Loyalty Wired

With recent changes to Air Miles in Canada and Nectar in the UK, the coalition model continues to evolve. But will it go extinct? Iain Pringle explores the seismic shift in the New Zealand loyalty landscape that led to the demise of the FlyBuys coalition while Rick explores the rise of the “Zero Consumer” and Airbnb’s customer loyalty strategy.

This week Rick Ferguson revisits US credit card regulations and asks what a settlement could mean for issuers and merchants and explores whether loyalty to apple is a pleasure or a pain.

As loyalty is now truly a global market in this podcast we compare research studies from two sides of the globe with Adam Posner in Australia and James Davies of Mando Connect in London.

This week Rick Ferguson travels to the European Union for a look into the current state of General Data Protection Regulation compliance, Charlie Hills, of WPP, gives a summary of the UK loyalty market and Amanda Cromhout shares her inspiration for setting up the Blind Loyalty Trust.

Newscast 1 - In our inaugural episode of the Loyalty Newscast we bring you the latest industry news, discuss proposed changes to the US credit card market, explore sports loyalty and ask what loyalty lessons we can all learn from Taylor Swift. With special guests Jill Goldword, Tom Cowgill, Marc Berman, and Guy Rosenhoiz. This newscast is brought to you by CoinBridge by Nayax.

Quick summary of our new Loyalty Podcast which will be launched later today.

In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?

After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.

In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!

In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.

In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and Simon Morgan.

In this podcast we will explore how “Joyalty”, or surprising customers with moments of magic, can improve customer engagement. With special guests Adam Posner and Simon Tavernier.

In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefits? With special guests James Gibbins of Premier League football club Wolves and Tom Cowgill of R4G.

As our most listened to podcast to date have been “why loyalty?” it seems only fitting to cover off the alternative by asking “why NOT loyalty”? With special special guests Phil Rubin, Phil Hawkins and Mark Ross-Smith.

In depth look at the mysteries of GenZ marketing by looking at university loyalty programs. With special guests Mark Rooker of Sheffield Hallam University and Phill Lee-Warren of Uniware Systems.

In this podcast we discuss the growth of the loyalty market in South Africa and explore how it has become one of the leading loyalty markets in the World. With special guests Melanie Van Rooy, Johan Moolman and Amanda Cromhout.

In this podcast we explore changing customers needs across Europe and Australia with special guests Charlie Hills and Adam Posner.

In this episode we explore winners, losers and drivers of success in retail loyalty in the less well documented categories away from grocery, fuel and travel. With special guests Penny Shaw and Phil Rubin who use examples from Ikea, Nordstrom, Macy’s and Costco to illustrate points.

In this episode we get to celebrate two things, firstly 50th podcast and secondly a success story from one of our very own by discussing the growth of Bilt with David Canty.

Podcast 49 is out now. In this episode we review Loyalty CXM which was held in Zurich in March 2023. With Cristina Ziliani and Pavel Los.

In this podcast we explore the questions we are asked most - what can loyalty deliver for me and what are my benchmarks for success. With special guests David Andreadakis from Kobie Marketing, Pavel Los from Oracle CrowdTwist and Craig Grimshaw and Phil Gunter from New Works Loyalty.

In this episode we will discuss Starbucks Odyssey and explore what the future holds for web3 and other NFT activities. With special guests Chris Miller and Gabriele Giancola.

In this episode we make our predictions for the loyalty industry in 2023 with special guests Phil Gunter, Adam Posner, Stuart Melim and Simon Morgan.

In this podcast we make real the nightmare of revisiting our panel’s resolutions for 2022 and score them on how well they did. With special guests Phil Gunter, Adam Posner, Simon Morgan and Stuart Melim.