Make Marketing Make Sense

Welcome back to another fascinating episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Sam Olmsted, the Managing Director of Online Optimism, to delve into the fascinating world of AI in marketing. Join us as we explore the intricacies of leveraging Chat GPT and other AI technologies to enhance productivity and creativity in marketing strategies. Sam shares in...

In this episode of Make Marketing Make Sense, join us as we delve into the realm of data-driven insights with our special guest, Katherine Simon. Josh Owen, your host and guide through the marketing landscape, sits down with Katherine, the Group Director of Account Strategy at Zehnder. Together, we explore the compelling reasons behind the importance of data collection for businesses. Discover how...

Welcome to Make Marketing Make Sense! In this insightful episode, our host, Josh Owen, engages in a dynamic conversation with Rachel Ledet, the Owner of 30/90 Marketing Company. We delve into the world of email marketing in the digital age, exploring its effectiveness in B2B sales. Join us as we discuss the power of targeted emails, segmentation strategies for diverse audiences, and the success st...

Welcome to "Make Marketing Make Sense"! In this episode, we're joined by Peter Nguyen, the innovative owner of Banh Mi Boys. Join host Josh Owen as we unravel the story behind the evolution of this family business into a groundbreaking restaurant. Peter shares how he blends tradition with creativity, making Vietnamese cuisine at Banh Mi Boys a unique and unforgettable experience. Exp...

Welcome to another compelling episode of "Make Marketing Make Sense" with your host, Josh Owen. In this edition, we're thrilled to have Carla Pesono, a seasoned Food Influencer, joining us for an insightful conversation. Explore Carla's fascinating journey from TV anchor to a prominent figure in digital food content, as we discuss the keys to her success and the evolving landscap...

In this insightful episode of Make Marketing Make Sense, we delve into the dynamic world of marketing with our esteemed guest, Olivia Matthews, the President of SMPS. Join your host, Josh Owen, as we explore the intricacies of marketing strategies and gain valuable insights from a seasoned industry leader. Together, we navigate through the challenges and opportunities in the ever-evolving landscap...

Welcome back to another insightful episode of Make Marketing Make Sense! We're excited to have Blair Broussard, Owner of BB Squared Consulting, as our special guest. In this engaging conversation with host Josh Owen, we delve into the crucial role of effective communication in the foundation of a successful business. Blair, a self portrayed corporate comms fortune teller and culture ringleader...

Welcome to another thrilling episode of Make Marketing Make Sense! Join us as we sit down with the mastermind behind Los Jefes Restaurant, Oscar Chimal, to explore the world of festival marketing. Discover how Oscar transformed the Cinco de Mayo Festival from humble beginnings into a massive 4,000-attendee spectacle. In this engaging conversation, Oscar shares insights into the evolution of his fe...

Welcome to another insightful episode of Make Marketing Make Sense! In this engaging conversation, we unravel the fascinating podcast journey of Eric Falgout, host of "Eric's ADHD Experience," as he navigates from grassroots beginnings and a career in hair styling to venturing into the podcast community. Host Josh Owen discusses Eric's podcasting evolution, emphasizing the import...

Welcome to another exciting episode of "Make Marketing Make Sense" with your host, Josh Owen! In this episode, we sit down with Jason Otis, our esteemed guest and Senior Creative Director at LCMC Health. Join us as we delve into the art of branding and marketing within the vibrant and diverse culture of New Orleans. Discover how we, at "Make Marketing Make Sense," explore the c...

In this exciting episode of Make Marketing Make Sense, we dive into the vibrant world of music camps in the heart of New Orleans. Join us as we welcome a special guest, David Adams, to the show. We explore the unique concept of music camps and their impact on the local music scene, as well as the potential for building an extensive music catalog. Discover the magic of New Orleans' musical cult...

Welcome to another exciting episode of "Make Marketing Make Sense"! In this installment, we're joined by the incredible Michael Hecht, and we're diving deep into the world of marketing strategy. Join us as we explore the secrets to creating impactful marketing campaigns that truly resonate with your target audience. Michael shares his wealth of experience, providing valuable insi...

