Lunch Hour Legal Marketing

Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM data...

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.  _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is de...

This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today’s big thing—The News: Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for...

Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and create processes and automations that keep your ide...

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question...

Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be.  We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency guarantees success? Flashy promises from marketin...

100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year? _____________________________________________ What should diversity look like in your legal marketing? The ever-growing Spanish-speaking market has made...

Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future. ____________________________________________________________ Time to dust off the crystal ball, but first, the guys take a look back and show off their brilliant powers of...

If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh… you’ll see.  _____________________________________________________________________ Unexpected, unnecessary gifts can be pretty darn impactful, and they might just be an awesome way to express your esteem for a valu...

Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas?  _______________________________________________________________ Lawyers aren’t known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In fact, if you’re not investing enough in your mark...

Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you keep content that brings in plenty of web traffic but no new customers? _______________________ Is Google engaging in some sneaky tactics? Ad prices continue to rise, but many lawyers are feeling like their Google ads are less and less effective. What’...

What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency.  ______________ With ChatGPT by our side, social media might just have the potential to become more inauthentic than ever. If, that is, you employ AI to generate your content full-time. So… should you? Gyi and Conrad talk throu...

Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm.  ----------- You want growth for your law firm, so what’s your plan? Gyi and Conrad have had too many lawyers tell them, “I don’t know… you tell me!” So, that’s what we’re doing today. The gu...

The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you better learn how NOT to annoy your audience, because no one likes a spammer.  ----------- We at the Lunch Hour pod took down your marketing questions at Clio Cloud 2023 and MTMP, and the guys are ready...

Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they dig into the problems and limitations associated with current perceptions of ROI. ------ Should you trust AI for good legal advice? Apparently, 27% of you do, but that stat is making Gyi and Conrad pretty concerne...

The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap.  ----- Welcome back to school, kids. Today’s lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right person at the right time. How do you do that? Gyi...

Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance.  ----- Let’s take a look at a few lawyers’ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent “graffitied” billboards stunt. The legal community has pegged this as...

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. ----- Improving your SEO performance is always a good idea, but there have been disagreements of late as to whether deleting underperforming content is a means to that end. So, what’s the deal? Should you, indeed, prune legacy content? As u...

Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way?  ----- Even though the guys hate marketing bullshit, they happily bullshit their way through a chat with returning FOP Paul Faust! Paul gets razzed a bit after a 2019 DotCom Magazine cover story resurfaced and gained him another round of congratulations fro...

Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign.  ----- Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad find themselves wondering why. And, is coaching truly beneficial to you in your legal practice? The guys hash out why today’s lawyers are seeking professional coaches at an ever-quickening pace, and whet...

If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The Algos and then share the next two picks for your marketing dream team.  ----- Social media algorithms have more changes than a Thelonious Monk composition, which kinda sucks when you’re just trying to get your conten...

How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and share the all-too-rare questions you really ought to be asking.  ----- When you work with a marketer or set about your own campaign, what are the main questions you need to consider? As it turns out, most lawyers...

This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream team. --- Money is time and time is money, so exactly how much of both should you be putting into your marketing schemes? Gyi and Conrad have the magic percentage right here in this very podcast, so put your growth mi...

At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into new practice areas, and all that jazz! --- In what may be the most significant change to online search ever, Google announced the AI-powered SGE (Search Generated Experience) and Perspectives....

Kickin off with the news: blogger/lawyer Dan Harris of China Law Blog spent his May the Fourth testifying to congress about a different empire (of sorts) at a hearing titled: Rule by Law: China’s Increasingly Global Legal Reach. So, let’s talk about blogs. Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blog...