Aimee Haasteaby
Louder Than Green
Louder Than Green is the podcast for people building smarter businesses with deeper impact. Hosted by Aimee Haasteaby, founder of Green That Dream, this show spotlights the entrepreneurs, operators, and leaders who are scaling businesses that work — for people, profits, and the planet. From real estate and construction to consulting, tech, AI, and wellness, these are real conversations about how things *actually* get done — the strategies, systems, and mindsets that drive growth, and the regenerative principles that hold it all together. If you’re building something that matters — or want to —...
Where to listen?
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Episodes
Building a Scalable Food Business...Out of Spoons 06.05.2026 30:33
What happens when a chef decides disposable spoons are boring? In this episode of Louder Than Green, Aimee sits down with Charlton Becker, founder of Flavorfulz and Charlton Becker Catering, to unpack the real operational side of building a hospitality business that actually stands out. From scaling handmade edible spoons to managing high-end catering events, Charlton shares lessons on creativity,...
Why Culture Is Your Competitive Advantage 17.03.2026 43:47
In this episode of Louder Than Green , Aimee sits down with Rudy Miick, a leadership strategist with 40+ years of experience helping businesses build high-performance teams from the inside out. They break down why most companies struggle to “find good people,” and why the real issue is often a lack of clarity, structure, and values-driven leadership. Rudy shares practical frameworks for turning cu...
Build Smarter, Stress Less: The System Behind Creating Sustainable Homes 02.03.2026 45:27
With over 25 years of experience, Toby Witte, founder of Wittehaus, shares insights into the home-building process, emphasizing the importance of guiding clients through the complexities of creating a home. He discusses the unique approach his firm takes, which includes a thorough diagnostic step before proposals, ensuring clients are well-informed and comfortable throughout the journey. Toby high...
Real Organic vs Industrial Organic: What Most Consumers Miss 23.02.2026 1:09:56
In this conversation, Jason Freeman, founder and CEO of FarmerDirect, shares insights into the organic food industry, emphasizing the importance of fair trade, sustainable practices, and building strong relationships with farmers. He discusses the challenges of organic certification, the impact of corporate interests on food systems, and the need for a shift towards regenerative agriculture. Jason...
From Paycheck to Portfolio: Rethinking Wealth for First-Gen High Earners 29.01.2026 41:02
In this episode of Louder Than Green, Aimee Haasteaby interviews Vibha Salgamay, a product designer turned real estate investor and co-founder of Relic Capital Group. Vibha discusses her journey into real estate, focusing on helping first-generation high earners transition from traditional investment strategies to more effective wealth-building methods through real estate syndications. The convers...
Leverage Beats Budget: How a Small Community Forced Real Accountability 08.01.2026 44:52
Evan Dreyer discusses the Tahoe Lead Removal Project, a community initiative that successfully removed toxic lead cables from Lake Tahoe. He emphasizes the importance of community engagement, collaboration with government agencies, and the innovative use of AI tools in environmental activism. Dreyer shares insights on organizing grassroots movements, budgeting, and creating actionable strategies f...
No BS ESG: How to Turn Data into Decisions with Noah Miller 19.11.2025 30:15
In this episode of Louder Than Green, Aimee Haasteaby interviews Noah Miller, an ESG entrepreneur and founder of Roe Impact. They discuss the importance of practical solutions in the ESG space, the challenges businesses face in implementing effective strategies, and the role of data in driving climate solutions. Noah shares insights on team dynamics, operational challenges, and the need for better...
Regenerative Local Economies Start with Small Business 10.11.2025 36:15
In this episode of Louder Than Green, Aimee Haasteaby speaks with Terry Doloughty, a leadership mentor and founder of Boss Consulting. They discuss the critical role of businesses in community sustainability, the importance of mindset shifts for entrepreneurs, and the innovative Landlord Training Program aimed at fostering community-based landlords. The conversation also explores the integration o...
Beyond Carbon: Viviana Jiménez Torres on Innovation, Equity, and the Future of Decarbonization 07.11.2025 36:20
Viviana Jiménez Torres is a sustainability and innovation strategist specializing in decarbonization, climate resilience, and nature-based solutions. As Director and Technical Lead for Decarbonization at Anthesis Group, she helped global organizations design impactful, future-forward strategies that align profit with purpose. With a background that spans financial markets, international policy, an...
Unlocking AI's Potential: Roy Vella On Sustainable Innovation 27.10.2025 57:32
In this conversation, Aimee Haasteaby and Roy Vella discuss the intersection of sustainable business practices, AI integration, and the importance of effective management strategies. They explore how businesses can navigate expectations, the role of AI in enhancing productivity, and the shift from traditional growth metrics to a circular economy. Vella emphasizes the need for execution over ideas...
From IT to Impact: Cora Castle's Journey in Regenerative Solutions 14.10.2025 43:10
In this conversation, Aimee Haasteaby and Cora Castle discuss the intersection of sustainability, technology, and community engagement. Cora shares her journey from a career in IT to becoming a change agent in sustainability, emphasizing the importance of electric vehicles, policy advocacy, and the role of nonprofits. They explore the challenges faced in the sustainability movement, including misi...
Beyond Green: Aligning Business with Carbon Markets 30.09.2025 52:26
Summary In this episode of Louder Than Green, Aimee Haasteaby speaks with Wolf Lichtenstein, a veteran in carbon markets and sustainability. They discuss the importance of aligning carbon credits with business goals, the challenges companies face in engaging with carbon markets, and the impact of carbon projects on communities. Wolf shares insights on the evolution of carbon credit standards, the...
From Biochar to Biocarbons: A Masterclass in Regenerative Innovation 26.09.2025 49:18
Summary: In this episode of Louder Than Green, Aimee Haasteaby interviews Brando Crespi, a pioneer in sustainable business practices and eco-innovation. They discuss the importance of integrating ancient wisdom with modern technology to create regenerative solutions for the climate crisis. Brando shares his journey from a near-death experience to becoming an ecopreneur, emphasizing the role of bio...
The Green Advantage: Turning Sustainability into Opportunity with JC Vautrin 14.09.2025 46:42
Summary In this episode, JC Vautrin shares his unique journey from the oil and gas industry to becoming a sustainability advocate. He emphasizes the importance of integrating sustainability into business strategy, highlighting that it is not merely a cost but a strategic investment that can lead to long-term profitability. JC discusses the cultural shifts needed within organizations to embrace sus...
Basalt Fiber: The Rock Star of Regenerative Infrastructure? 14.09.2025 38:57
Tune in to this episode as Greg Bell, the mastermind behind Bell Environmental and Business Consulting Services, unveils the groundbreaking potential of basalt fiber. Discover how this sustainable material is set to revolutionize erosion control and flood mitigation, offering a greener alternative to plastics. Dive into the challenges and opportunities of bringing basalt fiber manufacturing to the...
The Sound of Green: Larry Dominguez on Ecological Innovation 14.09.2025 41:14
Join us on Louder Than Green as Aimee dives into an inspiring conversation with Larry Dominguez, a visionary in ecological consulting. Discover how Larry's journey from fieldwork to founding Ecoassets Environmental is reshaping sustainable practices. Uncover the secrets to building resilient teams, leveraging technology, and nurturing future ecologists—all while balancing the delicate dance betwee...
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