In this episode of "Make Marketing Make Sense," we're thrilled to have Katherine LeBlanc as our special guest. Join us as we delve into the world of franchise marketing, discussing its significance and exploring how Katherine helps franchise brands create sustainable marketing programs. We also touch on the challenges of hiring young marketers and the value of bringing in seasoned pr...

Welcome to another exciting episode of "Make Marketing Make Sense." In this episode, we're joined by the brilliant Cleveland Spears, who shares his invaluable insights on the importance of relationship building in B2B marketing. We, at Comfy Stone, are thrilled to have Cleveland on our show, and together, we dive deep into the world of effective marketing strategies and relationship...

Welcome to another exciting episode of "Make Marketing Make Sense"! In this episode, our host, Josh Owen, sits down with Sam Olsted from "Online Optimism," a full-service digital marketing agency. Together, they explore the power of social media in shaping and projecting a company's culture. Sam shares insights on how to use different platforms effectively to connect with c...

In this exciting episode of "Make Marketing Make Sense," join host Josh Owen as he delves deep into the world of social media marketing with special guest Dom Lewis, a social media influencer and professional athlete. Discover the secrets behind Dom's meteoric rise on platforms like Instagram, TikTok, and more, and gain valuable insights into growing and maintaining your social media...

In this episode of "Make Marketing Make Sense," our host discusses the incredible world of podcasting with Ewell Smith. Ewell is not only a franchise coach but also the host of the "CloseTheDeal.com" podcast. Join them as they delve into the power of podcasting, its benefits, and practical steps to start your own podcast. Learn how podcasting can elevate your authority, expand...

Get ready for an electrifying episode of "Make Marketing Make Sense"!  Join us as we sit down with Pastor Everett of Rock of Ages Church, a true community leader in the heart of New Orleans. In this captivating conversation, we'll explore how Pastor Everett's innovative approach to pastoring has revitalized his church and led to incredible growth, all while harnessing the power o...

In this episode of "Make Marketing Make Sense," we dive deep into the world of authentic brand building with our special guest, Elisa Cool Murphy, a seasoned realtor and Team Cool Murphy team leader. Discover the power of storytelling in marketing, the role of social media in connecting with clients, and the art of being open and vulnerable to attract the right audience. Elisa shares her...

In this episode of "Make Marketing Make Sense," we dive deep into the world of marketing with Rami Bader, a seasoned restaurateur from New Orleans. Join us as Rami shares his invaluable insights into the power of digital marketing for restaurants and how it transformed his business, including a viral campaign featuring the "ultimate Bloody Mary." Discover practical tips and fir...

In this episode of "Make Marketing Make Sense," we talk with Raquel Paiz, the marketing manager at the Hyatt Regency in New Orleans. We dive deep into the unique marketing strategies employed by the hotel industry and discuss how to make marketing efforts more effective. Raquel shares insights on targeting group business, navigating seasonal fluctuations, and the importance of focusing o...

Looking to revolutionize the world of non-profit organizations? Join us for an insightful conversation with Larry Irvin, the CEO of "Brothers Empowered to Teach." In this episode, Larry discusses how non-profits can amplify their impact through strategic marketing and dynamic leadership. Larry breaks down the barriers of traditional non-profit leadership, advocating for a more visible an...

In this episode, Scott Sternberg shares how he built up his law firm’s brand equity during the pandemic by creating educational content. When the world shut down in the spring of 2020, Scott and his team sprang into action to deliver needed content, such as how to get a PPP Loan. This content built the law firm up as an authority figure, giving them more brand awareness in the process.  About Scot...

In this episode, Ciara Green shares how she helps businesses clear up their branding and marketing as if they are going to sell the company.  About Ciara Green  Ciara is the owner of “Signed Ciara,” a marketing agency that specializes in constructing and supporting woman-owned businesses and individuals in all phases of growth from start-up to established. With vast experience in crafting brands,...

In this episode, Sonny Lee shares how he continues to grow his organization to support fatherless boys in the city of New Orleans. About Sonny Lee  As Founder and CEO of Son of a Saint, Sonny has dedicated his life to transforming the lives of fatherless boys. Since the organization's inception in early 2011, Sonny has grown Son of a Saint to now serve 200 mentees with an operating budget of m...