Make Marketing Make Sense

Sara Scioneaux is the founder of Florence Creative, a marketing agency known for its innovative approach to branding for startups. In this episode, Sara dives deep into the essentials of building a brand from scratch, emphasizing the importance of understanding your target audience and maintaining consistency. She shares insights on how startups can define their mission, vision, and values to crea...

Host Josh Owen dives into the nuances of effective design with Mary Louise, the founder of Quirkus. They discuss the importance of differentiating your brand through unique, well-thought-out design strategies and the pitfalls of relying on common templates. Mary Louise emphasizes the value of involving designers early in the branding process to ensure your visual and messaging elements align seaml...

Matt Pruett, a marketing consultant and the founder of Ninety-by-three, recently shared insights on a podcast about the critical issue of marketing misalignment. He likened the concept to a spine that needs proper alignment, explaining that just like a misaligned spine can restrict physical movement, misaligned marketing can limit a business's growth and success. He stressed that realigning ma...

Emily Diament, founder of Diament Public Relations, delves into the dynamic changes within the public relations industry, particularly in the wake of COVID-19. She highlights the significant impact of the pandemic on various sectors, including the drastic effects on media outlets, which have led to reduced coverage and necessitated a keener management of client expectations by PR professionals. Em...

In this episode of "Make Marketing Make Sense," host Josh Owen dives into an enlightening conversation with Lauren Siegel, Managing Director at Trepwise, about innovative approaches to business leadership designed to combat burnout and enhance organizational efficiency. Together, they explore the transition from traditional hierarchical structures to cutting-edge shared leadership models...

Join us on this insightful episode of "Make Marketing Makes Sense" as our host, Josh Owens, sits down with Liz Williams, the visionary founder of the Southern Food and Beverage Museum. In this engaging conversation, Liz delves into her personal journey of starting and maintaining her own podcast, "Tip of the Tongue." She shares valuable lessons on the importance of consistency,...

Welcome back to another fantastic episode of Make Marketing Make Sense, hosted by Josh Owens! In this episode, we sit down with Grayson Gravras, a talented Freelance Graphic Designer and Brand Content Manager at Common House, to discuss the crucial role of graphic design in modern business. Join us as we explore why investing in graphic design is essential for differentiating your brand, making it...

Welcome to another episode of "Make Marketing Make Sense" with your host Josh Owen! In this episode, we dive into the fascinating world of attribute-based hiring with our special guest, Jennifer Jeansonne, the owner of JAJ Consults. Join us as we explore how this modern approach to recruitment focuses on the specific skills and qualities needed for success, rather than just years of expe...

Welcome back to another episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Will Scott, CEO and Co-Founder of Search Influence, to explore the exciting world of AI and SEO marketing. Will shares the story behind Search Influence and highlights the core elements of effective SEO: keywords, content, and links. Discover how the company focuses on achieving tangibl...

Join us on this episode of  Make Marketing Make Sense , hosted by Josh Owen, where we delve into the art of building a thriving social media community with special guest Allison Herrera, Owner of Uptown Girl Media. Together, we explore how engagement, brand identity, and the right content strategy can transform a medical business's online presence. We discuss how blending educational content w...

Join us for another episode of  Make Marketing Make Sense  with our host, Josh Owen, as we welcome Jordan McConnell, Director of Brand & Marketing at Common House. In this insightful conversation, Jordan shares how Common House is redefining the concept of social clubs by creating inclusive spaces where people of all backgrounds can connect over food, drinks, and curated experiences. Learn how...

Welcome to another insightful episode of "Make Marketing Make Sense," hosted by Josh Owen. In this episode, we're thrilled to have Kayla Morrison, Founder of Krewe Media, join us to dive deep into the world of Meta ads and their pivotal role in e-commerce success. Kayla brings a wealth of experience and a unique perspective on digital advertising, focusing on making high-impact, cost...

Welcome back to the "Make Marketing Make Sense" podcast, where we delve into the transformative power of digital sales and networking. In our latest episode, host Josh Owen is joined by Tom Martin, the visionary Founder of Converse Digital and author of "The Invisible Sale." Together, they explore the evolution of LinkedIn from a secondary platform to an indispensable tool for...

