Make It Happen with Iyia Liu

In this episode, Iyia discusses strategies for growing wealth over time. She starts by emphasising the importance of starting your own business, highlighting the unlimited earning potential and ability to build equity. She then explores the benefits of investing in the stock market, including compound growth and the potential for significant returns. Finally, she touches on the power of real estat...

In this episode, Brieana Thompson, a workplace wellbeing specialist and life coach, joins Iyia to discuss how to overcome imposter syndrome. Imposter syndrome is the disconnect between our self-perception and who we believe we need to be in order to embrace new opportunities. Keywords imposter syndrome, self-doubt, fear, perfectionism, overcoming imposter syndrome Takeaways Imposter syndrome is th...

Greta Kenyon, founder of Together Journal, shares her journey of creating a fresh and modern wedding and lifestyle magazine. She saw a gap in the market for a magazine that catered to contemporary couples who wanted a fashion-driven and non-traditional approach to weddings. Greta started the magazine in 2016 and has since grown it into a successful business. She emphasises the importance of trusti...

Jenny Joblin, founder of Federation Clothing, discusses her journey in the fashion industry and the evolution of the brand over the past 24 years. Takeaways Balancing creativity and business aspects is crucial for running a successful fashion brand. Maintaining quality in products is essential for building a loyal customer base. Social media plays a significant role in brand visibility and marketi...

Leah Lim, owner of Ellen Studio and Branded, shares her journey as a entrepreneur in the graphic design and packaging industry. She discusses the importance of branding and how it impacts a business's success. Leah also provides insights into her process of creating customised branding and packaging solutions for clients. She emphasises the need for consistency in branding and the role of soci...

In this episode, Iyia discusses how small businesses can compete with low-cost retailers like Temu and Shein. Iyia explores the reasons why people buy from these retailers, such as fast and free shipping and low prices. She also provide strategies for small businesses to differentiate themselves, including identifying niche markets, focusing on brand building, and offering personalized experiences...

In this episode, Iyia and Brieana Thompson discuss the topic of hating your job and how to switch to something more fulfilling. They explore common signs of job dissatisfaction, the reasons people feel unhappy in their jobs, and the impact on mental and emotional health. Keywords job dissatisfaction, switching careers, mental health, self-awareness, confidence, fear of judgment, transferable skill...

In this episode, Iyia discusses why price does not matter when it comes to purchasing decisions. The main theme is the importance of value and how it outweighs the price tag. The episode emphasises that value is subjective and differs for each individual. From a business perspective, the focus should be on delivering the best value to customers rather than solely competing on price. Keywords price...

In this episode, Iyia discusses the fear of judgment and the fear of failure that often hold people back from achieving their dreams. She emphasises that external factors like luck or inheritance are not the primary drivers of financial success, but rather hard work, strategic decision-making, and perseverance. Keywords fear of judgment, fear of failure, financial success, luck, inheritance, hard...

Kennedy Anderson, the creative director and entrepreneur, discusses his three current businesses: @thewhiteningco, @Kontentandco, and @kollection.co.nz. He shares his journey from starting as a photographer to building multiple brands and agencies. Kennedy emphasises the importance of knowing your value and focusing on one thing. He also talks about the challenges and lessons learned from scaling...

In this episode, Iyia, Mike, and James from Lighthouse Financial discuss five ways to build wealth. They start by emphasising the importance of cashflow and budgeting, highlighting the need to set goals and work backwards to create a budget. They also discuss the significance of accountability and controlling your environment to achieve financial success. Keywords money, wealth, cashflow, budgetin...

In this episode, Iyia and Brieana Thompson discuss how to find happiness in life and work. They explore the importance of work-life balance and the impact it has on overall well-being. Keywords happiness, work-life balance, life coach, signs of unhappiness, science of happiness, managing stress, self-care Takeaways Work-life balance is crucial for overall well-being and happiness. A life coach hel...

