Made Locally

What if scaling your business meant changing almost everything except your mission? In this episode of Made Locally, host Rahul Jaswa sits down with Maiko Kyogoku, founder of Bessou, to unpack how she evolved a neighborhood Japanese restaurant into a growing multi-channel food brand spanning fast-casual dining, airport retail, and packaged consumer products. From navigating seasonal demand and pan...

What if the difference between a restaurant that lasts ten years and one that disappears in three has nothing to do with the food? In this episode of Made Locally, host Rahul Jaswa sits down with Ryan Pernice, founder of R.O. Hospitality and owner of Table & Main and Osteria Mattone, to explore the operational systems, technology decisions, and leadership principles that create sustainable restaur...

What if the most powerful brands aren’t built around products at all, but around the feeling they create? In this episode of Made Locally, host Rajul Jaswa sits down with Zhena Muzyka, founder and master tea blender of Magic Hour, to unpack how she transformed decades of experience in fair trade tea, herbalism, and healing practices into a lifestyle brand centered around ritual, connection, and co...

What if the reason your marketing isn’t working has nothing to do with your ads? In this episode of Made Locally, host Rajul Jaswa sits down with Lauren Petrullo, Founder and CMO of Mongoose Media, to unpack why most local businesses misunderstand marketing from the start. From building brand awareness on a $5/day budget to creating follow-up systems that actually convert leads into customers, Lau...

What if your biggest growth problem isn’t marketing but who you’re attracting and how you’re pricing? In this episode of Made Locally, host Rajul Jaswa sits down with Kelly Lang, co-owner of Zivel Palm Coast, to unpack how he went from tech sales burnout to building a $50K/month performance and recovery studio. From discovering his unexpected ideal customer to using pricing as a filter for quality...

What if the biggest obstacle holding back your income isn’t your skill but your pricing and positioning? In this episode of Made Locally, host Rajul Jaswa sits down with Jean-Michel Chalayer, founder of LeSalon and CEO of Jena, to break down the real economics of going solo in the beauty industry. From why most professionals undercharge to how just 100 loyal clients can fully book your schedule, h...

Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and gro...