Loyalty builders

In the heart of Silicon Valley, "WitchcraftRewards" promised irresistible rewards through its loyalty program. But a grave oversight haunted its creator, Victor Elmsworth: he forgot to implement a admin lock function, letting users alter earn rates at will. Dark figures exploited the vulnerability, changing 10% to 20% and 1% to 10%, amassing unimaginable wealth. The server room became a...

In a city gripped by darkness a client had invested millions in an all-in-one loyalty platform. It thrived but its use of SOAP API turned it into a digital prison. Begging for a switch to REST API was futile. The vendor sensing the client's vulnerability unveiled a new version switching to REST API. However, they declared it a product change not a version update, old clients had to pay and the...

The goal of this episode is to help you understand and start with personalization, because, as our guest with a first degree in Astrophysics puts it, engaging with customers in a relevant way need not be rocket science! In this episode we cover: Brand position, privacy, and the idea of free will within the context of personalization. The axis of recognition The challenges of personalization Case s...

The goal of this episode is to share insights, case studies, and actionable steps for fostering belief and engagement among the customer service team, contributing to the ongoing success of a loyalty program. In this episode we cover: The 5xE process to team belief and buy in Enroll Educate Expect Excite Empower Case studies: rebel active Pet Circle Good Acts Program Connect with us: Adam Posner:...

The goal of this episode is to help you build and sustain strong relationships with stakeholders, making your role as a loyalty manager more rewarding. In this episode we cover: Collaborating with loyalty program stakeholders. Identifying significant opportunities during the planning stage. Identifying significant opportunities during the implementation stage. Identifying significant opportunities...

The goal of this episode is to help you identify the most important things to get right from the start. In this episode we cover: 2 things that stand out in the first 90 days after the launch The biggest opportunities The biggest challenges The amazing loyalty programs: BMW Inside Edge, Lidl Plus, and Robert Dyas Connect with us: Charlie Hills: https://www.linkedin.com/in/charlie-hills1/ Mando Con...

The goal of this episode is to help you assess what's working and what's not working in your loyalty programs and determine the necessary steps to improve. In this episode we cover: The importance of running a loyalty program audit 3 different types of service model The process of conducting a loyalty program audit Connect with us: David Slavick: https://www.linkedin.com/in/davidaslavick/...

How to prepare a good loyalty program business case, with Lia Grimberg With a good business case you can demonstrate the benefits and potential return on investment to key stakeholders and decision-makers. In this episode we cover: The roles that loyalty programs play in organizations How to balance data objectives with business cases Key components of a loyalty program business case Connect with...

The process of thinking about loyalty through to execution can feel intimidating and overwhelming. Fortunately, Amanda Cromhout radically simplified it to make it accessible. In this episode we cover: Realistic timeline for implementing a loyalty program Metrics to measure the success of your loyalty program Change management for customer centricity Connect with us: Amanda Cromhout: https://www.am...

How to prepare a good loyalty program strategy, with Philip Shelper Loyalty programs are about delivering meaningful value to your customers “so be creative, be different, bring a punk attitude to the design”. In this episode we cover: loyalty program strategy formulation the most common loyalty program designs efficient and inefficient rewards Connect with us: Philip Shelper: https://www.linkedin...