Make Marketing Suck Less for Expertise-Driven Solo Businesses

Hey rebels, we need to talk about the F word: FREE. This episode might be a little hard to hear, but it's so necessary. I've seen so many online business owners and entrepreneurs giving away their services for free. The hard truth here is giving away our valuable services for free has a pretty negative impact on the economy and on our businesses. Listen in for what you can do instead OR how you ca...

Hey rebels, this week on the podcast Natalie Sisson of the Untapped Podcast is here to share how you can get paid to be YOU, even during this pandemic. As we know (because we hear it everyday) these times are so new and uncertain to so many people. If you're an online entrepreneur, this change probably feels somewhat easier. But there's also so many people who are completely having to pivot to the...

How are you feeling at this moment? All feelings are welcome. For me, I'm feeling grounded, optimistic, and curious. I'm always feeling a little curious, I must say, but I'm curious about what's next. So on the podcast today, I wanted to share with you various resources that are helping me right now to navigate these times and the resources that are working for me. I encourage you to take what you...

A one star review on the 3 Word Rebellion book opened up my eyes to a huge bias of mine-- I believe everyone is a thought leader (even you). You can be a thought leader because no matter what your industry that you're in, no matter what your area of expertise, no matter if you are a multi-passionate, every industry can be improved in big and small ways, and it doesn't have to take a big massive th...

Should you be marketing and selling during a pandemic? You’re not going to like it or maybe you will…the answer is……I. DON’T. KNOW. But you do. So, this week on the Rebel Rising Podcast I’m asking some open-ended questions to help you decide what's best for you and your business when it comes to marketing and selling during a pandemic. But the bottom line is, don’t hide, don’t disappear because Co...

In the last episode of the podcast, we talked about the three signature stories that your business needs to turn strangers into clients, connection stories, reason to believe stories, and, elevated social proof stories. However, now that you know the story types, you may be wondering how to source ideas for them as well as how to write them to make them enticing for your audience. So, using inspir...

Do you ever wonder what makes certain business owners successful? It's the stories they tell. Naturally, human beings are storytelling machines because we want to be relatable, we want to connect with each other and find our common ground. This truth is one that every business owner should keep in mind when creating content that will help turn strangers into clients. So, today on The Rebel Rising...

Hey rebels, this week Claire Pelletreau joins me on The Rebel Rising Podcast. Claire is one of my own favorite podcasters, and a rebellious entrepreneur that I've looked up to and learned a lot from myself. Today we talk about the journey of her podcast and it's own transformation, as well as how she uses her show to grow her list and her income. More importantly, Claire shares why she's rebelling...

Raise your wine glass because it's the first anniversary of the the 3 Word Rebellion book and we're celebrating all week! Despite a pretty successful launch, there are still a couple things I wish I had done differently, which is exactly what I'm going to talk about on this week's episode of the Rebel Rising Podcast. Along with lessons learned, I'm also sharing what's happening next for the book a...

If you could gain 100 new followers this coming week, could you make it happen? Unfortunately, I think a lot of people wouldn't know how to make this happen. This is because most business owners don't know how to intentionally capture the hearts and minds of people who don't know them at all. So, this week on the podcast I'm going to be talking about how you can create content with intention, cont...

I get this question a lot about creating a persuasive brand message that gets your business known is: when does it make good sense to work on your message? And that's a really good question. So I want you to understand two things. Number one, why should you even care about having a message and two, when and when should you think about working on that message?  There are three signs or inflection p...

Lacy Boggs, content mastermind and owner of her own marketing agency, is joining me on the show. She's introducing Leadership Marketing, which I believe is the best way to get your message seen. Leadership Marketing breaks away from cookie cutter marketing practices, because when your marketing is the same as everyone else's, that's all your audience sees. This episode is for you if you're worn ou...

