Make It Happen with Iyia Liu

In this episode, I break down the exact strategy that took my shapewear brand from a $300-a-week side hustle to $3.5M in the first year. Then how I went on to scale multiple seven and eight-figure product brands. You’ll learn: The Accidental Discovery Method - how one impulse purchase led me to a winning product and how you can find yours. The Social Proof Snowball Strategy - the organic mar...

Are subscriptions quietly draining your bank account? In this episode of Make It Happen thanks to Uber One! , I reveal how I uncovered over $400 a month in forgotten subscriptions, and how you can do the same. You’ll learn why we fall into the “subscription trap,” the psychology companies use to keep us hooked, and my step-by-step system to audit your own accounts. By the end, yo...

How do you turn a $3,000 idea into 100,000 sales in under three years? In this episode of Make It Happen thanks to Uber One, I take you behind the scenes of building Celebration Box. From spotting the opportunity on Instagram, to the viral moment that brought in 3,000 orders in a single week, to the chaos that nearly broke the business. I share the three biggest lessons I learned along the way: so...

Thinking about hiring your first team member? Get it wrong and it can drain your cash and slow your growth. Get it right and it can transform your business. In this episode of Make It Happen (thanks to Uber One), I share the 5 signs you’re ready to hire, who your first hire should be, and how to do it without the overwhelm. If you’re stuck doing everything yourself and wondering if it&...

Ever wonder why some entrepreneurs stay stuck making $2-3K/month for YEARS while others replace their salary in 6-12 months? It's not luck or a better idea - it's strategy. In this episode, I break down the exact roadmap for transitioning from side hustle to full-time business, including: ✨ The mindset shifts that separate side hustlers from business owners ✨ Why most people plateau at $3K/month...

So many founders spend months perfecting their website, packaging, and social media… only to launch and hear crickets. Here’s the reality: going live isn’t the finish line, it’s the starting line. In today’s episode, I’m sharing the real reason launches often fall flat, and what to focus on if you want sales and momentum that last long after launch day.&nb...

Most of us grow up with money rules designed to keep us safe, not wealthy. Meanwhile, rich families are quietly passing down a completely different set of rules, the kind that create generational wealth. In this episode, I’m sharing the invisible money lessons the wealthy teach their kids, and show you how to start applying them in your own life. If you’ve ever wondered why some famili...

We’ve all been told the same retirement story: just keep contributing to KiwiSaver, 401k, or super and you’ll be fine at 65. But what if that advice is setting you up for financial stress instead of freedom? In this episode, I break down why the traditional retirement plan is broken, the real numbers behind it, and what actually works if you want real financial security and choice in y...

Building a business isn’t just about landing one-time sales - it’s about turning first-time buyers into loyal fans who keep coming back. In this episode, I share the mindset shifts and strategies that transformed my own businesses from chasing random sales to creating steady, predictable growth. If you want customers who stick with you, rave about your brand, and make scaling easier, t...

Should you double down on organic content, or is it smarter to put your budget into paid ads? In this episode, I break down the pros, cons, and hidden pitfalls of both - plus share the framework I use to help entrepreneurs decide where their next dollar should go. 🎧 Listen now and get clarity before you waste time or money. 👉 www.makeithappen.org.nz 📲 Socials: @makeithappen See omnystudio.com/l...

You don’t need more motivation - you need systems. In this episode, Iyia breaks down the harsh truth about motivation and why it's not what builds real businesses. While others waste time waiting for inspiration to strike, successful entrepreneurs are using simple, repeatable systems that drive consistent growth, even on their worst days. You'll learn: Why motivation is unreliable for busi...

Why “Good Enough” Makes More Money Than Perfect (And How Perfectionism Is Keeping You Broke) Are you stuck trying to make everything perfect before you launch? Spending weeks polishing a post that gets 12 likes? Still tweaking your product while someone else is selling thousands? This episode is your wake-up call. Perfectionism isn’t a high standard, it’s a trap. And it’s costing you money, moment...

