Episodes

Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It 27.04.2026 26:52

Discover how B2B micro-influencers drive authentic engagement and real product demand in industrial marketing. Expert strategies on creator-led insights.

Collaborations & Community: Conversations that Move Automation Forward 08.01.2026 25:20

Discover how collaboration and community drive innovation in automation. Featuring Jana Martin of A3 and insights from Automate 2026.

Trusted Voices: How Peer-to-Peer Content is Reshaping B2B Marketing 27.10.2025 9:23

Discover how peer-driven, authentic content is changing B2B marketing. Scott LoSasso and Marco Ameli explain trends, platform preferences and growth tips from EMO Hannover.

From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead 28.07.2025 27:18

Learn how AI search platforms are disrupting digital marketing, causing traffic drops, and what brands must do to optimize for ChatGPT, LLMs & Google AI Overviews.

Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion 28.05.2025 12:16

B2B marketing meets B2C brand passion! In this episode, Scott LoSasso and David Fabbri reveal how emotional branding, data-driven storytelling, and influencer strategies are transforming B2B growth.

SEO Loves Connection, Complexity and Makeovers 09.05.2025 10:13

Today, effective SEO is about much more than keyword research. Top-performing content must: Connect its audiences seamlessly to the information they’re looking for. Be complex in its coverage of a topic, looking at it from different angles to demonstrate a deep understanding. Receive constant makeovers to better serve its users. Hear from Sarah Thaler, Senior Digital Marketing Specialist, and Dyla...

AI in Action: Enhancing B2B Leads and Elevating Expertise 21.03.2025 18:48

AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing. Join Scott Losasso, CEO, and David Fabbri, CSO, as they discuss how AI is revolutionizing B2B marketing, from lead enrichment to custom GPTs for client knowledge bases.

The State of AI in Marketing: Content Strategy 20.11.2024 13:10

When it comes to using AI for marketing, content generation is only the tip of the iceberg. Listen to our latest podcast as David Fabbri, Chief Strategy Officer, and Sarah Thaler, Senior Digital Marketing Specialist, weigh in on how AI can give your content strategy—and your business—a serious competitive edge.

Marketing's Most Dynamic Duo: Strategy and Creative 29.08.2024 8:00

What do fish and chips, Batman and Robin, and Woody and Buzz have in common? They’re part of a dynamic duo with complementary traits that bring about outstanding results. The same can be said for creative and strategy in marketing.. Hear from Louise Rasmussen, Strategic Planning Director, and Kyle Briggs, Associate Creative Director, on how—and why—this partnership works at LoSasso.