If you've tuned into the last few episodes, you know that I've realized I haven't been playing big enough in my business, I haven't been doing the work to create a true movement. So, today on the show I'm covering the 7 principles to turn your business into a movement. These principles are simple in theory, but they are far from easy to implement. So tune into to get one step closer to creating th...

Today on the Rebel Rising Podcast I'm going to be asking you three key questions that will help grow your business into a movement. The answers to these questions provide the foundation for your business and for your movement. And the good news is, you most likely have the answers to at least half of these questions, right? So dig in with me as we go through each question to make the beginning of...

Welcome back to the Rebel Rising Podcast as we dive into the first episode of 2020. Today I'm sharing author, Charlie Gilkey's, life cycle of a business because I think it's important to know where you are in order to decide what your next step should be. Whether your business is just a seed in your mind, or you're booked out, the life cycle will help you craft the plan that will launch your busin...

It's beginning to look a lot like Christmas, isn't it? This is the last episode of the Rebel Rising Podcast for 2019 and for today's episode, I wanted to do a little something different. It's not just the last episode of 2019, I'm also getting ready to celebrate 8 years of the Communication Rebel. In honor of that, I wanted to give you eight business lessons that I have learned throughout these ei...

Today on the podcast we're going to continue to talk about your marketing investment and how you can get the most ROI out of each marketing dollar you can spend. I'm sharing three stories of actual clients of mine to show you the difference that good messaging can have on your marketing success. Why do I believe that messaging is so important when it comes to marketing? Messaging is the engine tha...

One of the things that breaks my heart more than anything is people setting their money on fire when it comes to marketing. Entrepreneurs spend money on these elaborate funnels, marketing teams, webinars, and more with absolutely zero ROI. Here's the truth though, It doesn’t matter how great the marketing strategy is or how talented your marketing team is or how high tech your funnel is if your me...

Have you ever sat down and thought about what your message does for your business? I mean, really think about what the words on your website or the post you share on social media do for you and your business 24-hours a day, seven days a week. Those words bring new people to your community, bring you clients and bring you more opportunities to share that message. Your message does a ton for you and...

Hey, hey rebels. If you're feeling stuck in your business, then today's episode of the podcast is just for you. Casey Jourdan is joining me today and we're talking all about he pursuit of evolution and what this means for your business. Here's a big hint, you don't have create a course, a webinar, or even a mastermind. You only need to do what feels right for you. For a full transcript with links...

Do you ever find yourself doubting yourself? I know I have. There are many symptoms of self doubt like perfectionism, procrastination, and so much more. Self doubt can hold you back in your business and in life. Today on the podcast I'm going to share a simple exercise that I use when I feel self doubt creeping in. This exercise is going to revolutionize the way you think about yourself. It's goin...

Hey, hey rebels. Today on the podcast I'm not only reminding you that success doesn't happen overnight, but explaining why this is so. It all boils down to the Diffusion of Innovation Theory. If you're a long time listener of the podcast then you've heard me talk about this theory before, but today I really wanted to dive into it. It's important to understand how an idea spreads and ultimately get...

Erica Courdae, entrepreneur, coach, and consultant, is joining us on the Rebel Rising Podcast today. We're talking all about the necessity of talking about important and necessary topics in a safe space creates change and helps people feel comfortable, open, honest, and forward focused. If you've been waiting for the rebel take on diversity and inclusion, this episode is it. For a full transcript...

It can be easy to blame yourself when your messaging isn't working, especially if you feel like you have trouble accurately putting into words exactly what is that you do. On today's episode of the Rebel Rising Podcast I am sharing with you one really important thing to consider when perfecting your messaging: your audience's frame of reference. Visit this episode's show notes page for a full tran...

Register for the Free 3 Word Rebellion Workshop here: www.drmichellemazur.com/webinar Hey, hey rebels the other day on the Rebel Rising Facebook community, one of the members had an excellent question, "How do I promote my 3 Word Rebellion?" I was searching for resources to give him when I realized I have never told you the whole framework of the 3 Word Rebellion, only bits and pieces.  Once you c...