In this episode, Iyia explores the concept of 'fake it till you make it' and its pros and cons. She shares personal stories of feeling nervous and awkward in professional situations and discusses the benefits of faking confidence to overcome self-doubt. Takeaways Faking it till you make it can boost confidence and encourage personal and professional growth. However, there are risks of dish...

Iyia discusses her experience of paying Kylie Jenner $300,000 for a single Instagram post to promote her shapewear business. She explains how influencer marketing has evolved over the years and shares her insights on the benefits and strategies of working with influencers. Takeaways Influencer marketing is an effective strategy for businesses, and many success stories can be attributed to it. A co...

The episode discusses the importance of networking and how it can impact financial success and overall wealth. Iyia shares personal examples of how her network has led to opportunities and exposure in her businesses. Takeaways Attending relevant events and using social media are effective ways to make networking connections. Nurturing and maintaining relationships is essential for long-term networ...

Sera Cruickshank , owner of the Diamond Shop, shares her journey of transforming a 30-year-old brand and building a successful online profile. Takeaways Rebranding and creating a luxury experience can help attract and retain customers. Effective marketing strategies, such as social media and influencer partnerships, can drive growth without paid advertising. Taking calculated risks is essential fo...

Iyia and Jayde discuss how Iyia started her gift box business, Celebration Box. They talk about the bootstrapping techniques Iyia employed to start the business with limited funds, including partnering with a talented cake maker and using influencer marketing. They also discuss the challenges they faced, such as logistics and perishable items, and the lessons they learned along the way. In this co...

This episode discusses the best marketing strategies for businesses on the Instagram platform. The episode also explores the different generations and their preferred marketing strategies, from traditional advertising for the silent traditionalists to video content and influencer collaborations for Gen Z. The three winning Instagram marketing strategies highlighted are investing in paid advertisin...

Iyia and Courtenay Read (Monique - Shortland Street) discuss the acting world, her experiences in the industry, and her approach to self-care and managing stress. Courtney shares her belief in manifesting goals and the importance of having a strong support system. Takeaways Believe in yourself and manifest your goals Surround yourself with a supportive network Embrace rejection as a stepping stone...

Gabrielle Kirk, founder of Papier HQ , shares her journey of starting and growing her successful online retail business specializing in custom wall art and stationary. Gabby discusses the initial steps she took to start her business and the challenges she faced along the way. She highlights the significance of having a business plan and finding a mentor to provide guidance and accountability. Gabb...

This episode discusses how to get your products into retail stores, whether online or physical. The pros of selling products through retail stores include expanding your audience, gaining legitimacy for your brand, and increased sales. However, there are also cons, such as reduced profits due to smaller margins and potential exclusivity agreements. Takeaways Selling products through retail stores...

In this episode, Iyia discusses the misconception that entrepreneurs need to reinvent the wheel to succeed. She emphasizes that many successful entrepreneurs have built their businesses by pursuing existing opportunities and products. Takeaways Leveraging existing products or services and adding a unique spin can differentiate your business from competitors. Being original without reinventing the...

In this episode, Iyia discusses how to be more productive and get more done in 2024. Takeaways Procrastination diverts time away from important tasks and should be addressed. Categorize goals into short-term, medium-term, and long-term to provide clarity and structure. Use prioritization techniques like the Eisenhower matrix or ABC prioritization to manage tasks effectively. Establish work-life ba...

In this episode, Iyia and Leah discuss tips for navigating your 20s. They cover topics such as finding your passion, avoiding comparison, investing in yourself, exploring alternative pathways to university, managing money, taking risks, embracing change, and asking for help. They also encourage listeners to step out of their comfort zones, embrace new opportunities, and not be afraid of failure. A...

In this episode, Your Host Iyia and Lisa Dudson, an experienced Financial Advisor, have a conversation about managing money. Takeaways Conscious and mindful spending is crucial for effective money management. Credit cards can be dangerous if not used responsibly, and debit cards are a better alternative. Buy now, pay later schemes can lead to debt and should be approached with caution. Having a bu...