Luxury Listing Specialist - Dominate High End Listings In Any Market

Did you know you can leverage price per square foot for all your high-end luxury properties? It’s true, and today I’ll tell you how. The Marketing Luxury Group recently leveraged the price per square foot of three properties to help their sellers get a great deal.

The Certified Diversity Specialist Designation (CDS) is launching with its first live virtual training on March 30, 2021.  For details and to register for the Certified Diversity Specialist Certification Designation, visit www. DiversityDesignation.com   For $50 off, use the promo code: Luxe when signing up. America’s population is changing, and so is the ratio of homeownership in the country. As...

Marketing a luxury home takes creativity. One great vessel to show your creativity is through a luxury lifestyle video. We made one recently for a $7.25 million listing we have right outside of Chicago. We highlighted the pool and all of the entertainment space, which is really going to entice buyers.  

Being an agent in the luxury market is hard work. Not only are you dealing with some seriously discerning clients, but you also have huge commissions on the line, so impressing them and bringing your A-game is key.  This week, Wade Hanson, #1 estate broker in Minnesota and Western Wisconsin, shares his story behind his successful Remax Results agency. Wade has taken the Luxury Listing Specialist D...

Have you heard of a no-reserve auction? Today I’m sharing a bit about what that is with an example of one of our current ones. Unique, high-end properties with a seller motivated by time rather than money are great candidates for a luxury auction. In this example, our client’s home is being marketed at $3.5 million. Listen to learn more. 

Save The Date!  Our next live virtual online Luxury Designation Training will be on March 17th. All the details can be found at:   www. LuxuryDesignation.com One of the most important qualifications of a real estate agent is their ability to negotiate effectively. What makes an agent a skillful negotiator is understanding the negotiating process and being able to navigate through the multiple issu...

Not all contacts in your database are created equal. Certain clients and contacts require more touches, and others require less. That’s why it’s so important to segment your list. I use the “A, B, C” method that prioritizes my best clients. Listen now to learn more about how to properly segment your list.  

Whether you’re new to the real estate industry or you’re an experienced agent, you already understand the power of association and networking. Meeting new faces and talking about your business to others is not only essential for success, but also for getting referrals.   However, this can be challenging due to Covid- 19 restrictions, so we have to think outside the box. Real estate is a people bus...

What is a CLUE report and how can it help both your buyer and seller clients? CLUE stands for “Comprehensive Loss Underwriting Exchange,” and it’s how most insurance companies submit their claim history. If someone’s buying a home and wants to know what kind of insurance claims are a part of that home’s recent history, that’s what the CLUE report provides.  

The LGBTQ movement has come a long way. But as the nation continues to confront discrimination of all kinds, there's still a lot of work to be done... and housing equality is no exception.    With that said, it's such an honor to have John Thorpe with us. John's been in real estate since 1999. He's also the Inaugural President of the LGBTQ+ Real Estate Alliance (The Alliance). The Alliance was fou...

Do you know how to get the attention and impress the builders and developers in your area? Today I’ll tell you what you need to know to start bringing value and eventually start doing business with these potential clients. First, you need to know that nothing happens overnight, so you will need to play the long game. With them, it’s a marathon, not a sprint. Remember, they primarily care about "Wh...

2020 was a year unlike any other. But even with the challenges brought by the pandemic, the luxury real estate market has remained resilient and is strong in many markets.   So what are the best practices that have helped top agents and industry leaders pivot and thrive during this period? What do top coaches recommend in order to bring value to clients?    In this episode, I had the pleasure of s...

Today’s video is all about state and local taxes (SALT). As you may know, there’s a $10,000 cap per household (not per person) on what homeowners can write off when filing their income taxes. State and local taxes have been impacting luxury home sales the most, but have also affected resale of all price points—particularly in states with higher property taxes. This is why it’s so important that yo...

As the new year approaches, we have to start thinking about what we can do to move our industry forward, and one of the best ways to do that is by creating a more inclusive environment. Everyone deserves to feel welcome in real estate, and we all have a role to play in fostering greater diversity in the business. The only problem is, many of us just don’t know where to begin.  How can we make more...

If you’re taking on a listing that far exceeds the price points you’re used to, maybe your first luxury listing appointment—it’s only natural that you’ll have some nerves to overcome and questions to ask. Today I’m sharing what you should and shouldn’t do if you want to position yourself better than the competition and snag that "trophy listing". Kirk is an eXp agent in Louisiana who had invested...

The onset of COVID-19 threw a massive wrench in the works for agents looking to enter the luxury space, but it doesn’t have to be a barrier to entry. That’s because, pandemic or not, people will always need somewhere to live.    Still, it’s understandable for agents new to the space to have some concerns taking their business forward during this period. Which strategies guarantee great results in...

Are you going the extra mile to create conditions in which your sellers feel most at ease? The value of safety and security simply can’t be overstated. Today I’ll be sharing the pros and cons of putting homes on the market during this unprecedented time. While there are plenty of things you can do to make sellers feel more comfortable with listing now, it really depends on how motivated they are a...

In light of the coronavirus outbreak, having an online marketing strategy has become critically important in our business. Today I’ll tell you how to craft a successful online marketing strategy by following a few key steps. First, your listings need to have amazing photos. If their photos are terrible, nothing else matters.

When 2020 began, none of us could have predicted the worldwide shutdowns that would take place. With so many barriers to business as usual, many agents found themselves afraid to connect with clients and have been stagnating as a result.   However, some agents took this time to pivot strategies and connect in new ways, like video, and they’re the ones who will be seeing great results for the fores...

Hope you are staying healthy and positive. The coronavirus has caused the real estate industry to go digital, and today I’ll educate you on a great digital marketing strategy: the drive-by open house. This is a strategy my team has used in the past to generate more online views, which increases the probability of more qualified showings.

The luxury market can be extremely intimidating, especially for newer, less experienced agents.    The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done.    How can you get over your feelings of self-doubt for good?   ...

Whether you’re a team leader, a broker-owner of a boutique, or a big franchise owner, the importance of having a luxury division that offers agents the best tools and resources can’t be overstated. Having a strong luxury division will help attract top-producing agents, and it will also boost the credibility of a brokerage's brand.  

Real estate professionals are more than just salespeople, we’re community builders and leaders. That means it’s up to us to be there for those who need us. It’s easy to get caught up in the business aspect of real estate, but we have to remember that at its core, real estate is a people’s business. We need to shift our focus towards supporting our communities and approaching from a place of servic...

Hope everyone is staying safe out there with the Coronavirus. Have you had trouble converting potential clients into clients in the past? Today I’ll share a solution to this problem. The answer is simple: be more likable. Perhaps you have heard the famous quote from Theodore Roosevelt: "Nobody Cares How Much You Know, Until They Know You Care."  

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results. What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the sam...