M Path

Ever found yourself wondering how to distil your brand's essence into a few powerful words? That's exactly what we're unwrapping in this episode, diving deep into the art of creating compelling, memorable taglines that not only define who you are and what you offer, but also evoke emotion and differentiate  your brand. Whether you're running a membership community, a signature course, or simp...

Picture this: I'm out shoe shopping. Not exactly where you'd expect a business breakthrough, right? But it was in that moment I landed a major contract. The secret? My key messages. This anecdote brings us to the heart of this episode, the power of key messages. In this episode, we explore the process of creating authentic key messages that resonate with who you are at your core. I'm sharing my tr...

Ever felt like your business is losing its soul? Like you're constantly putting on a show, instead of showing up as your authentic self? In this episode of M Path, I peel back the layers to uncover the essence and importance of vision and values in business.  We explore how our values should be seen more than they're heard and how they should serve as our beacon and our signature essence. We'...

For many years, I felt isolated on my creative journey, struggling to connect with people who truly understood my passions and ambitions. That all changed when I discovered the power of the coterie, a close-knit group of independent spirits united by common ideals. They say that it takes a village to raise a child, well it’s not too dissimilar with a creative business either. The people around you...

Are you ready to unearth the magic of authenticity in your marketing? In this episode, we look at how the digital world has transformed the way we connect with audiences, shifting from an old-school, dictatorial approach to an authentic, people-focused one.  I explore the problems with crafting a persona that isn't true to who you are, whilst embracing your imperfections for a more relatable...

What does it mean to change from head-oriented marketing to heart marketing? How can authenticity, integrity and identity connect us to our audience in a more authentic and meaningful way? Join me, Jess Collins, in our first M Path episode as I share my personal journey and experiences that led me to embrace the path of heart marketing. We discuss the importance of intuition, intention, creation,...

Welcome to M Path, the podcast for meaningful marketing for soulful creatives. We are all taught to follow the same route, one of high growth and fast pace. But what if you wanted to take a different path? Or as we call it in my membership community, The Empress Practice. I have all the badges of societal success, I followed the masses - the blueprint for societal success, but when you strip it al...