Jess Collins
M Path
I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challengi...
Be sure to visit the podcast's website and support the creator: www.jesscollins.co.uk
Author
Jess Collins
Category
Podcast website
Latest episode
Jul 2, 2025
Where to listen?
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Episodes
Signing Off for the Summer 02.07.2025 14:06
I’m signing off for the summer with a warm, heartfelt farewell, treasuring two years of connecting with inspiring, soul-driven entrepreneurs. M Path has always been about the gentle strength of authenticity, fostering genuine community, and finding your people in a fast-paced, superficial world. I’m taking a step back to recharge and reconnect with my own path, and I encourage you to do the same....
Podcasting with Purpose 25.06.2025 20:05
Two years of podcasting have been a heartfelt journey, powered by late-night recordings, a simple mic, and a love for marketing. As I prepare for a summer break, I’m reflecting on 100+ episodes—why most podcasts fail, and how purpose, planning, and authenticity keep M Path thriving. I’m thrilled to launch “Podcasting with Purpose” in the Empress membership, featuring a workbook, video, and live Q&...
The Shape of Summer: A Summer Stroll or a Summer Sprint? 18.06.2025 26:18
Feeling called to a quieter summer or a vibrant online glow-up? In this episode, I share the tender loss of my beloved dog, Rufus, guiding me toward a softer, slower season. As I mark three years of my Empress community and two years of this podcast, I invite you to choose your summer path. Opt for a six-week “anti-social” pause to step away from social media, reconnect with your heart, and find p...
What to Do When You're No Longer in Alignment with Your Business 04.06.2025 19:36
Feeling like your business no longer fits the person you’re becoming? In this episode, I share my story of walking away from a thriving creative agency that left me unfulfilled. Stepping away revealed a truth: change isn’t failure—it’s growth! Letting go, even when the money’s good, frees you from clinging to something misaligned, like forcing strawberries to grow in winter. I’ll guide you, sharin...
How to Be More Distinctive in Your Copy 28.05.2025 23:20
So much copywriting feels like a dull echo of everyone else. In episode of M Path, I explore crafting words that shine with authenticity. Drawing from years of spotting cliché traps in client copy, I share 10 heartfelt ways to make your writing pop. Ditch cold corporate vibes and weave stories that pull your ideal audience close—this is your nudge to stand out, not blend in. I’m all about a softer...
The Hat Trick of Ts 21.05.2025 22:14
Struggling to make your brand stand out? In this episode, I share why customer experience crushes flashy ads, using my “hat trick of Ts” (tease, talk, taste) to spark word-of-mouth that sells. Forget pricey campaigns that fizzle—learn why they fail and how Fred, a hotel worker, turned a guest’s day around with a warm smile and “mistake” coffees. I’ll share how to create small, heartfelt moments th...
I'm Bringing Sexy VAC 15.05.2025 17:33
Struggling to turn likes into sales? In this episode, I’ll reveal how to use Vulnerability, Authenticity, and Connectivity (VAC) to create content that converts. Forget boring posts that flop—learn why they don’t work and how a raw, unfiltered Instagram Story led me to a rare wood burner. I’ll show you how to craft honest, heartfelt stories that resonate with your audience, whether you’re a photog...
5 Ways to Weave Wellbeing into Your Work 07.05.2025 14:03
Feeling creatively drained? Fresh from a soul-reviving holiday, I’m sharing five heartfelt ways I blend wellness into work. Picture voice notes on Cornwall cliff runs, sea-swimming with a friend, or client chats on dog walks. You’ll see how these ignite sharp focus and bold ideas for any project. You’ll leave ready to weave movement, nature, or mindfulness into your routine, unlocking vibrant work...
Self Worth, Work and a Taurus New Moon 01.05.2025 16:13
Feeling a bit lost in the chaos of work or life? Channelling the warm, grounding energy of the Taurus new moon, I dive into why self-worth is the heart of true success. With raw honesty, I unpack the exhausting hustle culture and “fake it till you make it” myths that wear down creative souls, drawing from the real struggles of my coaching clients—those battles with comparison and self-doubt we all...
Package Means Penis 24.04.2025 14:52
Ever wondered why some marketing copy wraps you in a cozy hug while others hit like a corporate ice bath? In this episode, I share why words like “package” might spark visions of David Bowie’s iconic vibe—if you know, you know—instead of your irresistible offer. I dive into dodging those awkward “weed words” that yank readers out of the magic, sharing quirky tricks like proofreading backwards or s...
What to Do When You're at a Standstill 16.04.2025 21:58
I know how it feels when your business is a whirlwind, pulling you toward burnout. I’ve been there. This M Path episode is for anyone whose business feels like it’s shaken by stress and those heavy retrogrades. I’m here to help you hear the universe’s gentle nudge to pause, to find courage in slowing down when everything screams to keep going. Together, we’ll look at your business with fresh, hone...
Why Making Money Matters 09.04.2025 33:12
Want to know why money’s a hush-hush topic for creatives—and how to make it work for you? In this episode, you’ll get why cash matters without ditching your values. I’m spilling insights from my best month yet, showing how it bought me a summer off with my family—not to brag, but to prove you can build a life that doesn’t drain you. You’ll hear hard-earned lessons: why half of small businesses flo...
