Luxury Listing Specialist - Dominate High End Listings In Any Market

10 years ago I retired from my full-time "job" as a high school teacher to focus on my passions and I’ve been an entrepreneur ever since. I’m so excited to share with you my 10-year anniversary of following my passion, luxury real estate, and I want to offer an encouraging message. Isn’t it time you, too, stepped out of your comfort zone and moved on to your goals? Like Mark Twain once said, "Twen...

Many agents are pleasantly surprised at how well the industry has done in spite of COVID-19, but we’re not out of the woods just yet. If we want to safeguard our success throughout the pandemic, there are some adjustments we need to make.   The consumer’s wants and needs have shifted during this time, so it’s never been more important to meet them where they are. What is the COVID-era buyer lookin...

As a luxury specialist, your goal is to get in front of as many high net-worth individuals and influencers. That is why we’re going to be discussing the LUXE Networking Group, which is a way for agents to get more opportunities to interact with the right people.  

Everyone deserves the opportunity to own a home, but many minority groups like the LGBTQ+ community hold back from homeownership. What’s stopping LGBTQ+ consumers from buying the homes of their dreams? Only 49% of the American LGBTQ+ community own property, compared to the 65% national average. That’s a wide gap, mostly created by safety concerns.  How can real estate professionals create a more i...

When you’re marketing your luxury listings, you’re most likely going to be dealing with both buyer's agents and the buyer. This is why it’s so important that you do everything in your power to ensure that they both have the Ritz Carlton experience when seeing one of your listings. It will involve a few extra questions and a bit more research, but it could be the "experience" that gets them to pick...

The industry as we know is undergoing unprecedented changes, but that doesn’t mean we’ll never recover. In fact, we have a chance to come out of this experience stronger than ever before. How has the industry progressed since the start of COVID-19, and what results can we expect to see in the future?  In light of the changes in our world, it goes without saying that we need to rethink how we provi...

As an agent, your environment can shape you and your production. That’s why today I'll talk about the importance of surrounding yourself with positive influences. As they say in real estate, it’s all about location, location, location, and you need to get to a place where you can work on your business, be productive, and also be positive. 

There are so many platforms designed to help agents list properties, but often those systems don’t communicate with each other. This means agents end up working harder than they should in the back end. Having systems in place is meant to help businesses run more smoothly. If a system is too complex or isolated, it creates bottlenecks which impacts efficiency in our business. It’s crucial that all...

COVID-19 has thrown us into a crisis market, so we have to be strategic about our next moves. Are there any ‘right’ or ‘wrong’ paths to take as we navigate this uncharted territory? How does our mindset affect our response?   There are so many opposing views on what should or shouldn’t be done during the pandemic, and many real estate professionals are finding themselves unsure of how to respond....

For the past 3 years, the Luxury Listing Specialist Podcast has given listeners access to top real estate professionals in the luxury space. From advice on how to enter the market to how to expand internationally, we’ve strived to be the go-to platform for expert information. We’ve seen a lot of changes in the market since we first launched. Have the best practices shared in our past 99 episodes s...

I used to teach health and physical education when I was going through college, and that’s where I learned the ‘K.I.S.S.’ method—Keep It Simple, Stupid. When it comes to discerning why a home isn’t selling on the market, it really is important to keep the diagnosis simple. Today I’m sharing the three reasons why properties don’t sell, along with a brief brand update.

Professionals in every industry need to adapt to the new normal and real estate is no exception. To outlast COVID-19 and see great results for years to come, you have to start being more open-minded with the way you run our businesses. Embracing technology is no longer an opt-in; you have to take advantage of what’s on offer if you want to keep our clients interested in our services.  What core el...

When a buyer’s agent inquires or sets up a showing for your luxury listing, chances are they’re not an experienced luxury agent. Perhaps the particular buyer they are working with is their "trophy client.” As a marketing specialist, you want to make that agent feel good, and that their "experience" working with you or showing your luxury properties is different and better than the competition. Tod...

Real estate has always been a relationship-based industry, so agents need to find ways to keep communicating with their spheres in the age of social distancing.  Is it even possible to build relationships with prospects and clients during social distancing? How can you build genuine bonds with people during this time? The world may have come to a standstill recently, but you’re lucky to live in an...

Do you know who your intended buyer is for the home you represent? This is something you need to know if you want to market that home to a larger pool of buyers. Think of the buyer as your home’s “avatar”— it can take many forms, but you need to know who it is before the home goes live on the MLS if you want to sell it for top dollar. 

In the wake of COVID-19 and the economic shift, it’s important to take stock of your costs, but you also have to be sure you have effective software systems in place. Is it possible to keep costs low without compromising on the systems you use? Times of crisis are an extremely important time for business owners in any sector: where you choose to save money tells people about the character of your...

We believe the best way to show your credibility is to be the author of a book. Through our Luxury Rockstar Package, you’ll be featured on the cover of your very own book—a book you don’t even need to write! We’ve already written it, but we’d like to share it with you to help you stand out amongst the competition as a published author in real estate.

Any agent taking their first step into the luxury market should see their first listing as an opportunity & ‘trophy listing’. However, it can be an anxiety-inducing experience breaking into the market when you have no experience in the luxury homes or high-end markets. How can we land our first trophy listings and how can we be honest about your lack of experience in the market, without scaring po...

Why should someone hire you versus the competition? If you’ve never asked yourself that question before, you need to start today, because the answer will lead you to today’s topic: developing a unique value proposition. A unique value proposition is a simple, concise statement that explains why someone should hire you instead of the competition.

Starting fresh in a new market can be a daunting experience for agents, and making a name for ourselves can be incredibly difficult when we don’t have a database. How can we establish ourselves as successful agents when we’re new to an area- and what can we do to win over the local luxury market? How can we compete alongside agents who have been serving the area for decades? On this episode, Realt...

In this episode, we will talk about an amazing property that we are marketing right now at just under $3 million. It has some amazing features, such as an indoor saltwater pool, but we wanted to make these features pop on camera and video.

Hope everyone is staying healthy and positive with COVID-19. When our economy loosens up, there will be many high net worth buyers aiming to purchase more international properties. Agents should familiarize the complexities of international transactions. What concerns do high net worth sellers have when choosing agents? What are the benefits of buying properties in Mexico? Do we need to be fluent...

Do you know how to use the power of demonstration in real estate? The power of demonstration means showing people—not telling them—how you can sell their home faster and for more money than anyone else, and today I’ll share several ways you can leverage the power of demonstration. The first is through video books.

Hope everyone is staying safe and healthy with the Corona Virus. Real estate is an industry experiencing significant change, and one of those changes is cryptocurrency in transactions. How does it work and what is the underlying technology that makes it so favorable in business? How should real estate agents be approaching this technology? In this episode, Donald Hyun Kiolbassa, real estate and es...

When it comes to marketing a client’s home, you need to figure out what to do in order to position their home more effectively to a larger pool of buyers. In this week’s post, I discuss the power of certain "before and after" marketing materials that will help you, as an agent, communicate to taste-specific clients about the importance of broadening their home’s appeal, therefore increasing the nu...