Karine Szegedi, Felicitas Morhart

Luxury On Air

Business EN ↓ 55 episodes

Luxury On Air explores the trends, innovations and personalities defining and redefining the luxury industry. Delving into the real-world, theoretical and strategic implications of running and growing luxury brands in our ever-changing world, this podcast brings together global thought leaders, business leaders, brands, retailers and consumers. Hosted by Karine Szegedi and Felicitas Morhart, Luxury On Air is brought to you by Deloitte Switzerland and the Swiss Center for Luxury Research. Karine and Felicitas bring their knowledge of the luxury goods industry from two very different vantage poi...

Author

Karine Szegedi, Felicitas Morhart

Episodes

Season 1, Episode 5: Pursuing a digital path – Richemont's experience in China with Frank Vivier 01.09.2021 56:04

How technology and technology companies are stimulating luxury brands to have a rethink In this episode Karine talks to Frank Vivier, Chief Transformation Officer at Richemont, about what luxury brands, and brands in general, can learn from the organisational agility of tech companies, including the use data and technologies. The two also discuss why the purchase of luxury goods is bound by emotio...

Season 1, Episode 4: Sustainability and innovation at Breitling with Georges Kern 01.08.2021 27:37

Although luxury goods are built to last, the notions of consumption and sustainability can seem incompatible in the long run. In this episode, Georges Kern, CEO of the Swiss luxury watchmaker Breitling discusses his company's sustainability journey, the role innovation plays and his own thoughts on a sustainable future. LinkedIn Georges Kern: www.linkedin.com/in/georges-k-623169156/ Karine Szege...

Season 1, Episode 3: Building and growing luxury brands: the example of Porsche 01.07.2021 16:45

Driving brand loyalty and revving up for the next generation Build it and they will come is no longer a given for luxury brands given changing consumer behaviours and shifts towards more sustainable consumption. In this episode, Sebastian Ackermann, Brand Management and Marketing Strategy at Porsche, talks to Felicitas about the need for contemporary brand management and how Porsche is expanding t...

Season 1, Episode 2: Liquid luxury with King's Business School and Cass Business School 01.06.2021 47:44

How contemporary consumer values affect traditional notions of luxury Felicitas takes us to London in this episode to interview Giana Eckhardt from King's Business School and Fleura Bardhi from Cass Business School. Founders of the notion of "Liquid luxury" Giana and Fleura discuss what this more transient form of consumption means, the societal, cultural and market drivers of this concept, and th...

Season 1, Episode 1: The evolving nature of luxury with Luxury Tribune 01.06.2021 44:11

Changing notions of materialism in an increasingly dematerialised world This inaugural episode, hosted by Cristina D'Agostino, editor-in-chief of "Luxury Tribune" welcomes Karine Szegedi and Felicitas Morhart, the visionaries behind and future hosts of Luxury On Air. The trio discuss the inspiration behind the podcast, give a preview of the themes being covered in upcoming episodes and talk about...