5 Spiritual Practices I Use in My Business 02.04.2025 26:19
Curious about the mystical side of entrepreneurship? In this episode, I share five spiritual practices—astrology, crystals, lunar phases, tarot, and more—that have transformed my business and life. These tools fuel my creativity, spark big manifestations (like my dream home with a wood burner!), and keep me grounded. From casual dabbling to full embrace, I share how affirmations and visualisation...
The Season of Authenticity 27.03.2025 21:32
This week on M Path, I’m diving into the raw fire of Aries season, with that rare Aries eclipse—the last on this axis for nearly a decade—stirring things up. We’ll get real about stripping away the noise to find who you truly are. I’m talking about why authenticity isn’t just some fluffy idea—it’s the beating heart of anything worth building, whether that’s a business, a connection, or a life that...
Do You Need a Call to Action 20.03.2025 11:53
Wonder if your social posts come off too pushy?  This episode’s about why less can hit harder. Constant selling feels like unskippable ads—people zone out. But real connection, like sharing know-how or building community, lands better. Calls to action? Think seasoning: a pinch enhances, too much spoils.  Ready to dial it back and sound more like you? Find out more about Jess and the...
5 Days to Better Content 13.03.2025 25:10
Want to transform your content in just five days? I got you. I’m launching a no-nonsense challenge to shake up your content marketing game—think five-minute daily tasks (or a bit more if you’re up for it). No jargon, no fluff—just practical steps: audit your stuff, set clear intentions, know your audience, structure smartly, and create killer ideas. In this episode, I’m sharing proven tips fro...
The Double Content Calendar 06.03.2025 13:28
Do you ever wonder why your content feels like a last-minute mess, even with a plan? I've been there. In this episode, I’m sharing my double content calendar trick—a game-changer that keeps my brand strong and stress low, no matter what life throws at me. It’s a 90-day overview for big-picture clarity, plus a two-week sprint to stay ahead. Think spring skincare posts or Mother’s Day florist reels,...
Quickfire Tips to Improve Your Instagram Content 27.02.2025 25:51
Struggling to make your Instagram content click? Trust me, I get it—I’ve been there, watching posts flop and wondering why they’re not connecting. In this episode, I’m sharing 11 quick, heartfelt tips that pulled me out of that rut and have helped so many others too. It’s about leaning into what works, knowing what you want to say, and truly getting who you’re talking to. I’ll walk you through how...
The Power of Duality 19.02.2025 17:30
Have you ever felt torn between different parts of yourself? I know I have. In this episode, I explore the power of embracing duality — allowing all the different sides of us to coexist. We often think we need to be one thing, but in reality, it’s the contradictions and complexities that make us unique and whole. I share how, as content creators and entrepreneurs, we get caught in labels and expec...
How to Attract Clients Outside of Your Circle 13.02.2025 19:55
In this episode, I’m sharing some of my favourite, no-nonsense ways to connect with new people and grow your business beyond your circle. We’re diving into seven simple, soulful strategies—like teaming up with others, creating content that really clicks, and building a community that feels like family. I’ll also share the power of referrals and why real, heartfelt conversations are more valuable t...
Making Intentional Space to be Creative 06.02.2025 21:42
In this episode, I’m sharing some of my favourite, down-to-earth ways to carve out time for creativity, even when life feels non-stop. I walk through 10 thoughtful strategies that you can weave into your day—like taking creative breaks, choosing a notebook over your phone, and embracing the quiet to let your ideas flow. I also share the magic of solo creative dates and the power of journaling to s...
Create Content for Your Audience Not the Algorithm 30.01.2025 27:28
What’s the key to creating content that truly connects with your audience – without getting lost in the noise of social media trends? In this episode, I share the art of crafting authentic content for your audience, rather than just chasing the algorithm. It’s easy to get caught up in the latest trends and viral strategies, but the real magic happens when your content resonates on a deeper level....
6 Shifts to Change Your Sale Status 23.01.2025 28:16
How can changing your attitude towards sales transform your business? In this episode, I share six mindset shifts to help you build genuine connections with potential clients and increase sales without being pushy. Sales often has a bad reputation, with many entrepreneurs worried it makes them seem manipulative. But what if you could view sales as a way to serve your clients, rather than a hard se...
Open Letter to An Emperor 16.01.2025 13:28
How would your business and personal life change if you no longer felt the need to impress others? In this episode, I dive deep into the “emperor epidemic”—a term that reflects the ego-driven, overinflated marketing and leadership approach that many entrepreneurs fall into. I explore how embracing vulnerability, authenticity, and soulfulness can be the true secret to lasting success. I challenge t...
Remedy for Overthinking Your Content 08.01.2025 25:04
What’s the real reason you hesitate to post your content? Are you struggling with overthinking, self-doubt, and the fear of how others will react? In this episode, I dive into the remedy for content paralysis and how you can start posting confidently, without second-guessing yourself. Through personal stories and actionable tips, I explore how to overcome the perfectionism that holds so many creat...
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