Join us on "Make Marketing Make Sense" as host Josh Owen welcomes Will Monson, the Director of Communications and Marketing at Holy Cross School, for a deep dive into the nuances of podcasting. In this episode, we explore the unique challenges and opportunities of starting and sustaining a successful podcast. From leveraging minimal investments in equipment to finding and refining your n...

Welcome to a compelling episode of Make Marketing Make Sense, where host Josh Owen is joined by Gibran Nassif, the Social Media Manager at AVIXA. This episode dives deep into the essence of experimentation in marketing strategies for 2024, emphasizing the rapid evolution of social media platforms and the importance of staying agile through creative content experimentation. Gibran shares invaluable...

Welcome to another insightful episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Kristin Marshall, the Digital Marketing Manager of Urban South, to delve into the fascinating world of digital marketing in the beverage industry. Join us as we explore the innovative strategies and tactics that Urban South employs to connect with their audience in a crowded marke...

Welcome to Make Marketing Make Sense with your host Josh Owen! In this episode, we sit down with Coco Darrow, the Co-Founder of Stronghold Studios, to delve into the fascinating world of marketing and entrepreneurship. Join us as we explore Coco's journey in building Stronghold Studios from the ground up, and uncover the strategies and insights that have propelled her company to success in the...

Welcome back to Make Marketing Make Sense! In this episode, our host Josh Owen sits down with the insightful Mariska Morse, Co-Founder of Salon 22, to delve into the intricacies of marketing in the salon industry. Join us as we uncover invaluable insights on how to effectively market a salon business, navigating the challenges unique to this dynamic industry. Mariska shares her wealth of experienc...

Welcome to another insightful episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Samira Medina, the Communications Coordinator at the New Orleans Chamber Of Commerce. Together, we dive deep into the world of social media creative strategies, focusing on the success story of our "Think Local NOLA" campaign. Samira shares valuable insights on defining...

Welcome to another exciting episode of Make Marketing Make Sense! In this episode, our host, Josh Owen, sits down with Maggie Robert, the Founder of MCR Marketing & PR, to delve deep into the world of Public Relations (PR). Join us as we explore the ins and outs of PR strategies, the importance of proactive approaches, and the significance of targeting specific audiences. Maggie shares valuabl...

Welcome back to Make Marketing Make Sense with your host, Josh Owen! In this episode, we sit down with Elliot Hutchinson, the Creative Director of Son of a Saint. Join us as we delve into the world of impactful marketing strategies in the nonprofit sector. Elliot shares his insights on leveraging creativity to raise awareness, engage communities, and drive meaningful change. From storytelling to b...

Welcome to another exciting episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Mark Romig, the Creative Marketing Director of New Orleans & Co. Join us as we dive into a captivating conversation about the ever-evolving landscape of marketing, particularly in the realm of tourism. Mark shares invaluable insights into leveraging digital strategies and influe...

In this episode of Make Marketing Make Sense, we sit down with Emma Hoeiris-Andersen, the Client Relationship and Marketing Manager of Leaaf Environmental, to delve into the world of sustainable marketing strategies. Join our host, Josh Owen, as we explore how Leaaf Environmental has successfully integrated environmental responsibility into their marketing efforts, while still achieving business o...

Welcome back to Make Marketing Make Sense! In this episode, we sit down with Becker Hall, the CEO of Hogs For The Cause, to delve into the world of nonprofit marketing and community engagement. Join us as we explore how Hogs For The Cause has successfully utilized marketing strategies to raise awareness, mobilize supporters, and make a meaningful impact in the lives of families facing pediatric br...

Welcome to another insightful episode of Make Marketing Make Sense! In this edition, our talented host, Josh Owen, engages in a captivating conversation with the brilliant Caroline Morgan, Creative Marketing Director at AOS. Join us as we delve into the world of creative marketing strategies, exploring innovative approaches and gaining valuable insights from Caroline's extensive expertise. At...