Loyalty Wired
Loyalty Wired
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.
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Episodes
Podcast 44 - Are customer's needs changing? 29.11.2022 39:43
In this podcast we explore how customers loyalty needs have changed since lockdown from three corners of the globe. With special guests David Andreadakis, Charlie Hills and Adam Posner.
Podcast 43 - Tiers Or Tears? 09.11.2022 26:02
In this podcast we explore where and when tiers work as a mechanic with special guests Phill Hawkins and Phil Gunter.
Podcast 42 - Maximising Hyper - Collectors 06.10.2022 29:05
In this episode we will explore how programs can work with, rather than against hyper-collectors. With Rob Burgess, Editor, Head for Points and Alan Lias, previously VP of Customer Loyalty at Virgin Atlantic.
Podcast 41 - Measuring Program ROI 09.09.2022 34:24
In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.
Podcast 40 - Status Match - Aquiring High Value Customers 20.07.2022 18:51
In this express episode we explore the role status matching can play in helping airlines win back high value customers. With Phil Gunter and Mark Ross-Smith.
Podcast 39 - Elevating Loyalty To The Boardroom 29.06.2022 29:56
Podcast 39 is out now! In this podcast we explore how program managers can ensure that loyalty has a place in boardroom discussions. With Adam Posner and Alan Lias. Click here to register https://newworldloyalty.com/#podcast.
Podcast 38 - Loyalty Fraud 07.06.2022 44:35
In this podcast explore the ins and outs of loyalty fraud. How does it happen, how can it be managed and what steps can you take to make your programme safe? With Michael Smith, Maciej Tyczyński of Comarch and Nik Laming.
Podcast 37 - Learning About Loyalty 17.05.2022 34:34
In this podcast we explore learning about loyalty by discussing where loyalty professionals can turn to find out more about our fascinating industry. With Paula Thomas, Graeme Thomson and Adam Posner.
Podcast 36 - Open Banking Extra Time 26.04.2022 10:41
Extra Time! As the discussion often continues after the mics close he is a behind the scenes view of what happened next with additional case studies and content.
Podcast 36 - Open Banking 26.04.2022 39:58
In this podcast we explore the phenomenon of open banking and ask if it will really will be the “next big thing” in loyalty? With special guests David John and Craig Grimshaw.
Podcast 35 - Loyalty Startups 05.04.2022 23:34
In this podcast we explore the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both have years of experience in loyalty but also have direct experience of building and ultimately selling loyalty start-up businesses.
Podcast 34 - Why Programs Fail 15.03.2022 21:53
In this podcast we explore why programmes fail. With Phil Ginter and Alex Tavera the panel uses experience from hundreds of programs to explore what can go wrong and how to address problems early.
Podcast 33 - Informal Loyalty 24.02.2022 21:07
In this podcast we will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, Adam Posner and Mark Ross-Smith.
Podcast 32 - Financial Fitness 03.02.2022 22:49
In this podcast we will explore what action you can take to ensure that your program is fit for 2022. With special guests Adam Posner and Stuart Melim, our very own financial fitness gurus.
Podcast 31 - 2022 New Years Loyalty Resolutions 18.01.2022 15:09
In this quick podcast we discuss New Year's resolutions that could make a big difference to your programme in 2022. With many familiar voices including Phil Gunter, David Canty, Stuart Melim, Adam Posner, Simon Morgan and David Feldman.
Podcast 30 - Predictions For 2022 17.12.2021 15:45
In this podcast we make our predictions for the loyalty industry in 2022 and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward, Adam Posner and Simon Morgan.
Podcast 29 - Review Of Our Predictions For 2021 07.12.2021 23:22
In this podcast we review our predictions for 2021, compare then to what actually happened and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward and Simon Morgan.
Podcast 28 - Interview With Bryan Pearson 24.11.2021 25:56
In this podcast we break from our usual format to interview loyalty legend Bryan Pearson, bestselling author of The Loyalty Leap and former President of LoyaltyOne. In the podcast we explore Bryan’s career and views on data, personalisation and how the loyalty industry has adapted to change.
Podcast 27 - Keys to Success in telco or utility loyalty programmes 08.11.2021 36:05
In this podcast we explore the unique challenges of building a successful loyalty strategy for a telco or utility companies. With special guests Camilo Courtnay and Charlie Hills. #loyaltypodcast #loyalty #marketing #vodafone
Podcast 26 - B2B Loyalty 22.09.2021 29:43
In this podcast we explore the growing phenomena of Business-to-Business loyalty programmes where companies reward clients for purchasing products rather than directly rewarding the end consumer. With special guests Mark Maclure of Stream and our very own Adam Posner.
Podcast 25 - Loyalty Wallets - Opportunity Or Threat? 02.09.2021 33:28
In this podcast we explore loyalty wallets and ask if they are a threat or an opportunity for programme managers. With special guests Radinck van Vollenhoven of Stocard, Phil Hawkins of Flybuys and Pavel Los from Shell we explore the question with a Global panel with experience from both sides of the fence.
Podcast 24 - Can Loyalty Solve Big Issues? 11.08.2021 30:30
In this podcast we explore if loyalty can have an influence beyond marketing and help solve wider problems with society. With special guests Dave Canty and Adam Posner.
Pod 23 - Small Changes That Make A Big Difference 30.07.2021 31:32
In this podcast we explore how small tweaks to a programme can make a big difference. With special guests Stuart Dinnis, Phil Gunter, Craig Grimshaw and Adam Posner.
Podcast 22 - Merchant Funded Rewards 14.07.2021 45:30
In this podcast we explore how merchant funded rewards can drive $ millions in revenue for loyalty programmes and how programme managers can plan for a future without cookies. With special guests James Berry from Collinson Group, James Little from TopCashback and Craig Grimshaw from New World Loyalty.
Podcast 21 - Blockchain Loyalty 29.06.2021 37:06
In this podcast an expert panel explain what blockchain and crypto currency is and how this technology can be best applied to loyalty and loyalty programmes. With special guests @Philip Shelper, @Gabriele Giancola and @Stuart Dinnis. See comments below for links to listen on Spotify, Apple and the web. #loyaltypodcast, #marketing, #loyalty.
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