things aren't going your way? Listen in and I'll share what "believing it's possible" means to me and how it can inspire you too 🥰 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-...

I know, "Time Management" has been done to death and, like you, I've tried all the things and gone to all the trainings. But, there are three hacks that I've collected over the years that have become my go-to tools for getting shi*t done. Join me today and I'll take you through each of them. Want to wake up to more $150 orders? I've put together a brand new training t...

It's tempting to believe that the way to woo customers is to fight the Price War and offer products at the cheapest prices you possibly can. I know I did...and I can tell you from experience it does not work 😂 Instead, listen in to this episode and I'll share a different way to approach, and win, the Price War. Want to wake up to more $150 orders? I've put together a brand new trai...

Being profitable during Valentine's Day is very different from being busy — and I learned the hard way that you can be really, really busy but not make much money 🤑 So listen in and I'll share my four best pieces of advice on how to be profitable during this unique floristry event. Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-a...

Experts predict the flower industry is going to grow a LOT in the next few years. So if you find yourself asking "then where the heck are all the customers?", this podcast is for you as I'll share my top tips for finding those bread-and-butter customers. 😍 Want to wake up to more $150 orders? I've put together a brand new training that hands you the copy-and-paste formula for...