Will Your Business Idea Make Money or Flop? How to Know BEFORE You Waste Time & Money Wondering if your business idea is a winner or a total flop waiting to happen? You're not alone - and this episode could save you months of wasted time, energy, and money. In this power-packed episode, I’m breaking down a brutally honest framework to help you validate your business idea, understand if peo...

How to Turn Social Media Content into Daily Sales (Without Being Pushy) Struggling to turn your social media followers into paying customers? You’re not alone, and this episode is about to change that. In this episode, I break down the exact social media content strategy I use to drive daily sales, build trust, and grow online revenue without sounding salesy or spammy. Whether you're selling physi...

Everyone told me the supplement market was way too saturated. I did it anyway and built Luxe Fitness into a multi-million-dollar brand. In this episode, I break down exactly how I succeeded in one of the most competitive industries, and how you can do the same in any “saturated” market. What you’ll learn: Why market saturation is actually a green flag, not a red one My exact framework for standing...

From minimum wage to multi-millionaire - here are the skills that actually build wealth (and they don't teach these in University) Are you tired of feeling like your education didn't prepare you for real-world success? Whether you have a degree or not, there are specific wealth-building skills that can change your financial future - and you can start learning them TODAY. In this episode, I break d...

The Hustle Culture Lie: How Your Job Is Secretly Designed to Keep You Broke Are you stuck in the corporate hamster wheel, working harder but never getting ahead financially? This episode will completely change how you think about building wealth. What You'll Discover: ✅ The 3 toxic beliefs about career success that keep high-achievers broke ✅ Why your "safe" job might be your bigge...

Feeling lonely at the top? Losing friends as you level up? This episode exposes the brutal truth about the "success penalty" that every ambitious woman faces - and gives you the exact framework to build your Rich Girl Circle. Perfect for: Female entrepreneurs, ambitious women, business owners, side hustlers, women in leadership, career-driven women, and anyone building wealth while navig...

In this episode, Iyia sits down with Simran Kaur , the inspiring founder of Girls That Invest, a global platform transforming how women and minorities engage with investing. What started as a side project quickly grew into a movement, helping close the financial education gap and making investing feel less intimidating and more empowering. Simran opens up about navigating the male-dominated world...

In this episode of the Make It Happen podcast, lyia interviews Mitch Lowe, the founder of Audiology Touring, who shares his journey from a young entrepreneur launching a clothing store to becoming a prominent event promoter in New Zealand and Australia. Mitch discusses the importance of building relationships, navigating challenges, and maintaining a resilient mindset in the competitive events ind...

In this episode of the Make It Happen podcast, host Iyia discusses key lessons from Stephen Bartlett's book, The Diary of a CEO. She emphasizes the importance of patience, investing in oneself, building a supportive network, and defining personal success. Iyia shares personal anecdotes and practical tips to help listeners navigate their own journeys in business and personal growth, encouraging the...

Summary In this episode of the Make It Happen podcast, host and entrepreneur Te Kahukura Boynton shares her inspiring journey of founding Māori Millionaire, a platform dedicated to empowering Pasifika and Māori communities through financial literacy. Te Kahukura discusses the importance of representation in finance, the challenges she faced in her early career, and the mindset shifts necessary for...

Summary In this episode, Iyia discusses practical strategies for saving money to fund a side hustle. She explores the common challenges people face when trying to save, such as low income, high expenses, and lack of financial discipline. Iyia shares her personal experiences and offers actionable advice on increasing income through side gigs, managing expenses, and the importance of financial disci...

Summary In this episode, we explore the journey of Kate, the founder of Moodi, a rapidly growing supplement brand. Kate shares her entrepreneurial journey, the challenges she faced, and the importance of community engagement in her business. She emphasises the significance of mindset in overcoming fears and taking the leap into entrepreneurship. The conversation also touches on the future aspirati...

Summary In this conversation, Iyia and Luke discuss the critical importance of financial literacy and the lack of practical money management education in traditional schooling. Luke shares his personal journey from being a chartered accountant to realizing the need for better financial education. They explore the challenges of managing money, the impact of beliefs on financial decisions, and the i...