Look How Good You're Doing! with Zoë Dew

You hear "go back to past clients" and think it doesn't apply to you. Not enough people. Not worth the effort. In this episode, we're looking at what you actually need for this to work and why a small number of people isn't the limitation you think it is. In this episode, we cover: Why this isn't about having a big list What one reply is worth in real terms How people with small client lists appro...

"I don't want to make it awkward." That's the reason most people give for not reaching out. In this episode, we're looking at what actually happens when you leave it and how relationships fade without you noticing. In this episode, we cover: What happens to relationships when you stop being in touch Why reaching out about work is a normal part of the relationship What makes a message feel off and...

You're not worried about what to write. You're worried about sending it and getting nothing back. In this episode, we're looking at what a non-reply actually means and why silence doesn't say what you think it does. In this episode, we cover: What people are actually doing when they don't reply Why messages get seen, saved for later, and forgotten What happens when you stop after one attempt How r...

You keep saying you'll do this next month. When things calm down. When you've got more time. When it feels easier to sit down and do it properly. In this episode, we're looking at what's actually happening when you keep pushing this back. In this episode, we cover: Why "next month" keeps repeating instead of ever arriving What you're avoiding when you delay reaching out What happens to past conver...

In this episode, we're addressing a common objection that comes up when you think about reaching out to past clients: "I could just do this myself." And you're right, you could. The question is why you haven't. This episode looks at the gap between knowing what to do and actually doing it, and why that gap is where most business development stalls. In this episode, we cover: Why understanding some...

In this episode, we're addressing the fear that sits underneath everything: "What if they say no?" Or worse, what if they don't reply at all? This is the part that stops most people before they even start. This episode breaks down what a "no" actually means, why it's rarely personal, and how to handle it without overthinking. In this episode, we cover: Why fear of rejection keeps you stuck in "may...

In this episode, we're looking at one of the most common mistakes people make when reaching out: Writing too much. Your instinct is to explain, soften, and add context, but that often makes the message harder to read and easier to ignore. This episode explains why shorter messages work better, and how to keep your message clear without losing meaning. In this episode, we cover: Why longer messages...

In this episode, we're tackling the moment where most people get stuck: You know who to contact. You have an idea of what you could offer. But as soon as you try to write it down, it starts to feel like a pitch. Too formal. Too salesy. Too forced. So you either over-explain it, or remove the offer entirely. This episode breaks down how to include an offer in a way that feels natural, relevant, and...

In this episode, we're solving one of the most common blockers once you decide to reach out: "I don't know who to contact first." When you're looking at a long list of past clients, it's easy to freeze. Everyone feels like a possible option, and a potential risk, so nothing gets sent. This episode gives you a simple, evidence-based way to choose who to message first, so you can stop overthinking a...

In this episode, we're tackling one of the most common sticking points when it comes to reaching out to past clients: "What would I even say?" Most people wait until they have a "good enough reason" to justify getting back in touch, a new offer, a result, an update. But that reason rarely arrives, and the message never gets sent. This episode breaks down why you don't actually need a reason, and w...

You don't need a new offer. You need a new question. You're assuming there's nothing to go back with. Because the thing they bought is done. But their business didn't stop when your work finished. It moved on. New problems. New priorities. New gaps. You just don't know what they are yet. So you sit there trying to come up with an offer… based on outdated information. And then decide there's nothin...

"I already know I should do this" is not a plan. You already know this works. That's not the issue. The issue is you're still not doing it. Because knowing feels productive. Doing feels uncomfortable. So you stay in the loop of "I should"… without ever getting to "I did". And nothing changes. No new conversations. No new work. Just the same cycle. You don't need more information. You need somethin...

Going back isn't giving up. You've been taught that growth looks like new. New people. New leads. New attention. So going back feels like you've run out of options. But the easiest work to win is from people who already trust you. The easiest yes comes from someone who already knows what you do. The easiest money is rarely new. It's just… overlooked. This isn't going backwards. It's finally using...

"If they wanted to work with me again, they'd have reached out." That only works if they're actively thinking about you. They're not. They're thinking about whatever is in front of them this week. The thing that's broken. The thing that's urgent. The thing that needs sorting. You are not sitting in their brain as an option waiting to be selected. So nothing happens. Not because they didn't value y...

You're treating the gap like it means something. Like they've noticed. Like they've been keeping track. Like there's a right time to reach out and you've missed it. They haven't. You've been thinking about the gap. They haven't thought about you at all. Not in a harsh way. Just in a "busy, getting on with their life" way. So the message you're holding back isn't awkward. It's just late. And late s...

The Pivot Problem: Why Changing Things Keeps Setting You Back Look How Good You're Doing | Episode [X] Episode Summary If your business is ticking along but never quite breaking through, the culprit might not be your offer, your niche, or your messaging — it might be that you keep changing them. In this episode, Zoë breaks down why pivoting feels like progress but actually resets everything, how t...

In this episode, Zoë sits down with messaging strategist and founder of Brave Bird, Tania Chakraborti , to talk about redefining success, recovering from burnout, and the power of small brave moves in business. 🎧 What we cover: How burnout led Tania to build a business on her own terms Why success isn't just revenue...it's rest, joy, and drumstick rituals Visibility as an introvert: building a br...

You're busy. You're booked. Things are selling. So why does it feel like nothing is actually growing? Today I'm getting specific about Supporting Character Syndrome — the pattern where your business has all the pieces but nothing has been cast as the lead. I'm giving you eight signs to check yourself against, so you can stop wondering "is that me?" and actually know. The 8 signs: You can't describ...

You're busy. You're booked. Things are selling. So why isn't anything actually growing? This week I'm talking about what happens when every part of your business is getting equal attention — but nothing has been given the lead role. You keep rotating through offers, audiences, and content angles, not because anything is failing, but because nothing has been deliberately chosen as THE thing. The re...

January takes a lot out of people. The tax bill lands, inboxes go quiet, energy drops, and suddenly February shows up carrying a weird amount of pressure to do something big . In this episode of Look How Good You're Doing , I'm talking about why responding to a slow January by trying to do everything in February usually makes things worse — and what actually works when your energy and cash cushion...

This is the episode for when you have been telling yourself the problem is marketing, but something does not quite add up. You are visible, you are posting, you are getting enquiries, and yet people are not converting. Or they convert and are not happy. Or they are happy, but they do not come back. Or they come back and you are completely burnt out. And eventually, usually at about two in the morn...

If you feel like you're constantly launching new things but nothing ever really settles, this episode is for you. I've been there, new offers, new programs, new pricing, new packaging,  convincing myself that this one would finally crack it. But what actually happens is you end up building a business on shifting sand, where nothing gets enough time to work before you move on. Today, I'm breaking d...

Okay, your launch is over and now you're sitting there wondering…  was that good? was it shit? Should you be thrilled or mildly panicking? Hard to tell when Instagram is full of "six-figure launch!!" screenshots that may or may not be real, may or may not include refunds, may or may not include their entire business revenue for the month. Meanwhile, your actual data is sitting right there trying t...

The 5 metrics that correlate with money in the bank Quick question: how many followers have you got? Now tell me how much money they made you last month. Exactly. In this episode, I'm calling bullshit on vanity metrics — likes, followers, views — and breaking down why they feel good but don't actually tell you whether your business is making money. Popularity isn't profit, and visibility without c...

The three views your data actually needs. Let's talk about the data graveyard you're probably sitting on right now. The spreadsheets, the half-finished trackers, the post-its with numbers that felt important at the time. You've got data, plenty of it, but it's not actually helping you make decisions. So you default to gut instinct, past experience, or whatever advice you last scrolled past online....